As the Founder of SHIOKA, I am responsible for developing and executing the strategic direction of the brand. I oversee all aspects of the business, from product design to marketing and operations, ensuring that the company delivers high-quality, timeless jewelry pieces that resonate with customers. I drive innovation, maintain brand integrity, and foster growth while creating a sustainable and profitable business model.Key Responsibilities:Strategic Leadership: Develop and execute the brand’s vision, mission, and long-term strategy, ensuring alignment with the core values of quality, sustainability, and craftsmanship.Product Development: Oversee the design and creation of jewelry collections, collaborating with designers and artisans to ensure every piece reflects the brand’s aesthetic and standards of excellence.Brand Building: Establish and cultivate a strong brand identity through storytelling, marketing strategies, and customer engagement initiatives.Business Development: Identify and capitalize on growth opportunities, expanding market presence through retail partnerships, e-commerce, and strategic collaborations.Operations & Financial Oversight: Manage day-to-day business operations, including budgeting, financial planning, and supply chain management to ensure profitability and efficiency.Team Leadership: Recruit, lead, and inspire a diverse team of professionals, fostering a creative and productive work environment.Marketing & PR: Spearhead marketing efforts, including digital campaigns, influencer partnerships, and social media strategies to build brand awareness and drive sales.Customer Experience: Develop and maintain strong relationships with customers, ensuring a personalized and memorable shopping experience both online and offline.Sustainability: Promote ethical sourcing, sustainable practices, and social responsibility within the company.

● Creating development plans and forecasting sales targets and growth projections with national team ● Identifying market opportunities through meetings, networking and other channels● Meeting existing and potential clients and building positive relationships with the help of team members ● Liaising with colleagues to develop sales and marketing strategies● Preparing financial projections and sales targets● Attending events such as exhibitions and conferences● Preparing sales presentations and participating in sales meetings● Producing reports for management, training business developers and sales colleagues

● Handling a national team across India for Atrangi TV and Atrangi OTT platform responsible for driving business across verticals ● Creating development plans and forecasting sales targets and growth projections with national team ● Identifying market opportunities through meetings, networking and other channels● Meeting existing and potential clients and building positive relationships with the help of team members ● Liaising with colleagues to develop sales and marketing strategies● Preparing financial projections and sales targets● Attending events such as exhibitions and conferences● Preparing sales presentations and participating in sales meetings● Producing reports for managementtraining business developers and sales colleagues

• Work as a growth partner for budding/aspiring businesses (MSMEs) in Mumbai providing clients with end to end solutions wrt. brand strategies, creatives, media planning & buying and analytics post a campaign• Scrutinize and continually monitor budding businesses evolving and get them on board basis problems identified• Boost value additions and competitive rates for clients to ensure loyalty and competitive advantage• Cultivate strong professional relationships with clients on a regular basis and in a planned manner• Monitor and record ability to generate revenue and evaluate new ideas, new concepts• Expand and apply strong understanding of Media Measurement currency• Originate, develop, and implement the ideas and obtaining premium value to the agency in terms of strategies, planning & buying• Identify opportunities for lead generation to expand and strengthen client base• Deliver efficient and innovative customized solution based on problems

• Handling entire West region for all corporate clients; advertising agencies based out of Mumbai for Manoranjan TV, Grand, Prime & Movies.• Scrutinize and continually monitor competition and ensuring inclusion of the channel in the media plans• Boost value additions for customers to ensure loyalty and competitive advantage• Cultivate strong professional relationships with customers on a regular basis and in a planned manner• Monitor and record record ability to generate revenue and evaluate new ideas, new concepts• Expand and apply strong understanding of Media Measurement currency• Originate, develop, and implement the ideas and obtaining premium value to the channels in terms of impact selling• Identify opportunities for lead generation to expand and strengthen client base• Deliver efficient and innovative customized solution based on requirements

