• Lead executing customer engagement tactics across channels (Veeva F2F, SFMC, Veeva Approved Email (RTE), Veeva Engage, Social Media, Speaker Program)• Coordinates with other channel leads within the MCM group to identify ways to utilize theirchannel and platforms to enhance customer experience.• Advising on best practices within each assigned channel to improve customer engagement and identify innovation and investment opportunities.• Lead Utilization of Veeva Platform in term of Interactive Video Aid (IVA)/Digital Sales Aid (DSA)• Lead Multi channel capability planning, evolution, and identification of platform or service enhancements.• Lead Cross-functional team (Marketing, Commercial Operations, Digital Agency, & IT) to define strategies, identify technology to drive digital customer engagement campaigns across channels.• Leading digital content assets initiatives for MyVeeva. Piloting the program for a small section of the field force. Working with Legal/Compliance/Training to develop a list of Do’s/Don’ts.MyVeeva is a simple, user-friendly app which provides an opportunity for HCPs and their office staff to connect with the Pharma community and build business connections much like LinkedIn in a compliant digital channel.” HCP can request safety/efficacy information from the Rep before prescribing the medicine. HCP can request Sample. Rep can invite HCP via RTE.

• Led a team of Veeva NITRO and QLIK resources in a successful roll out strategy, execution and implementation of QLIK Sales Operations Dashboard and Veeva NITRO Data Warehouse, a packaged commercial data warehouse solution that includes industry-specific data model and standard data connectors for life sciences companies. • Conducted multiple workshops with Sales Operations business users to captures Sales Data (Specialty Pharmacy Hub, Charge-back, 867, Symphony and ION,, etc.) for the design, delivery, and implementation of Veeva NITRO in a budget cost and time. • Led the requirement gathering exercise with Sales and Medical Science Liaison (MSL) executives to understand Sales HQ Brand reports and Medical Inquiry dashboards requirements. The KPI dashboard provided business users analytical insight using QLIK extensions and visualizations. • Working with digital agency and marketing leadership to ensure digital strategies accomplish marketing objectives. Ingested HCP registration, Web site click data and banner data into NITRO data warehouse. Provided KPI metrics to the field associates for Best Next Action and suggestions based on FIRST FILL Prescriptions. • Manage the day-to-day operations of all digital Data, Marketing and Digital Strategy, including stakeholder weekly report, project management oversight and other issues. • Working with Salesforce and Digital agency to implement customer 360 views channel and customer journey data from Salesforce Marketing cloud (SFMC) to Veeva NITRO Data warehouse and Veeva CRM Timeline. Apply Artificial Intelligent to push Next best action and suggestion to Veeva iREP for sales associates. • Responsible for the weekly Stakeholder status update – Project plan, resource allocation, project scheduling, risk assessment, project milestone and accomplishments.

• Direct report 7 including on-site an off-shore resources to partner with Sales, Marketing, Market Access, and Medical leadership as well as the Analytics and Regulatory teams along with the IT lead to identify and deliver enhancements and ongoing operational updates for the entire Veeva Commercial portfolio and end-to-end solution. • Communicate Veeva system enhancement/Analytics needs and ongoing operational updates to the third party Veeva Managed Services team drives items to completion and performs appropriate QC to verify results meet expectations. • Communicate Veeva system enhancement/Analytics needs and ongoing operational updates to the third party Veeva Managed Services team, drives items to completion, and performs appropriate QC to verify results meet expectations.

