Kalpana Gupta Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharastra, In

Mumbai, Maharastra, In

- Responsible for providing marketing communications leadership and expertise in the areas of brand marketing, company positioning & recognition, thought leadership, media relations, event management and e-marketing programs.- Plan and execute marketing communication activities to support the business objectives, including social media, advertising, media relations, branding, industry awards & events, collateral development, and e-communications.- Serve as point of contact for media relations, develop business growth stories including information gathering, writing, and distribution to media, boosting awareness of company successes in the industry.- Develop content strategy for website, conceptualize and produce content for various collateral, presentations, case studies, and newsletters.- Identify and chart a plan for exploring media opportunities to communicate about business successes, leading to greater industry exposure.

Mahape, Navi-Mumbai, Maharashtra, In

Mahape, Navi-Mumbai, Maharashtra, In

Mahape, Navi-Mumbai, Maharashtra, In

Chennai, Tamil Nadu, In

Mumbai, Maharashtra, In

- Managed and led internal communications and digital media strategy for 1300 employees and translated the strategy into high-impact media content; provided expert content leadership and project management for internal presence and in support of go-to-market strategy.- Successfully managed end-to-end management of various B2B Tradeshows, both domestic & international. Efforts were credited as instrumental in closing numerous high-level deals.- Wrote content for brochures, catalogues, PR, media relations, advertising copies, sales collateral, case-studies, power-point presentations & Director level communications.- Leveraged strengths in cost-effective marketing management and vendors management (without compromising business growth goals).

Mumbai, Maharashtra, In

o Reported to the Vice President, Corporate Communications Head, the Communications Manager to collaborate with interdisciplinary team. Developed collateral, advertisements, publications, and web copy to support business and brand awareness goals.o Created and implemented the Corporate Communication calendar to optimize utilization of resources maximizing the corporate communication objectives as well as balancing all forms of interaction and delivering to the objective. o Ensured a regular monitoring and benchmarking vis vis competition in order to achieve the corporate communication objectives. o Managed the internal communication calendar for the top management partnering with the HR team to help achieve internal clarity in vision, goal and corporate objectives.

o Strengthening the TBSL group brands by creating and enacting effective communications plans geared toward generating revenues.o Secured coverage of TBSL in national business publications.o Updating and maintaining TBSL website, including generating and implementing new ideas for content and posting new advertising opportunity for clients.o Run Lead Generation program for clients followed by monitoring effectiveness of the campaign o Plan and conduct education exhibitions, job fairs & placement fairs in colleges.