SALES, STRATEGY AND PLANNING1.Prepare and implement annual sales strategy for Corporate segments2.Guide the sales team by developing, implementing and monitoring progress of the quarterly sales targets3.Monitor competition and develop strategies to maximize market share4.Identify, develop and implement strategies to build the concept of integrated sales as a category with the advertisers and agencies5.Recommend improvements in processes and executions basis market feedback & trends.AID TEAM MEMBERS IN ACHIEVING THEIR TARGETS1.Lead from the front to engage with Sr Management of the client list to present overall portfolio 2.Help team aid in all sales closures.3.Contribute to ideas and concepts for clients along with FCT sales4.Conceptualize and implement monetizable opportunities and motivate team to sell the FCT & ideas5.Meet and build relationships with top accounts in the region(agencies and clients)6.Network with other media companies and other relevant mediums to leverage for our activation properties.TEAM BUILDING AND OTHERS1.Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts2.Monitoring all reports sent by team members3.Responsible for motivating the team for performing and maintaining team morale.4.Ensure through his team that monies are collected on time 5.Implement processes and systems 6.Monitor key metrics and ensure that revenue bookings are as per company policy7.Guide the learning & development plans of the team to ensure self growthCONSUMER INSIGHT & NEEDS MAPPING1.Map the key client tracker with client priorities and needs.2.Identify the seasonal patterns / trends specific to the area / city of operation3.Identify customized opportunities (Built by the planning team) that could be sold targeting these consumers4.Keep a roadmap ready for the entire year

• Direct account management for top corporate clients; advertising agencies based out of Mumbai for ZEE Kannada - The fastest growing GEC in Karnataka• Scrutinize and continually monitor competition and ensuring inclusion of the channel in the media plans• Boost value additions for customers to ensure loyalty and competitive advantage• Cultivate strong professional relationships with customers on a regular basis and in a planned manner• Monitor and record record ability to generate revenue and evaluate new ideas, new concepts• Expand and apply strong understanding of Media Measurement currency• Originate, develop, and implement the ideas and obtaining premium value to the channels in terms of impact selling• Identify opportunities for lead generation to expand and strengthen client base• Deliver efficient and innovative customized solution based on requirements

• Generated business from new and existing customers in Mumbai for Zee Khana Khazana (now known as Living Foodz) and for 29 channels under ZEEL (Brand Solutions)• Collaborated with top agencies and clients for Zee PAC (Premiere, Classic & Action) cinema channels and generally added revenue from them in terms of impact business• Amplified revenues and grew business from existing clientele as well as through the identification of potential Market Segments for new growth• Fostered strong communications with the external and internal Partners / Customers• Certified effective implementation of the campaigns and achievement of the set revenue targets• Developed keen understanding of customer need and proposed relevant and creative solutions that would in-turn enhance the revenues of the region• Elevated and routinely achieved outstanding revenue targets• Sought out prospective alliance partners and entering into strategic alliances• Devised innovative and exclusive properties for the clientele in the region

• Led sponsorship sales for local & national properties and National spikes for the radio division of TV Today Network (104.8 FM)• Worked on a property "Movie Meter" and “Monsoon Dhamaka" as a custodian with successful executionOTHER RESPONSIBILITIES:• Boosted revenue and increased market share in identified focus markets

• Oversaw break through activity; initiated publishing a special issue magazine - JEWEL WORLD on "Gurupushya Nakshatra"(auspicious for buying gold) with Advertorials of Jewelry guys. Other responsibilities included:SALES PLANNING • Amalgamated and analyzed information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients SMART SELL AND NEW INITIATIVES • Assessed category / industry with the help of reporting manager, available competition and market research; created a basket of opportunities with implementable plans; took inputs from Branch Vertical Head, generated ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients. CLIENT SERVICING• Fostered relationships and developed rapport with key clients / agencies, shared market developments in their industry, created awareness of existing and new services offered by the company, liaised with internal stakeholders to ensure smooth implementation and logistics, understood and addressed client’s business concerns in order to become their preferred media vehicle. SALES REVIEW• Served as key provider of information to Branch Vertical Head on order booked, client calls etc. as and when required, participated in weekly/ monthly sales reviews and suggested necessary course corrections in order to achieve the sales targets

• Initiated break through activity Parel Jewellers Mahotsav 2011 for the company with annual targets taken care of in 1 month. Other responsibilities included:• Strengthened post-sales relationships with key accounts in Western India, critical to the company in terms of recurring revenue and future growth• Pioneered concepts of revenue generation through events / contests and other strategic alliances besides ad sales for the newspaper

• Served as key advisor as "spontaneous" customer service representative; utilized natural interpersonal ability, never followed scripts given and was recognized as a leader in this category. • Fielded calls and respond to emails swiftly and efficiently; handled customer inquiries both telephonically and by email• Conducted research on required information using available resources• Deescalated tense situations through quick resolution of customer complaints thereby providing customers with product and service information• Updated and maintained existing customer information, forms and applications thereby identifying and escalating priority issues• Recorded all call information according to standard operating procedures