Strategy consulting for the outdoor industry and active lifestyle markets. Consumer research, brand strategy, product roadmapping, and go-to-market execution.

Volunteer position. Providing coaching, professional assistance, and consulting services for consumer goods entrepreneurs in the beautiful state of Oregon.

Oversaw the product line management and product development teams for iconic outdoor brands MSR, Therm-A-Rest, SealLine, Platypus and PackTowl.

- Owned product strategy and development responsibilities for outdoor division of Fiskars Group. - Oversaw product management, engineering, industrial design and NPD administration staff.- Refined Gerber's NPD business processes cutting time to market by 50%.- Introduced Gerber's first R&D process, successfully bringing new technology to market for three consecutive years. - Led the development of Gerber Custom, a premium-priced DTC customization portal. - Brought to market Gerber's first complete line of Fishing products, establishing placement throughout the global sporting goods market.

- Oversaw the product line management and brand marketing teams. - Brought to market the Center-Drive, Gerber's most successful multi-tool in the premium price range. - Grew revenues in Sporting Goods, Mass Retail and Home Improvement channels.

- Took over Gerber's Tactical Product strategy as the market shifted to a post-combat deployment environment. - Transformed Gerber's strategy from being solely focused on specialized professional equipment to one that maximized revenue opportunities in the consumer, law enforcement and military marketplaces.

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