Kalpana Singh Email & Phone Number

Responsible for marketing and communications (Indian market) for all brands that come under ASSA ABLOY Entrance Systems. Major brands are Metaflex ASSA ABLOY, ASSA ABLOY and Record.

Noida

• Marketing Planning
• Planning and devising the annual marketing plan. Develop strategic marketing plan for the brands on consumer & business understanding for building effective brand equity.
• Identify growth opportunities in relation to new product based on market environment, company business priorities and sound consumer insights.
• Developing market intelligence/market research to support marketing and strategic decisions.Brand Management
• Thematic and tactical communication for the brand; through mediums like.; print, electronic, outdoor, digital etc.
• On ground activations related to overall brand activity to facilitate customers’ interactivity.

New Delhi Area, India

• Brand Management
• Coordination with media and creative agencies for briefing, planning and executing the campaigns and creatives for the organization in broadly three mediums, that is: print, electronic and digital.Media Planning
• Media planning, budgeting and buying with media agencies.
• Planning and monitoring the process of media buying and make sure that the content of all mediums is of high quality and the choice of medium is appropriate in terms of effectiveness and output.
• Effective campaigns to increase the ROI.Corporate Communication
• Taking the leadership role in developing communication with advertising and PR agencies on assigned projects.