PATIENT HUB /CASE MANAGEMENT: The Hub’s responsibilities include assisting patients and working with prescribers to secure approvals for coverage through the patient’s insurance companies, providing information regarding assistance programs that might be available to them, arranging for or referring to nurse training and support. (a) Hub developed in in Salesforce Lightning. Integrated with HCP Portal and Case Management Portal. (b) Salesforce Shield Encryption secured Patient PHI data with Event monitoring strategy and Field level Audit trail(c) Electronic submission of Referral / Prior Authorization forms.(d) Case management, benefits investigation, prior authorization, Copay, nurse training program, Appeals, case closure.SALESFORCE EINSTEIN ANALYTICS: Salesforce Einstein chatbot is a Smart Assistance Service that is powered by predefined business rules, scripts and artificial intelligence through a conversational interface. Field associate can launch Chatbot from Case Tab and ask questions(a) Display daily Summary of their cases(b) List out all my cases by Pharmacy Benefit manager(c) Prescriber with most withdrawals

•MULTICHANNEL/OMNICHANNEL CUSTOMER ENGAGEMENT: Managed customer-centric engagement strategies that deliver customer experiences across multiple channels and customer touch points using Salesforce marketing cloud campaign and Veeva CRM Multichannel Engagement like CoBrowse, Approved Email, CLM, and Face-to-Face interactions. Develop user-friendly visualizations (i.e., dashboard) to enable the business to more rapidly identify actionable opportunities. Led Veeva configuration and Reports.•CAR-T BRAND ANALYTICS: Analyzed CAR T Financial, production, delivery, territory alignment data and developed dashboard in Qlik Sense to provide Kymriah Brand leadership team to view production and Sales Performance.(a) Financial Performance Summary (b) Total Demand of Patient Request Form (PRF) (C) Commercial Order Shipped (d) Trend by Site (e) Manufacturing Starts•VEEVA SALESFORCE: Establish Veeva objects Data Model for global Veeva CRM Org. Harmonize Veeva CRM fields for global multi-country org. Conduct requirement gathering sessions with Stakeholders. Visualize and aggregate Veeva CRM data in a way that will deliver the fastest, most effective planning and execution.• GLOBAL ANALYTICS: Assisted to implement Phase 1 of Global Commercial Reporting Dashboard that leverage Harmonized Veeva Salesforce CRM to deliver one view globally defined – Core KPIs for CEO to Reps in a user-friendly format providing actionable insight• DATA MANAGEMENT & ANALYTICS: Partner IT Stakeholder to implement Data Repository for Optimization, Integration, and decision Analytics application to consolidate data related to oncology products from internal sources (Veeva CRM, Net Sales & NPP Spend) and external sources (IMS, Symphony, DDD, Xponent, Specialty Pharmacy, etc). The data was utilized to enable reporting & advanced capabilities for Brand Analytics, Non-Personal Promotion (NPP-Website, paid social Media, eNews letter, Marketing Cloud) management indicators.

•VEEVA CRM: Collaborating with the Sales Operation & Business partners to understand their strategic drivers, key objectives, requirements and priorities to identify Veeva CRM enhancement initiatives for Hematology and Oncology (HEM/ONC) field associates.•PMO: Liaison to the HEM/ONC franchise to drive Strategic Planning & Decision Analysis business technology development, solution discovery, service management, risk management and relationship management. Report weekly Project Status, Budget, resource planning, Risk Assessment to Stakeholder. Conducted Alpha and Beta configuration review with Stakeholders•QA/COMPLIANCE: Work with Compliance & Validation team to define IQ/OQ/PQ/UAT processes and execute Computer System Validation steps prior to deploy solutions into production. •PATIENT PORTAL: Oversee implementation of General Inquiry data Integration effort between HEM/ONC Veeva CRM and Patient Support Portal (Salesforce.com)

