Kalpana Singh Email & Phone Number

Responsible for marketing and communications (Indian market) for all brands that come under ASSA ABLOY Entrance Systems. Major brands are Metaflex ASSA ABLOY, ASSA ABLOY and Record.

Noida

Marketing Planning • Planning and devising the annual marketing plan. Develop strategic marketing plan for the brands on consumer & business understanding for building effective brand equity.• Identify growth opportunities in relation to new product based on market environment, company business priorities and sound consumer insights.• Developing market intelligence/market research to support marketing and strategic decisions.Brand Management • Thematic and tactical communication for the brand; through mediums like.; print, electronic, outdoor, digital etc.• On ground activations related to overall brand activity to facilitate customers’ interactivity.• Coordination with media and creative agencies for briefing, planning and executing the campaigns and creatives for the organization.• Ensure maximum visibility through distribution channels and at all POP counters.• Events and exhibitions pan India to ensure maximum ROI through generation of leads and conversion into sales.Digital Marketing • Handling digital marketing and exploring all genres like SEO, SEM, SMM, website development and upgradations.Media Planning & Buying • Media planning and buying.• Planning and monitoring the process of media buying and make sure that the content of all mediums is of high quality and the choice of medium is appropriate in terms of effectiveness and output.Corporate Communication • Planning, devising and editing all communication collaterals like corporate brochures, magazines, Corporate AVs etc that goes from the company to all the stakeholders.CRM • Gathering market knowledge for market intelligence in order to take validated decisions for tangible results.• Develop and implement the business CRM & loyalty strategy to improve customer satisfaction and retention.

New Delhi Area, India

Brand Management • Coordination with media and creative agencies for briefing, planning and executing the campaigns and creatives for the organization in broadly three mediums, that is: print, electronic and digital.Media Planning • Media planning, budgeting and buying with media agencies.• Planning and monitoring the process of media buying and make sure that the content of all mediums is of high quality and the choice of medium is appropriate in terms of effectiveness and output.• Effective campaigns to increase the ROI.Corporate Communication • Taking the leadership role in developing communication with advertising and PR agencies on assigned projects.• Devising and executing public relation strategies in coordination with PR agency to ensure effective communication.• Planning, devising and editing all communication collaterals like corporate brochures, magazines, Annual Reports, Corporate AVs etc that goes from the company to all the stakeholders.• Write messages related to corporate communication, project or promotions, marketing strategies as per company's ethics of business, media planning, etc. Digital Marketing • Development of new website• Ensuring regular updations on website• Ensure top rankings for Google search by means of organic search.• Paid ads by Google Adwords and increase traffic on website which in turn will increase the lead generation.