Providing omnichannel brand marketing for the company's e-cigarettes and nicotine pouches brands with a focus on increasing their awareness and purchase intent and growing customer loyalty. Developing and implementing brands strategies and advertising strategies according to the concept of internationalization and intensive growth, executing and maintaining digital marketing campaigns.I'm also in charge of coordinating the work of design, sales and internal marketing teams providing them with relevant information on brand messaging, brand positioning and unique selling propositions. Conducting dynamic Brand Tracking and detailed reporting confirming the performance of brand marketing initiatives.

In this strategic position I was providing full-service branding, creating a new brand image, building a set of relevant values, feelings and associations and making customers fall for it. Under my leadership, a detailed action plan was developed to build brand awareness, enhance customer loyalty, attract target audience of vape lovers, and expand into new markets. My team was developing and implementing the brand strategy according to the concept of differentiation and diversified growth, which required constant research and monitoring of consumer needs and drivers, market and competitor analysis, organizing digital marketing campaigns in accordance with brand positioning and developed value propositions.

Having this management role I was engaged into detecting new business opportunities, user market analysis and competitor research, identifying consumer needs and building strong products value. My work also involved developing and implementing relevant product positioning, communication strategy, creating of promotional materials and conducting omnichannel TTL-marketing campaigns.

I was managing the marketing team responsible for developing and implementing product strategies and organizing advertising campaigns for new vape models, ensuring compliance with brand promises and products features. I was also in charge of market research, competitor analysis and in-depth study of consumer requirements and insights to make product upgrades.

I was in charge of the company's social media accounts, developing and implementing SMM strategy, conducting content marketing, providing targeted advertising and promoting in accordance with the company's current goal and maintained the company's image in social networks.