Peter Kalman Email & Phone Number

Kronberg, Hesse, Germany

Budapest, Hungary

As part of the Hungarian Marketing Association, we have established a forum for the business decision makers in marketing with the objective to discuss trendy, or not so trendy topics, generate ideas, create momentum in projects. We have regularly gathered and engaged with specific topics.

Frankfurt Rhine-Main Metropolitan Area

Frankfurt Am Main Area, Germany

Frankfurt Am Main Area, Germany

• New Group CRM Strategy and implementation roadmap delivered for IT and Communication to i) increase NPS by 5 pts, ii) decrease running IT and licence cost by 20%, iii) deliver 4M EUR EBIT over 5 years. • Immediate CRM improvements achieved: i) 9% FTE saving through process harmonization and automation, ii) 12% licence cost saving via group wide reviews.• +4% customer satisfaction through improved BI, ToV, harmonized communication flow across key markets. • £264k savings in compensation cost in UK within 3 months behind CRM driven new compensation processes implementation.• Lead roll-out and continuous improvement of Microsoft Dynamics CRM to UK Retail, Customer Relations, in destination management, group hotel settlements.

Budapest, Hungary

• Increase ROI by 7% for marketing spending through organization redesign.• Improve website conversion by 38%, direct visits by 51%, PPC ROI by 22% through improved SEO, new PPC agency contract, customer data driven personalization via Salesforce Marketing Cloud and omni-channel lead management.• Lead customer centric organization transformation and Customer Experience roadmap.

Budapest, Hungary

• Increase marketing ROI by 63% over 3 years via structured KPI focus and digital transformation. • Introduce new brand/sub-brand go-to-market strategies, set-up KPIs and ROI targets for marketing campaigns.• +300% media revenue in 4 years.• Achieve additional £600k media revenue behind regional B2B partnership projects for Neckermann Czech Republic and Poland.

Budapest, Hunagry

• Double digit business impact growth year on year. +50% in 2009-2010, tripling share of retail coverage, including all national key accounts: Tesco, Auchan, Metro, DM, Konzum, Mercator. Introducing new Shopper Marketing vision and strategy.• 20% ROI increase of campaigns behind new agency tender and contract with GREY/G2.• 97% satisfaction rating from team members.

Budapest, Hungary

• Successful go-to-market design and execution of new brand, Naturella as a test market in whole Europe: i) reach year 1 distribution targets after 3 months, ii) over deliver year 1 sales target by 25% and share target by 17%. Reapplication of launch plan across Europe.• Extended market leadership position of P&G’s most profitable brand, Always: +10% sales, +7% market share, +15% EBIT, behind new pricing, promotion and communication activities.

Budapest, Hungary

• Lead market launch for Jar/Fairy to Hungary. Brand achieved market leadership 2,5 years after launch, 30%+ market share and financial break even after 3 years.• Self-initiated product line-up extension plan based on market analysis insights. New extension became top business driving variant (40%+ of sales volume) after 2 years, and key variant for the successful launch in Hungary.

Master, Marketing Communication And Logistics

Erasmus Scholarship, Marketing

Education record