AI-assisted behavioral health live coaching and symptom tracking mobile app covering 100K+ employeesProduct Vision and Strategy: As the most senior product person at Sibly, I developed and delivered the startup’s product vision.Launched Sibly’s first-ever AI-driven product strategy that drove contract renewals for clients (Comcast- NBC Universal, WW, and Rivian Automotive), improved clinical outcomes (78% reduction in distress over 4 coaching sessions), and boosted billable meaningful engagement by 40% in 2022 vs 2021Updated strategy as needed based on my competitive landscape matrix that compared 50+ related products and each brand’s SWOT, app rating score, intended use, feature, pricing model, company size, health plan + other attributes.Team Leadership: Internally selected, managed, and developed 2 direct reports (1 Product Manager, and 1 Principal Designer) and managed the workflow of 25 other crossfunctional team members (13 in Eng & QA, 7 in data & UX research, and 5 marketing professionals).Collaboration and Stakeholder management: Maintained alignment across across organization and implemented a collaborative culture by creating clear prioritization and decision-making processes among stakeholders, especially among engineering and client relations.Data & User-centered design: Set up product analytics and user feedback capture capabilities. Significant findings from Mixpanel, Amplitude, and Tableau led to a re-banded member onboarding flow. Improved completion rates by 40% in 2022 vs 2021 by increasing accessibility, reducing friction, and making a more human/natural conversational onboarding experience. As a result: 21% of covered employees became members vs the market average of 3%.Daily Product Management

Brazil's digital health player in occupational health0 to 1, entrepreneurial: Contracted by Salu to lead product management, optimize the overall business strategy, and take their AI-assisted telehealth mobile app and lab analytics platform from zero to one. 12 months after I joined, the product I designed had 400+ employer clients and over 200,000 covered lives. The company was recently backed by Softbank.Product Lifecycle: Developed product requirement documentation, wire flows, interactive prototypes, and sourced technology partners to deliver functioning AI symptom checker features, live video consultation, patient history capture, and at-home lab scheduling for COVID-19 and primary care checkup blood panels.

Caribu’s 4.5-star app (acquired by Mattel) lets families across 160+ countries read books and play immersive games together while face timing.Fundraising: Co-lead the fundraising campaign strategy and execution on Wefunder, leading to 2 million+ in new investmentsProduct Strategy: Defined a roadmap that included book-theme-related augmented reality experiences for social immersive reading experiencesProduct-led Growth: Without an increase in marketing spend, we launched a new user onboarding and subscription structure that led to 28% MoM revenue increase for quarters 2 and 3.Team Leadership: Managed the 5-person product team’s React Native development sprint cycles which included growth meetings, QA assignments, app submission checklists, post-sprint refactoring, and weekly retrospectives.Data: Pinpointed with team critical user cohorts with the lowest CACs and largest TAMs and LTVs. Together, we identified a catalyst cohort that showed 5x more likely to make purchases within 15 days from app signup. Launched the app's completely new design that yielded the highest video call duration rate per user in the history of the company (a key metric of activation).Customer-centric: Automated customer feedback campaigns and mapped the exact steps that led up to users leaving a low or high star rating. Created and launched in-app customer feedback loops that helped maintain a 4.5-star rating.

The global leader in health Imaging AI with 250 million dollars in fundingRecruited as MBA Candidate in Residence to optimize the product and growth strategyContent Marketing: Worked directly with Aidoc’s CEO and marketing executives on a content strategy that drove email subscribers belonging to healthcare decision-makers, and earned syndication from industry-respected press outlets. Worked with the VP of marketing to convert business strategy into a lead-generating website, email automation flow, and blog.Product Design: Redesigned and launched Aidoc’s commercial website for higher demo request conversions and easier content editing.Product Discovery: Delivered a comprehensive diagnostic report on the software’s user experience status by shadowing numerous radiologists and teleradiologists and running interviews. Delivered interface and navigation design suggestions based on best practices, marketing objectives, neuroscience principles, and technical and regulatory parameters.

