Leading marketing strategies to drive 1MTN’s mission of pioneering ARR (Afforestation, Reforestation, and Revegetation) carbon removal projects in sub-Saharan Africa. Drawing on extensive experience in the technology and startup sectors to: • Develop and execute marketing strategies aligned with 1MTN’s mission and business goals • Manage diverse marketing activities essential for growth, including sales enablement, partnership management, content marketing, PR, and social media marketing • Drive brand awareness and engagement in the carbon removal and climate tech sectors • Develop strategic messaging that effectively communicates 1MTN’s value proposition to investors, landowners, and partners • Navigate the unique challenges of a resource-sensitive, early-stage startup environmentKey Achievement:Founded the East Africa Carbon Markets Forum, a pioneering event for the region’s evolving carbon markets landscape and sustainability sector: • Inaugural event held in May 2024 in Kampala, Uganda • 300 attendees from international, local, and regional markets and a community of 4000+ stakeholders • Live broadcast partnership with NBS (one of the major TV stations) and media collaboration with Next Media, amplifying the event’s reach • Facilitated knowledge exchange and community building within the carbon markets ecosystem • Significantly boosted 1MTN’s brand visibility and positioning in the region • Delivered a 400% ROI for the company

I started out at Tuum at the beginning of its journey as a solo marketer, being trusted with the opportunity to build the marketing and communication function from scratch as the company grew. During my time at Tuum, it scaled fast into a company of 100+ people with offices in Tallinn, London, Berlin, and Malaga. In the latest stage at Tuum, I was heading Tuum's marketing and communication team of nine and was part of the management team responsible for developing and implementing a marketing strategy to drive expansion in Europe. Marketing strategyBrand strategy and managementProduct marketingCampaign managementMedia relations & PRStakeholder managementTeam lead (nine people)Over the last three years at Tuum, managed agency relationships and built media awareness and relations from the ground up with coverage in Forbes, The Banker, Sifted, Les Echos, Tagesspiegel, WirtschaftsWoche and FAZ, among others. In addition, overseeing brand-building events, storytelling and content creation, content marketing, website, social media management, influencer marketing, SEM, marketing campaigns, media planning and public relations, and agency management. Led a rebrand project, including a brand name change from Modularbank to Tuum (including trademarking in EU and UK), and a complete overhaul of brand strategy (identity, values, storytelling, tone of voice, visual identity) and the implementation of it, on a very tight timescale, taking a mere six months from the inception of an idea to launch.

Icefire designs and builds transformative technologies for banks and fintech companies. We simplify and automate complicated processes, replacing tedium with meaningful work fit for humans.Icefire was acquired by Checkout.com in 2021.

Asian research centre in Estonia brings together different parties – academia, the state and state-funded actors, entrepreneurs, and civil society organisations – to foster knowledge transfer and strengthen Estonian competitiveness in Asia.