1. VEEVA CRM PMO: Championed and collaborated with IT in reviewing, prioritizing and implementing Veeva SFA enhancements, including defining long-term/short-term road maps that support strategic initiatives, design and testing. Providing subject matter expertise on the Veeva iRep Salesforce.com implementation and CRM program/release management best practices that support ~1000 Sales Rep. 2. HELPDESK (ServiceNow ) - Oversee Help desk level 2 activities and ensure user inquiries are addressed in a timely manner with high quality, including defining and evaluating metrics, proactively soliciting user feedback, etc. Facilitate Level3 incidents escalation for 3rd party Vendor support. Provide weekly Executive Dashboard report on Open escalation Tickets /action items to leadership team.3. QA/QC: QC: Lead HP Quality Center (HPQC) application to Write, review and approve Standard Operating Procedures (SOPs), Quality Risk Assessments (QRAs), Quality Plans, and specifications. Conducted User Acceptance Test (UAT) with support from Field senior leadership. Report Defect/UAT exercise results to stakeholders.4. ETHICS & QUALITY COMPLIANCE: Member of compliance/Sales Operation cross-functional team .Led a team of developers to implement FDA Compliance ride activities and assisted reconciliation of Sunshine act reportable aggregate spend reports. Develop written internal standards and policies for Corporate Integrity Agreements (CIA) Compliance ride activities reporting solutions. Report Sales Rep Outlier to Ethics & compliance team. Conduct Quarterly and year-end Audit. 5. DATA MANAGEMENT & ANALYTICS: Analytics lead to implement ORION Application is a Comprehensive Brand analytics dashboard developed based on Sales data like DDD, Xponent, HCOS, APLD, Symphony, Call, Sample, Details etc. Dashboard provides Otsuka’s Brand performance, Market Access (Medicare, Medicaid, Commercial, and Cash share), Promo Activity, Customer Top 10 Gainer /Decliner.

This is a Veeva iRep implementation by integrating customer master, data warehousing, and partner integration supporting Oncology Specialty, Managed Market and MSL team, cost-efficient solution that will also deliver on the company’s functional demands.•This is a Veeva iRep implementation by integrating customer master, data warehousing ,partner integration supporting Oncology Specialty, Managed Market and MSL team, cost-efficient solution that will also deliver on the company’s functional demands.•Responsible for understanding the customer business requirements and processes and translating them into a successful application design and configuration.•Subject matter expert to implement a unique customer requirement "Patient Tracker" where Oncology 1st , 2nd and 3rd line of therapy captured and analyzed for better customer support.•Lead Veeva UAT exercise that involved participants from all sales teams.•Configured a unique Medical Inquiry Request Form (MIRF) using workflow process to create pipe delimited file for 3rd party vendor and assign MIRF to MSL team.•Provide guidance to implement MSL Account Plan, Product Strategy and Tactics . This functionality delivers a unique solution to customer request todisplay "% of tactics completion status" from the call recording screen.•Hand over project to Veeva Managed services after succussful completion of "Veeva Heath Check" exercise.

● Initiated comprehensive contracting and negotiation strategy regarding the operational services for the next generation Sales Force Automation solution, resulting in approximately $2M in operational savings per year.● Conducted requirement gathering workshop with Subject Matter Expert (SME) to capture business requirements to implement Veeva’s iRep/VInsight sales force solution for Laptop and iPad technologies that includes Close Loop Marketing requirements for Primary Care, Managed Market and Medical Science Liaison teams. ● Managed multiple vendors to integrate 3rd party applications with Veeva’s SFA application - Alignplus (Alignments), Intramed(Speaker Events), Appature (Campaign Management), AMS (Customer Master) ,Qpharma (Sample Accountability)● Lead eDetailing application design to deliver Ironwood clinical trials, Journal publications from call screen using iPad CLM multimedia presentations.● Lead design to create Customers within Veeva and validate with MDM solutions instantaneously to eliminate duplicate customer records.● Integrate Rx, sales, call activity data into Veeva’s Vinsight solution from Ironwood Commercial Data Platform(CDP). Utilize Veeva’s VInsight reporting module to deliver reports on current trend, competitors positions, Quarterly/yearly/Monthly/Weekly reports to Sales associates.● Configured Veeva applications as per requirements.

● Define a streamlined territory alignment process, based on essential architecture required, through the (a) Process and Rule Assessment System Assessment (c) Architecture and Recommendations.● Conducted meetings to gather requirements with the Abbott core team and franchise heads.Understand the Veeva-Viper SFA and suggested configuration guidelines for territory alignments.● Identify downstream systems. Assess top line alignment processing .Impact on Veeva-Viper SFA● Identify issues and opportunities for improvement across franchises.● Identify business rule categories to define the basis of alignments (e.g. Geography, Entities, Versions, Sales Force Parameters).● Delivered a PowerPoint presentation defining a future state architecture to enable a rule-driven alignment process identifying impacts to downstream systems. The document includes implementation timelines and scenarios for Abbott’s consideration (e.g. Full Territory Alignment Replacement, Phased Rollout Coordinated with ViPER-Veeva SFA).● Deliver Gap Analysis between Improved system and existing applications.