Bootstrap Boards turn the walls of your office into a dry-erase whiteboard in minutes without any need for nails and power tools0 to 1, entrepreneurial: Launched go-to-market strategy for Amazon store listing and sold over 1,000 units in the first quarter with zero paid promotion.Roadmap Management: Managed product roadmap including an e-commerce site, physical products, and smart device accessories that converted photos of your whiteboard session into text-rich documentsProduct Delivery: Led product prototyping and quality control process for packaging and international fulfillment, pressure testing throwing packages down flights of stairs, and shipping across the USA.

Lasi software helps businesses save time managing social media by automatically scheduling posts, capturing leads, and providing engagement analytics.0 to 1, entrepreneurial: Led the UX and product management from prototype to launch for the post-scheduling feature, and content engagement analytics dashboard. Launched go-to-market plan resulting in Mass Challenge Hebrew U., Aidoc, and Israel’s #1 agency, Adler Chomsky Grey as early adoptersProduct Strategy: Created in-depth competitive/SWOT analysis reviewing 15 + platforms across price, target market, funding, feature, and customer satisfaction score and finding Lasi’s distinguishing qualities and areas of improvement.Team Leadership: Managed a 9-person cross-functional team of 4 remote software developers, 2 QAs, 2 digital marketers, and 1 technical project manager using extreme programming and agile methods in Israel, Ukraine, and Pakistan.

American multinational enterprise lab management software for the specialty chemicals industry. TIZE was acquired by Alchemy.cloud in 2017Team Leadership: Managed TIZE’s cross-functional team of seven through the UX process and launched TIZE’s first revenue-generating product. Coached product managers on how to collaborate with design and the business team using success metrics the team could rally around.Product Design: Designed chemical formulation features that optimized the workflow for chemists working on new paint innovations. Produced software curriculum that onboarded IFS Coatings, USA’s largest privately owned powder coating manufacturer.

Booksicals is an impact focused family managed creative-agency that collaborates with top brands like The Coffee Bean & Tea Leaf (CBTL) to produce profitable products that deliver children’s books to youth around the world and provide aid to other important causes. -Managed product innovation lifecycle from concept to product release of Blue Tiger multisensory reading and tea experience -Released in 800+ stores worldwide over 400,000 families engaged online with the brand. “Blue Tiger Tea was the number one selling tea tin of anyone Coffee Bean & Tea Leaf tea tin — in any one month” according to Paul Balzer, VP Supply Chain at CBTL

-Conducted patent search and identified new IP opportunities related to orthotics with early diabetic ulcer detection capability. -Collaborated with leading podiatrist, Dr Michael Levy, to run a primary research trial involving 30 approved patients prescribed wearable products to discover usability improvements vs common alternatives for diabetic foot. - Prototyped 3 ergonomic hosiery insole hybrid product concepts to meet end-user’s expectations.Reduced production costs by 40% and met UX needs of our product line.

Like NEC's digital screens in elevators, Cuttle launched the first-ever national digital display network for the USA’s top luxury university housing portfolios and a social network that connected neighbors at participating buildings.0 to 1, entrepreneurial: Launched an advertisement platform that serviced clients Coca-Cola, Vitaminwater, Uber, and other brands. Cuttle brought visibility to community announcements by property management and residents through a simple app that streamed across TVs in the elevator areas, leading to a 3-time increase in lease signing conversions at UCLA properties.Team Leadership: Experience with hiring and mentoring direct reports that included UX designers, product marketers, and engineering leads.Roadmap Management: Managed a product roadmap that included computer vision elements for detecting foot traffic, audience sentiment, and engagement through the advisory and mentorship of leading AI researcher Gerard Medioni, VP at Amazon.Sales: Secured exclusive multiyear digital network agreements with Campus Apartments, Peak, Campus, University Communities, and other portfolios containing a total of 400+ housing communities with buildings that individually housed 2,000 plus beds.

Assisted CEO and Director of Taxes in tax-credit analysis.Saved company over $100,000 in monthly billing by discovering tax benefits and discrepancies between the company and its armored vehicle suppliers.