Marcin Kalkhoff work email
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Since almost 30 years, I've been working for brands, so my alter ego describes me the best: I am 💊BrandDoctor.My role involves comprehensive oversight of all branding activities. This starts with crafting a brand strategy and setting values, attributes, standards, and goals that utilize the organization’s strengths. I analyze industry and market trends that are relevant to the brand and those that impact brand activities, and I devise an effective workflow for all kinds of brand activities to ensure uniformity. A significant part of my role involves brand communication, which includes determining the brand’s tone of voice and supervising its daily market presence, effectively acting as the brand’s custodian. In essence, my role is a fusion of the responsibilities of a Brand Director, focusing on strategy and long-term goals, and a Brand Manager, who is grounded in planning, managing daily operations, and executing marketing plans, including team management.
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OwnerBranddoctorWarsaw, Pl
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Business OwnerBranddoctor Nov 2004 - PresentWarsaw, Masovian District, Poland𝗔 𝗹𝗼𝘁 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗰𝗮𝗻𝗻𝗼𝘁 𝗯𝗲 𝗹𝗶𝘀𝘁𝗲𝗱 𝗽𝘂𝗯𝗹𝗶𝗰𝗹𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗡𝗗𝗔𝘀. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗮𝘀𝗸 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲.Few of my super powers: https://www.linkedin.com/in/kalkhoff/overlay/1635514877019/single-media-viewer/Some thoughts about advertising: https://www.linkedin.com/in/kalkhoff/details/featured/1635518554600/single-media-viewer/My professional day-to-day is taking care of and managing brands. I design and create brand strategies, which means that I define them, give them personality, dress them in values and attributes, and describe their goals. All this is done to create them attractive to the audience so that they can realize the business goals of their owners.In the next steps, I plan their communication, dress them up in words, tone-of-voice, define a framework of behaviour. I create roadmaps for their development.I take quite a tumble in the real and digital world. I use tools that serve their purpose and fulfil the purpose of my work - from the simplest Internet analytics to working with research houses.Who am I? I used to say I'm experienced, results obsessed marketing doctor. I am a strong believer that marketing strategy works only combined with proper implementation, KPI’s and relevant creative vision. So I used to work as a team leader and player and I'm quite experienced.
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Principal Cofounder, E-Commerce Manager24Hugs® Dec 2016 - PresentWarsaw Area, PolandBaby e-shop cofounder - shop for modern, well designed baby accessories, ergonomic baby carriers and more24hugs.pl (previously tulsie.pl) is a family business, established late 2016 baby wraps and carriers e- commerce and physical atelier/boutique. All, starting from name creation through programing till brand strategy, copywriting, SEO, traffic SEM, PPC (incl. budget optimizations) created by my own hands. Now 24hugs® is one of the most recognizable brand in the industry in Poland. -
Lecturer Of The SeminarsUniversity Of Warsaw Apr 2022 - PresentWarsaw, Mazowieckie, PolandSeminars Lecturer, Brand image, Faculty of Journalism, Information and Book Studies -
Swps LecturerUniwersytet Swps Sep 2021 - PresentWarsaw, Mazowieckie, PolandConducting workshops in the field of strategic branding.Faculty of Humanities in Warsaw, Public Relations II, Brand Creation workshops (student rated 4.9 on a 0-5 scale) -
Business OwnerBrandauditors May 2013 - PresentWarsaw Area, PolandBrand strategy audit and consulting.We developed new service - BrandCommunicationResearch (http://brandcomr.pl) - innovative research process that helps to test strategy, marketing and communication concepts.
Marcin Kalkhoff Skills
Marcin Kalkhoff Education Details
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Primary School
Frequently Asked Questions about Marcin Kalkhoff
What company does Marcin Kalkhoff work for?
Marcin Kalkhoff works for Branddoctor
What is Marcin Kalkhoff's role at the current company?
Marcin Kalkhoff's current role is owner.
What is Marcin Kalkhoff's email address?
Marcin Kalkhoff's email address is ma****@****rket.pl
What is Marcin Kalkhoff's direct phone number?
Marcin Kalkhoff's direct phone number is +485086*****
What schools did Marcin Kalkhoff attend?
Marcin Kalkhoff attended Warsaw University Of Technology, Primary School.
What are some of Marcin Kalkhoff's interests?
Marcin Kalkhoff has interest in Skiing, Brand Positioning, Communication Strategies And Tactics, New Communication Technologies, Biking.
What skills is Marcin Kalkhoff known for?
Marcin Kalkhoff has skills like Advertising, Strategic Thinking, New Media, Marketing Communications, Public Relations, Marketing Strategy, Strategic Communications, Internet Strategy, Brand Management, Digital Strategy, Marketing Management, Management.
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