Directed the planning, development and deployment of Data Warehouse/Business Analytic initiatives for Field Force Territory Alignment System and SAS Analytics solution.• Successfully designed and implemented Complementary Channel Marketing (CCM) hub activities that include campaign, contact, target, activities, redemption, response, survey data to promote customer-focused, direct-to-physician marketing engine and contribute regional and brand plans by providing customer insights.• Analyzed, streamlined and simplified Data warehouse solution of Sales Force Territory Alignments using Lean Six Sigma methodologies. Reduced process time from 46 hours to 8 hours and resource cost by 80% to deliver maximum value.• Managed and implemented a Key Performance Indicator (KPI) tool, which helped to maximize the performance of Brand team. Implemented Marketing messages and Field Activated Mail(FAM) for Uroxatral and Actonel brand teams.• Managed offshore vendor resources and conducted Quality Gate Sessions(System Learning, Job Shadowing, Reverse Shadowing, Proficiency Assessment process).• Collaborated with IS Quality and Validation team to developed a set of testing methodologies based on SOP that includes Unit Test, Integration test, Performance test, Volume Test, UAT . • Certified Sarbanes-Oxley (SOX) compliance auditor to audit IT internal controls. Conducted design and operating effectiveness testing using SOX sampling and testing methodology to audit internal IT SOX controls and report the findings to Internal Control Governance..

Led the development and execution of multi- million dollar Siebel CRM SFA/FFA application• Technical lead of $75 million Siebel 7.5 Life Sciences implementation & support of Field Sales solutions (5,000 reps) through all phases of the software development lifecycle in compliance with regulatory (CFR 21 part 11) requirements.• Led a team of consultants to develop interfaces between Siebel FFA and Dendrite Sample Guardian and Sample Allocation. Identified Siebel application gap that return missing electronic signature records. This process ultimately required the vendor to correct its core application functionality.• Provided production support to the pilot user group of field sales associates-Sample Inventory & Reconciliation, Sample In and Out transfers, Sample order based on allocation window period.• Worked with sales associates, compliance and regulator team to resolve missing/damaged/un-accounted samples during inventory reconciliation.• Implemented Brand field reports by analyzing IMS Pharmaceuticals sales data National Audits (NSP,NPA) and sub national deliverables (DDD, Xponent). Provided sales insight to Brand team.

Led team of developers for Siebel CRM implementation and support of “Program Expense Tracking System (PETS), used to request payment for speaker events, dinner meetings, etc. for key customers acting on behalf of Pharmacia. Sales teams utilize MEdTrac to ensure compliance with Federal Physician Spending Regulations. System is designed to track the budget, program and expenses for corporate finance, region, and territory. This program was developed using Siebel 99 supporting ~500 sales Rep.Implemented Brand report for Celebrex using Siebel Actuate reporting Tool.·Portfolio slides performance measurement reporting.·Portfolio vs. competitor brand reporting.·Portfolio Monthly Net sales.

Architect and successfully implemented a Siebel e-energy application that creates customer renewal packets using Siebel Workflow. Used Siebel 1st logic tool to identify and eliminate duplicate customers.

Managed a team of developers that successfully implemented an interface by customizing Siebel Sales Enterprise and JD Edwards Suites application. Collaborated with business process owners to understand business requirements and map them to Siebel portfolios.·Created Quotes and Sales Order in Siebel Sales Enterprise.·Exported Sales Order and Line items into JD Edwards One World and JD Edwards World Suites.·Developed EIM Process to import Product, Accounts, and Price Lists from JD Edwards to Siebel ·Implemented Assignment Manager to Assigns Accounts into the Assignees.·Imported Product, Pricelist from JD Edwards to Siebel Sales Application.