With a post-graduate distinction in Marketing from Auckland University of Technology, I have a passion for driving exponential growth through strategic app and performance marketing. I have over three years of experience in scaling startups with rapid results, using my skills in digital marketing, advertising, sales, CRM, and management.As the Marketing Manager- Paid Media at Thirteen Digits, I lead the app marketing strategy and execution for a portfolio of clients across various verticals, such as gaming, e-commerce, and fintech. I leverage data-driven insights and best practices to optimise the user acquisition, retention, and monetisation of apps, using platforms such as AppsFlyer and CleverTap. I also collaborate with internal and external stakeholders to ensure alignment of goals, budgets, and KPIs, and to deliver high-quality campaigns that exceed expectations.