Kalpana Gupta

Kalpana Gupta Email and Phone Number

Director Marketing Communications @ Performics India
Mumbai, MH, IN
Kalpana Gupta's Location
Mumbai, Maharashtra, India, India
Kalpana Gupta's Contact Details

Kalpana Gupta personal email

n/a
About Kalpana Gupta

I have 13+ years of experience across Digital Advertising & Media Industry, B2B Industrial Machinery, Pharma, and Wellness industries. Throughout my career, I have excelled at providing strategic guidance, developing comprehensive marketing plans aligned with business goals, managing budgets, and forecasting ROI. My expertise spans a range of marketing disciplines, including strategic direction, digital communications, event planning, partner engagement, branding, public relations, and content marketing.

Kalpana Gupta's Current Company Details
Performics India

Performics India

View
Director Marketing Communications
Mumbai, MH, IN
Website:
performics.com
Employees:
935
Kalpana Gupta Work Experience Details
  • Performics India
    Director Marketing Communications
    Performics India
    Mumbai, Mh, In
  • Performics India
    Director Marketing Communications
    Performics India Nov 2022 - Present
    Mumbai, Maharastra, In
  • Performics India
    Marketing Communications Lead
    Performics India Nov 2021 - Present
    Mumbai, Maharastra, In
    - Responsible for providing marketing communications leadership and expertise in the areas of brand marketing, company positioning & recognition, thought leadership, media relations, event management and e-marketing programs.- Plan and execute marketing communication activities to support the business objectives, including social media, advertising, media relations, branding, industry awards & events, collateral development, and e-communications.- Serve as point of contact for media relations, develop business growth stories including information gathering, writing, and distribution to media, boosting awareness of company successes in the industry.- Develop content strategy for website, conceptualize and produce content for various collateral, presentations, case studies, and newsletters.- Identify and chart a plan for exploring media opportunities to communicate about business successes, leading to greater industry exposure.
  • Logicserve Digital
    Group Head Marketing
    Logicserve Digital Oct 2020 - Nov 2021
    Mahape, Navi-Mumbai, Maharashtra, In
  • Logicserve Digital
    Sr. Manager - Marketing Communications
    Logicserve Digital May 2018 - Oct 2020
    Mahape, Navi-Mumbai, Maharashtra, In
  • Logicserve Digital
    Am - Business Insights & Solutions
    Logicserve Digital Nov 2017 - Apr 2018
    Mahape, Navi-Mumbai, Maharashtra, In
  • Cmo Axis
    Senior Communications Consultant
    Cmo Axis Jan 2016 - Nov 2017
    Chennai, Tamil Nadu, In
  • Gmp Technical
    Corporate Marketing Communications Manager
    Gmp Technical Nov 2013 - Dec 2015
    Mumbai, Maharashtra, In
    - Managed and led internal communications and digital media strategy for 1300 employees and translated the strategy into high-impact media content; provided expert content leadership and project management for internal presence and in support of go-to-market strategy.- Successfully managed end-to-end management of various B2B Tradeshows, both domestic & international. Efforts were credited as instrumental in closing numerous high-level deals.- Wrote content for brochures, catalogues, PR, media relations, advertising copies, sales collateral, case-studies, power-point presentations & Director level communications.- Leveraged strengths in cost-effective marketing management and vendors management (without compromising business growth goals).
  • Ador Welding Ltd.
    Sr. Executive – Corporate Communications
    Ador Welding Ltd. Sep 2011 - Oct 2013
    Mumbai, Maharashtra, In
    o Reported to the Vice President, Corporate Communications Head, the Communications Manager to collaborate with interdisciplinary team. Developed collateral, advertisements, publications, and web copy to support business and brand awareness goals.o Created and implemented the Corporate Communication calendar to optimize utilization of resources maximizing the corporate communication objectives as well as balancing all forms of interaction and delivering to the objective. o Ensured a regular monitoring and benchmarking vis vis competition in order to achieve the corporate communication objectives. o Managed the internal communication calendar for the top management partnering with the HR team to help achieve internal clarity in vision, goal and corporate objectives.
  • Times Business Solutions Ltd.
    Associate Marketing
    Times Business Solutions Ltd. Apr 2010 - Jul 2011
    o Strengthening the TBSL group brands by creating and enacting effective communications plans geared toward generating revenues.o Secured coverage of TBSL in national business publications.o Updating and maintaining TBSL website, including generating and implementing new ideas for content and posting new advertising opportunity for clients.o Run Lead Generation program for clients followed by monitoring effectiveness of the campaign o Plan and conduct education exhibitions, job fairs & placement fairs in colleges.
  • Future Money
    Project Trainee
    Future Money 2008 - 2008

Kalpana Gupta Skills

Business Development Market Research Competitive Analysis Key Account Management Marketing Strategy

Kalpana Gupta Education Details

  • Atharva Institute Of Management Studies.
    Atharva Institute Of Management Studies.
    Marketing

Frequently Asked Questions about Kalpana Gupta

What company does Kalpana Gupta work for?

Kalpana Gupta works for Performics India

What is Kalpana Gupta's role at the current company?

Kalpana Gupta's current role is Director Marketing Communications.

What is Kalpana Gupta's email address?

Kalpana Gupta's email address is ka****@****ans.com

What schools did Kalpana Gupta attend?

Kalpana Gupta attended Atharva Institute Of Management Studies..

What are some of Kalpana Gupta's interests?

Kalpana Gupta has interest in Media, Strategic Consulting, Business Networking.

What skills is Kalpana Gupta known for?

Kalpana Gupta has skills like Business Development, Market Research, Competitive Analysis, Key Account Management, Marketing Strategy.

Who are Kalpana Gupta's colleagues?

Kalpana Gupta's colleagues are Angie Cook, Kübra Önem, Prathiksha N, Palak Thakker, Jay Gala, Performics Ads, Jasdeep Mondae.

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