Kalpa Nallahandi Email & Phone Number

Colombo, Western Province, Sri Lanka

Colombo, Western, Sri Lanka

Category Strategy: I possess a unique ability to combine market dynamics and consumer preferences, leading to the creation of data-driven category strategies that excel in the current turbulent market dynamicsGlobal Brand Expertise: My extensive experience with 10+ global brands such as Samsung, LG, HP, Hisense, Godrej, Motorola, Oppo, Vivo, equips me with a deep understanding of diverse consumer and brand behaviors, enabling effective global category managementCross-Functional Collaboration: I excel in building and leading cross-functional teams that work collaboratively to execute corporate to product level strategies and deliver exceptional results in tough market conditions.Performance-Driven: My past track record showcases a consistent ability to surpass KPIs and achieve impressive revenue and profitability growth.Led the Singhagiri Corporate Brand to be included in LMD’s Top 100 Most Respected Entities in Sri Lanka award for 2 consecutive years and was named the 3rd biggest player in the industrySpearheaded the launch of locally manufactured private label brand, SGL, resulting in aggressive penetration in sub urban markets, earning rapid recognition within the industry.

Colombo, Sri Lanka

Colombo, Sri Lanka

• Acting as the brand/ product manager for 8 brands in 5 different product categories of the home appliances division of Abans• Developing marketing strategies and implementing them for each category to ensure continuous growth • Identifying lucrative market segments and developing new product strategies to capitalize on them • Constantly monitoring market trends, research consumer markets and competitors’ activities to identify opportunities and key issues• Conducting product & marketing training to enhance sales executives’ and sales managers’ sales effectiveness

Colombo

• Managing Haier and Whirlpool brands in the washing machine portfolio of Abans PLC• Assisting development of marketing plans to ensure continuous growth of the brands and to increase brand presence• Planning and executing brand activations island-wide that align with the marketing objectives

Colombo

• Undergoing in-house trainings in finance, purchasing, research, inventory control, pricing and sales channels management.• Assisting brand activations by managing communications between all relevant stakeholders and managing ATL communication tools • Analyzing sales data to monitor channel, brand and region-wise sales performance• Conducting secondary research on external factors and presenting to the top management

University Of Sri Jayewardenepura

Managing a membership of 150 AIESEC members ensuring their leadership development.Setting direction and goals to the organization ensuring proper governance. Manage the executive body consisting of 10 Vice Presidents in Marketing, Finance, TalentManagement, Incoming & Outgoing Operations ensuring their personal development andmotivation to work.Strategic decision making related to all functions to ensure the achievement of yearly goals.Stakeholder management to ensure sustainable partnerships with corporate partners, AIESECInternational entities and university administration.

University Of Sri Jayewardenepura

Strategic planning process in order to achieve the yearly targets and to ensure growth throughinnovation.Successful completion several community development projects during the year providing internships for 120 foreign undergraduates.Team management of 11 organizing committees consisting of 80 members ensuring their experience and the quality of the community development projects.

Master Of Business Administration - Mba, Business Administration And Management, General

Marketing/Marketing Management, General

Bachelor Of Science (Bsc), Physical Sciences

Mathematics Physics Management

Mathematics

Mathematics Physics Chemistry