In charge of the conception, executive production and management of projects in the cultural and entertainment areas, focusedin fashion, music in visual arts, as well as content development activities.Registration and approval of projects under the tax incentive laws in force.Strategy for obtaining sponsorship and funding of resources from public and private organizations, negotiation with competent government agencies, cultural and educational institutions (local and international), as well as vehicles for establishing partnerships for the projects development.Managed the company’s marketing and communication activities (press agents, web site and social networks) involving our projects and contracted artists.Main Achievements:“Colors of Brazil” - Exhibition involving social responsibility, fashion and photography. Event held at Oca, Ibirapuera Park in Sao Paulo during the 2014 World Cup. This event also had the participation of English Designers Basso and Brooke. The results in investiments were R$ 1.1 MM and media coverage equal to R$ 12 MM with 75.000 visitors. Sponsorships: Havaianas, Itaú Cultural, Abril Publishing, ABIT /TexBrasil/Apex , 2014.“Pierre Cardin – Creating Fashion and Revolutionizing Customs” - Fashion Exhibit in Brazil at Shopping Iguatemi - SP, developed with Pierre Cardin Foundation in Paris, to demonstrate how Pierre Cardin helped shape the fashion world during his life, including Houte-Couture Show, Brazilian Edition of “60 years of Innovation” book, this event had the presence of Pierre Cardin himself. The results in investiments were R$ 1.6 MM and media coverage equal to R$ 14 MM with 43.000 visitors. Sponsorships: HSBC, Iguatemi, Oi, Oi Futuro, Havaianas, Senac Educacional, Consulate of France in Brazil, ABIT/ TexBrasil/ Apex, 2011.

Responsible for the implementation of the department, definition of operating strategy and business model.Created proprietary cultural and entertainment project.Managed a work team consisting of creative, planning, client service, production and operations professionals.Responsible for creating, guiding and managing work teams necessary for each initiative: curators, local or internationalartists, researchers, designers, set designers and producers.Managed online and offline communication initiatives, including press and PR agents, activation and results measurement activities.

In charge of managing the brands: Tufi Duek, Forum, Triton and Carina Duek.Performed strategic planning regarding marketing and trade marketing activities as well as the implementation of an actionplan for the internal public, and clients and sales channels.Launching of collections, fashion shows, catalogues, in addition to corporate and promotional campaigns.Responsible for managing communication channels, which included the write-up of online and offline media plans andnegotiations with media vehicles.In charge of the development and implementation of the CRM project (DBM Platform, Client Segmentation and ActivationRuler).Managed a team composed of managers and assistants, designers from the in-house agency, graphic producers, in additionto interfacing with communication and casting agencies, web development, press and PR agents.Responsible for managing the department’s budget and measuring results.

In charge of communication and activation of the credit and debit cards MasterCard, MasterCard Maestro.Performed the area’s strategic planning, in addition to the implementation and management of the communication, marketingand trade marketing plans directed to the company’s stakeholders.Development and implementation of corporate and promotional campaigns, including “ Priceless Campaign”.Management and activation of sponsorships, in addition to national and global events under the MasterCard banner (World Cup and Formula 1).Development, negotiation and management o of strategic marketing partnerships - CBA, Commercial Business Agreement - with key accounts for the activation and increase of market share of credit and debit cards.Communication plan of Redecard’s special products focused the Tourism and Entertainment segments and e.commerce (Komerci - platform B2B, B2C and B2B2C), in addition to launching strategy and implementation in conjunction with the Sales, Products, IT, BI and Operations areas, receiving an ABEMD Award for the best campaign of advertising.Measured and evaluated the results of all marketing initiatives, area’s controls and process, and created an assessment tool based on return on investment (ROI) in conjunction with the BI area;Managed the area’s budget (R$ 50 MM) and a team work composed of consultants, analysts and interns; responsible for interfacing with communication agencies, direct marketing, web, press, events and sponsorships.

In charge of strategic planning of marketing for activation, acceptance and visibility of MasterCard, Redeshop and MasterCard Maestro.Positioning, comunication and lauching of debit card MasterCard Maestro in Brazil.Development and negotiation of marketing partnerships with key accounts for credit and debit card acceptance, activation and visibility at point of sale and exclusive actions for strategic segments and new markets as Super/hyper markets, Electronics,e-commerce, Clothing, Construction, Tourism and Entertainment.Implemented the CRM Platform for actions focused on the small and medium retails including client segmentation and activation ruler activities.

Coordination of the advertising and promotional campaigns for credits and debits card MasterCard, Redeshop and Dinners International Club in a south and southwest from Brazil.Implantation of the use of resources from incentive lows for develop cultural projects in a partner ship with Tourism & Entertainment, as MasterCard Destino Brasil - TV program about touristic cities in Brazil, and the best places to go and pay with MasterCard (12 episodes - Canal Brazil TV).Development and implantation of merchandising strategy to point of sales, in order to increase the visibility of credit and debit card in small, medium and large retail and stimulate the use of the cards to consumers, receiving “The Citigroup Marketing Award" for this project.

Clients: Procter & Gamble do Brasil S/A and Redecard S/A