Kali Stevens Email & Phone Number

𝐁𝐫𝐚𝐧𝐝: Globally Empowered (owned by Toria Shaw Morawski, MSW, IICDP)- Pioneered the first phase of its distinct brand personality by crafting a comprehensive branding strategy encompassing vibrant branding colors, impactful fonts, targeted keyword descriptors, and a cohesive voice and tone, along with defining key pillars. This strategic framework not only provided a clear and compelling identity but also served as the foundation for creating diverse content across various channels, including pioneering the production of the initial tier of blogs, social media content, email marketing campaigns, and website materials.𝐁𝐫𝐚𝐧𝐝: By Your Side Hospice Care- As a brand consultant for the Account Manager at By Your Side Hospice in Milwaukee, WI, I developed a brand strategy recommending a website audit and refresh to boost online engagement by 20% and enhance user satisfaction by 15%.- Successfully earned HubSpot Academy Certifications in 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞, 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐂𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, and 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.

-Lead executive partnering with Senior Living SMART Marketing Agency to implement external digital marketing initiatives aimed at influencing occupancy.-Spearheaded strategic initiatives that resulted in a 596% surge in organic impressions on Facebook during Q3, surpassing Q2 metrics. -Facilitated a substantial 568% increase in organic interactions on Facebook between Q2 and Q3, showcasing a proven ability to drive substantial growth in audience engagement.

Wauwatosa, Wisconsin, United States

Ensured strategic marketing initiatives were fully developed, implemented, managed, and analyzed to enrich existing members' experience, entice prospective members, and make the Milwaukee National Association of the Remodeling Industry a trusted resource to the consumer.

West Bend, Wisconsin, United States

- Collaborated with senior management, account and creative teams to develop effective social media strategies, original social media content, and detailed reports for five agency clients.- Developed engagement strategies for brand-awareness, resulting in a client's Instagram post achieving four million views within two-and-a-half months.- Aligned organic and paid social media strategies, resulting in a 48% increase in organic impressions and a 300% increase in paid impressions on Facebook in one month for a client.

Milwaukee, Wisconsin, United States

- Assisted in the development and execution of social media marketing plans and tactics, within the digital marketing team, in support of assigned business-to-business and business-to-consumer lines.- Managed development of organic social media content and promotions for Wisconsin, Illinois, and Minnesota footprint across 70K followers on LinkedIn, Twitter, Instagram and Facebook.

Waukesha, Wisconsin

- Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, and building brand awareness. - Develop brand voice to ensure consistency across all content assets. - Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.- Manage digital and social content channels including email distribution, with the understanding of the best content practices on each channel. - Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals. - Create and edit content, mobilizing storytelling opportunities on all channels — owned, earned and paid platforms.- Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations.

Madison, Wisconsin Area

Responsible for creating, improving, and tracking digital content that represents the Musicnotes brand to over 6 million customers worldwide, including long-form and short-form content for blog posts, social media, email, website, and PR materials.-Crafted long -and short-form content for blog posts, social media, email, app releases, press releases and more that represent the Musicnotes brand to over 6 million customers world-wide.-Harmonized the messaging for marketing campaigns across all touchpoints.-Reviewed, edited, approved, and post articles to the Musicnotes blog.-Developed stronger HTML skills through coding email templates in Dreamweaver and implement through YesMail email marketing software.

Sun Prairie, Wi

Creative lead with advertising & marketing of Hallman Lindsay’s 26 store locations throughoutWisconsin, overseeing the creative process of all internal platforms, plus working with interiordesigners, artists, sales teams, & marketers to create a unified vision for the project assigned.Social Media Marketing/Social ROIPhotoshopIllustratorSEO/KPI StrategyWriting/Storytelling

Madison, Wisconsin Area

http://girlsrockmadison.org> Managed social media to clearly communicate a strong understanding of the non-profit’s mission and history> Developed and implement promotional social media campaigns> Configured website content and layout to better direct camp sign-up traffic> Worked with Madison GRC staff members to generate fundraising ideas, venue locations for showcases, and other activities that secure donations and camp session involvement

Madison, Wisconsin Area

> Brainstormed copy, headlines and taglines that drive product and web Retail results for My American Girl, Historical Characters, Girl of the Year, and Bitty Baby brands> Collaborated with American Girl Publishing to write B2C/B2B 2014 Retail product and book SKUs, including spring ‘14 book front-list brochure for Canada> Wrote special event copies (e.g. grand-openings, up-coming events, seasonal events) for 6 of the 15 American Girl stores in the U.S.: Chicago, New York, Dallas, Houston, Minneapolis and San Francisco> Wrote headlines and body copy for American Girl holiday front-cover spread in Publishers Weekly, as well as UMOJA magazine

Milwaukee

Key Objective: Developed broader comprehension of media broadcast journalism, ultimately enhancing writing, editing and communication versatility> Operated NERO Multimedia Software program to edit video before burning to DVD discs> Edited writing content and video segments in the Clickability program before publishing to website> Collaborated with Production team to write and edit scripts, practice teleprompter writing and speaking, and edit visual graphics> Greeted guests; escorted them to either the Green Room, Studio, or front lobby while show was on -and-off-air> Appeared alongside Gene Mueller, John Malan and even Bernie from the Brewers in 620WTMJ’s TV commercial ("brunette on laptop")

Milwaukee, Wi

> Assisted peers with prewriting and brainstorming, mapping, establishing thesis statements, developing and organizing ideas, revising, analyzing and comprehending, and proofreading and editing> Enhanced professional editing and proofreading abilities, and improved interpersonal skills> Promoted study techniques pertaining to comprehension of Mac computer software: InDesign, Illustrator, Photoshop, and Microsoft programs

Madison, Wisconsin Area

Key Objective: Established pertinent knowledge of publishing, editing and marketing through mentorship and independent responsibilities> Designed email campaigns (e-blasts) using MyEmma to improve Journal subscriptions, boost book sales, and acquire advertisers> Collaborated with Copy Writing team to contribute Paperback, Ad, and Catalog blurbs and descriptions> Proofread manuscripts to omit “editor’s notes” before distribution to book clubs> Computed Marketing Questionnaires into the PressWide Database System to organize book and author information used for press releases, copy descriptions, email campaigns, and for other valuable resources