Marketing Manager
Baskin Robbins Korea
Seocho-Gu, Seoul, Korea
MARKETING MANAGER • Managed “Brand Advertising and Sales Promotion functions,” overseeing a 6-member team with $8.8M annual budget that implement brand management, advertising, product placement, product launching, sales promotion, and digital marketing• Designed annual marketing plan to achieve the organizational goals, and monitored the implementation of marketing strategies• Organized Annual Marketing Strategy Convention for all franchisees in Korea (2012 ~ 2016)• Liaised extensively with Co-Promotion Partners (Samsung Card, KB Card, Hana Card, Shinhan Card, T-money, Gmarket, Auction, TMON, Kakao, Line, Olleh KT, etc.), planning, negotiating and implementing co-promotion ideas • Coordinated Baskin Robbins Annual Advertising campaign• Planned, executed and successfully promoted X-mas Ice Cream Cake Campaign through interdepartmental collaboration• Developed marketing opportunities with Japanese partners such as Baskin Robbins Japan, Medicom Toy Corporation, etc.SUPERVISING & MANAGING FRANSHISEE STORES • Implemented marketing and sales plans for Baskin Robbins franchisee stores in Seoul & Busan, as well as supervising nine company stores in Busan• Acted as a liaison to 31 Club Program in 2010• Completed BR Operation Training Program 2010, prepared for the selected talents by DUNKIN BRANDS USABEVERAGE & DESSERTS PRODUCT MANAGER • Established marketing plan and new product line-up for 2007• Launched CAPPUCCINO BLAST, a new beverage line• Built market database by researching & analyzing beverage and desserts trends to expand market coverage- introduced new desert menu, including Belgian waffles & Snow-flakes SALES PROMOTION• Planned and executed nationwide sales promotions (CRM, Novelty, Upselling, etc.)• Increased store sales volume by producing and organizing marketing material• Implemented marketing tasks including market research, profitability analysis, and budget management
