• Creating, managing, and implementing territory plans.• Developing action plans for field sales as part of national sales programs.• Overseeing and supporting the sales force, including coaching, development, and conducting performance reviews.• Providing hands-on support to sales associates in lead generation and closing deals.• Managing key account partnerships.• Directing and motivating cross-functional teams to achieve collective goals, fostering a culture of collaboration and excellence.

• Supervising the Product Managers team.• Overseeing e-commerce operations for both local and foreign markets.• Managing retail and B2B operations.• Implementing business development and profit and loss strategies.• Monitoring financial performance closely, identifying areas for improvement, and implementing necessary corrective actions.• Utilizing market research and analysis to tailor strategies according to local market dynamics and client preferences.

• Leading the commercial team.• Implementing marketing strategies globally within the BG market.• Developing and executing customer satisfaction programs.• Managing key accounts

• Creating and implementing trade marketing strategies.• Providing strategic sales leadership, guiding teams to surpass targets.• Developing customized solutions to meet the specific needs of key clients.• Creating comprehensive profit and loss strategies, optimizing resource allocation, and maximizing profitability.

• Developed and executed on-trade channel strategies to maximize sales opportunities and enhance brand awareness.• Evaluated and refined category management tactics to optimize performance.• Provided leadership to the national team focused on the on-trade channel as the National Manager for the Specialized Channel.• Led strategic projects in the local market..

• Trade activity management alignment with strategic brand plans• Sales team support in executing activities and meeting objectives• Target and budget management for sales team• Leveraged market research and analysis to tailor strategies according to local market dynamics and consumer preferences.

• Supervised trade marketing activities within the HO.RE.CA channel to boost sales.• Formulated sales promotion and product communication strategies to enhance brand visibility.• Supported the sales team in executing activities and meeting objectives.• Created territory plans and executed key account strategies.• Managed POSM and developed execution plans.

• Supporting the development and implementation of national trade marketing activities.• Providing support for the implementation of sales strategies through key chain visits.• Supporting POSM and CAPEX activities.

• Acquired new clients and maintained relationships with existing ones.• Conducted trade negotiations and finalized contracts to drive revenue.• Presented products and prepared regular reports to showcase results.