Leading and executing performance media strategies via Paid Search and Programmatic Display platforms for the hearing aid space.

- Curriculum developer, songwriter, and voice-over artist for an educational cartoon in Macedonian- Develop social media marketing strategies to increase brand awareness and aid with GoFundMe donations

- Develop integrated strategies and tactical plans for Paid Social, Paid Search, Display, Connected TV, Audio, and DOOH for a diverse roster of clients- Collaborate cross-departmentally with SEO, Web, and Creative Teams to deliver comprehensive strategies- Oversee and manage 2 media buyers and QA their media campaigns- Instrumental in fostering strengthened client relationships, leading to the successful renewal of contracts - Build tactical plans for media budgets of over $2M - Build reports and present learnings to client

- Lead global campaigns while training and supporting LATAM, EMEA and APAC teams in English and Spanish- Plan, develop, execute and measure omnichannel digital marketing campaigns by leveraging CRM data, marketing automation tools, and paid social and search platforms.- Write copy for website, landing pages, emails, and paid ads- Construct emails and landing pages while collaborating with designers.- Optimize paid campaigns, conduct analysis and report on campaign performance on a monthly and quarterly basis, and present data to management.

- Create full-funnel paid social strategies for B2B and B2C clients - Develop, execute, optimize and report on paid social campaigns across all social media platforms- Work collaboratively with integrated marketing teams across the agency to define winning integrated strategies and program execution- Oversee social team to deliver best in class paid social campaign execution

- Build, manage, and optimize Facebook, Instagram, and LinkedIn campaigns for clients across multiple verticals- Develop and execute customized social media strategies to meet key performance metrics - Provide pre-sales insights including best practices and tactics to achieve business objectives- Create reports that prioritize transparency and make a clear connection between social media campaigns and the outcomes clients value most

- Develop and execute social media strategy for Facebook, Instagram and Twitter- Create captivating content to encourage greater engagement- Plan, manage, and measure Facebook and Instagram advertisements- Collaborate with industry influencers to increase Instagram traffic- Lead a marketing campaign that increased Yelp reviews and overall score to 4 stars- Assist with photography, website, logo and menu creation

- Account manager responsible for building strong relationships with 25 clients- Implemented a Drop Ship Program: sales forecasting, pre-packing, and invoicing- Involved in many areas of product cycle: served as a liaison between client and production manager, handled pricing, order processing, lead logistics and labeling, and monitored re-sellers' websites - Built partnerships with industry influencers who featured the company's products in 8 blogs increasing featured items' sales by 2000% and Facebook Likes by 300%- Measured and analyzed influencer initiatives to report on ROI- Ensured brand consistency and integrity across all communications- In-house Spanish translator for internal communications

- Account manager responsible for building client relationships and onboarding process of new clients- Managed logistics for supply-chain (inventory, label management, transportation)- Took on side projects like developing company's first PDF price list and supporting executive sales team by conducting in-depth analysis on Amazon re-sellers- Worked closely with production manager on prioritizing product production- In charge of all logistics and presentation materials in both English and Spanish at the annual Housewares Show in Chicago