• Oversee daily operations, business development, and strategic planning for a leading online Arabic network specializing in women’s fashion and design. • Develop and execute marketing and branding initiatives, track initiatives to determine return on investment. • Negotiated media buys and advertising contracts. Managed relationship with international media agencies, including: Starcom, Mindshare, OMD, DMS, and Criteo.• Recruit, hire, and managed 50+ employees and collaborators across three different departments.• Conduct routine performance evaluations and provide performance feedback. • Develop, implement, and manage employee retention programs. Selected Achievements: • Led marketing and growth initiatives which achieved top ten ranking in the Arab market in 2011, with 5 million unique visitors and 30 million site visits per month. • Developed and executed initiatives which maintained an average growth of 110% from 2008 to 2011.

• Oversee daily operations and business development for an E-commerce platform. • Direct marketing and promotional initiatives; conduct industry and competitor research, develop and implement digital marketing campaigns, and monitor campaigns to evaluate return on investment.• Manage profit and loss responsibility; including revenue forecasting, budgeting, and margin improvement.• Identify and set corporate goals, conduct sales forecasting, and establish and monitor project timelines. Selected Achievements: • Developed and launched one of the first clothing ECommerce websites in the MENA region. • Spearheaded initiatives which consistently increased year over year revenue and client acquisition.

• Developed and launched an MCommerce platform aimed at changing the perspective about MCommerce worldwide• Identified and applied new technologies and creative ideas.Loading...

• Advised clients in the areas of strategic planning, market strategy, and media negotiation in the Arab market.• Coordinated with clients to develop holistic understanding of client needs and skill sets. • Managed team initiatives, supervised programmers and designers tasked with building creative programming algorithms and various emerging technical projects.