Contracted through my Marketing Consulting business, Spilled Milk Marketing.

Contracted through my Marketing Consulting business, Spilled Milk Marketing. 

Managed both the Culture and Events departments. 

Coordinated in full 13 of the 28 events 12twenty hosts or attends throughout the year, which include happy hours, conferences, team retreats, and an annual hosted user conference. Facilitated a 155% improvement in attendance rate at one of the Happy Hours hosted by 12twenty and saw a 74% conversion from RSVP to attendee. Provided support for contracting, information gathering, negotiating, and budgeting for all 28 events. Spearheaded the buildout of lead gen from an events perspective including process build and tool implementation alongside the Head of Growth and Head of Sales. Led the implementation and development of various processes to increase cross-team collaboration and improve efficiency.Mapped out department Notion Hubs for both Culture and Events to enable asychronous cross-team collaboration. Managed and tracked both department budgets. Provided guidance and KPI/OKR reporting to the entire company on a weekly basis. Coordinated with the growth team/internal designers to create new booth designs and ensure consistent brand presence. 

Consulted on various processes, tools, and ideas to enable event success. Guided the internal teams on new culture programs and initiatives such as Lunch & Learns, virtual team-building events, and themed culture boxes.

*Recently laid off as part of a RIF that affected 70% of the revenue team.Orchestrated and project-managed end-to-end event planning and coordination, ensuring seamless corporate events, including budgeting, vendormanagement, on-site event execution, and reporting.Achieved record-breaking onsite demo scheduling (54) at SHRM 2023 and exceeded lead generation goal by 27%, securing 380 leads from booth scans andevent lists.Designed and executed the company's first LinkedIn ads campaign, leveraging platform-specific strategies to enhance brand visibility and engagement.Reported on KPI tracking for owned events, articulating data across various platforms to monitor progress and performance.Developed social media planning, content development, and posting - driving consistent brand messaging and audience interaction across multiple channels.

Launched 4 large-scale LinkedIn ad campaigns over 9 months generating 393 MQLs.Partnered with global sales teams to develop new BDR process and generate new pipeline and mine existing upsell/cross-sell opportunities through ABM and paid social efforts resulting in 163 net new SQLs with 32% converting to open opportunities.Conceptualized and managed the entire Mastering SAP and SAP SuccessConnect event processes to generate >100 MQLs and 22 open deals.Collaborated with external and internal teams to design, launch, and optimize various digital and event marketing campaigns.Strategized and initiated email drip campaigns and nurture campaigns, informed by conversion data and buyer personas.Led the implementation and process development of the Monday project management tool within the marketing team.

Led a team of 3 driving portfolio projects for 7 companies, facilitating project management tools implementation, and boosting team productivity by over 20%.Guided multiple website updates/designs while assisting in cross-department/contractor communication efforts.Spearheaded a major partner event for Providence Technology Solutions called UKG Connections that included ads, budgeting, sponsorship opportunities, event setup virtually/ in-person, campaigns to drive attendance, and coordination with leadership and sales to ensure ROI.Developed content used in campaigns, including video ads used during events and social media campaigns, white papers, 1-sheets, landing pages, surveys, etc.Established internal team strategy and department task management systems, analyzed department reporting for the executive level, and provided monthly improvement recommendations to leadership and marketing team.

Developed marketing materials and sales presentations, boosted brand awareness through networking and marketing content creation, and managed a social media calendar for consistent organic content posting.Guided and trained employers/employees in traditional and non-traditional plan enrollment, and provided ongoing counsel to employer customers on new benefits options, latest benefits trends, and ACA updates.

Maintained CRM system to support the sales team with lead maintenance, order fulfillment, and client data updates; created presentation decks to assist in demonstrations and sales closures.Managed key accounts to enhance customer satisfaction and retention, processed sales orders, and coordinated with warehouses for order completion and freight shipment scheduling.

Work directly with Congressmen, Governors, and State Representatives to organize web basedpolitical forums.Train political officials and their respective teams on how to use our system to host a successfulevent.Provide assistance in the background of events to the political officials and their teams.Follow up with VIP's, when necessary to complete project tasks.Effectively use online resources such as Dropbox, and Evernote, to communicate with staff forproject execution.Use audacity to edit sound for outgoing robo-calls and political advertisement.Demonstrate exceptional and responsive customer service.Track results, analyze data, and report progress.Monitor multiple company emails; assure prompt company responses to VIP's and their staff.

Lead training for over 50 members of the Resident Assistant staff.Manage RA's responsible for over 200 residents.Facilitate interviews for following year staff.Assist Hall Director by leading staff meetings, setting up communication networks for RA's,maintaining accurate building inventory, and providing ideas for new ways to improve the team.Liaison for resident-staff-central office contact.Manage work orders and follow up in a timely manner.Handle building space reservations.Maintained office hours for all hall residents and ran weekly staff meetings.Trained in fire safety, suicide prevention, active shooter training, and CPR training toensure resident safety.Plan and host monthly programs for residents.Maintain a teamwork oriented environment with Residence Life.

Assist resident needs.Manage work orders and utilize online system.Plan and host multiple monthly programs for residents.Help maintain floor and resident safety within halls.Attend weekly meetings and events.Maintain teamwork oriented environment with Residence Life.