Katrina Altersitz Wells Email & Phone Number

Thorofare, New Jersey, United States

Strategize content for our core audience of physicians by using data to determine what most engages them on a daily basis; in the long-term, using the data to set editorial content and tone for two specialties — gastroenterology and hepatology — in print and online.Oversee publication of Healio Gastroenterology, the first web-to-print publication that utilizes analytics to bring online content read by gastroenterologists to more than 18,000 gastroenterologists’ mailboxes.Manage production of ad-supported editorial feature projects ranging from meeting coverage to video perspectives. Supervise coverage of medical meetings from the editorial – most impactful clinical data presented daily – through projects – deep-dive looks at specific topics – in which we meet with key opinion leaders and work with the associations to relay practice-changing information to the practicing physician.Translate complex research presentations into digestible easy-to-read articles, allowing for busy physicians to stay abreast of the latest data in their field.

Thorofare, Nj

- Responsible for managing the production of timely, accurate, relevant content for a physician and health care provider audience in all applicable formats- Work with leaders in the gastroenterology and hepatology to cultivate a niche for Healio Gastroenterology and Liver Disease and Healio.com to stay at the forefront of the specialty- Manage production of ad-supported feature projects ranging from meeting reports to video perspectives- Create content for our core audience of physicians by using data determine what most engages them

Thorofare, Nj

- Managing the content for our gastroenterology and hepatology brands.- Working with online content editors for each specialty.- Managing the print production of HCV Next and Healio Gastroenterology.- Editing daily news, long-form pieces and onsite coverage.- Attending national and international medical meetings such as The Liver Meeting, ACG, EASL and more.- Generating article ideas as well as writing and assigning articles for publication. - Meeting with industry representatives to discuss latest advances, research and products.- Conducting onsite video interviews.

Thorofare, Nj

- Managing the publication of Endocrine Today, a leading source of information for endocrinologists.- Editing daily web posts, feature articles and cover stories.- Traveling to major meetings such as ADA, AACE, ATA, ENDO, etc. - Organizing Editorial Board and Industry Advisory Council meetings during conferences. - Meeting with industry representatives to discuss latest advances, research and products.- Generating article ideas as well as writing and assigning articles for publication. - Performed additional editing and writing for other in-house publications. - Planning and managing coverage with multiple writers at large domestic meetings.- Gathering written and video expert perspectives on newly released studies, presentations and data.- Providing onsite coverage of data presentations.

- Organized the successful completion of eight annual medical education meetings in ophthalmology, orthopedic surgery, oncology, and pediatric infectious diseases; meetings ranged from two to five days.- Worked with Program Directors to determine Program Committee members and Learning Objectives for each meeting.- Planned each curriculum with Program Committee members, extending invitations to faculty and determining presentation topics.- Maintained balance among speakers’ experience, subspecialty interests, and commercial interests.- Managed faculty honoraria and travel reimbursement to maintain overall meeting budget.- Reviewed presentations for commercial bias, repetition among presenters, and overall quality.- Attended each meeting to ensure success and handle conflicts on site.- Audited meeting content for Accrediting Council of Continuing Medical Education compliance.- Edited general meeting support grants totaling more than $360,000 in 2012.

- Managed a staff of project managers, project editors, writers, and proposal writers in a variety of health care projects in areas such as ophthalmology, orthopedics, pediatrics, cardiology and more.- Worked closely with sales directors and clients to understand requirements and devise custom project models to meet objectives.- Assisted in the sale of projects totaling more than $1 million.- Created projects in various mediums: live events, online interactive experiences, print inserts and direct mail.- Acted as a liaison between clients and physicians during ongoing projects.- Drafted content for proposals and contracts. Reviewed projects, proposals, contracts and budgets. - Worked closely with marketing to maximize exposure for client projects in print and online.- Oversaw production of health care convention dailies at annual meetings: negotiated pre-production details including site setup and printer details; managed onsite staff including writers, editors, artists, photographers; worked with Association to determine coverage and content.- Maintained multi-million dollar department budget.- Used Google Analytics to determine potential areas of educational need, measure success of online projects and show the success of online-only initiatives.

- Managed publication of India Edition, Latin America Edition, which is published in Spanish and Portuguese, and Europe/Asia-Pacific Edition.- Edited articles and layouts in English, Spanish and Portuguese.- Contributed to the launch of India Edition in May 2008. - Traveled to Europe, Asia, India and South America to provide daily coverage of medical conferences. - Organized Editorial Board and Industry Advisory Council meetings during conferences. - Met with industry representatives to discuss latest advances, research and products.- Generated article ideas as well as writing and assigning articles for all publications. - Performed additional editing for domestic and international publications. - Planned and managed coverage with multiple writers at large domestic meetings.

- Wrote ongoing and breaking news stories about the developments in ophthalmology. - Forged relationships with top ophthalmic surgeons throughout the country.- Covered latest research and advances through interviews and attendance at medical conferences, submitting three Web articles on a daily deadline. - Read podcasts posted to the Web site weekly.

- Wrote for the University of Maryland-based wire service covering state business issues. - Articles ran in The (Baltimore) Sun, The Washington Times, The (Annapolis) Capital. - Covered the 2004 Democratic National Convention in Boston and posted a daily blog.

- Wrote profiles, features and news spots in the University of Maryland alumni magazine.

- Wrote, researched and fact-checked articles for a national industry magazine covering all aspects of print, television, radio and online media.

Masters Of Journalism, Journalism

Awards: Society of Professional Journalists Third-Place Regional Award for In-Depth Reporting, 2006 Society of American Business Editors.

Bachelor Of Arts, English (Major), Spanish (Minor)

Activities and Societies: The Hawk Newspaper, Residence LifeAwards: Phi Beta Kappa, National Honor Society, Inducted Spring 2004 Board.