Project: https://www.pacehospital.com/Job Responsibilities:SEO: Implementing best on-page and off page practices to improve the keyword ranking, monitoring the technical SEO elements (core vitals, responsiveness, crawling, indexing, https status code, page speed) for better crawl budgets, using tools like GTM to implement third party tags to the website, creating textual SEO content based on requirements.Web Analytics: Monitoring the important KPIs in Google Analytics & Search Console to understand the performance of pages to optimize it for better results, setting up the Goals to track the conversion on the specific pages, implementing the filter to restrict the traffic from specific IP address, creating custom events to track the interaction happening on the pages, preparing reports based on source, channel, behavior, demographic, geography and other events data to draw insights to understand the traffic journey.Paid Marketing: Using DSPs like Google Ads, Facebook, Instagram, LinkedIn to create paid campaigns, monitoring the campaign, optimizing the campaigns based on the KPIs for better conversion and ROI.YouTube SEO: Optimizing the YouTube Channel and content with respect to SEO guidelines for better reachability and engagement.Social Media Marketing: Creating Social media calendar based on the product and services which includes the type of post and post timing (brand post, informative post, USP post, short videos, and Info graphics), copywriting for the post, tracking the organic engagement of the post on specific social media platform analytical tools.Email Marketing: Creating and monitoring the Email campaigns for re-marketing using tools like MailChimp, SendInBlue.

Project: https://www.sensacore.comTECHNICAL SEO:Making Website/Web Pages better crawl-able & Index-able by botsMonitoring Crawl Budget, Monitoring Page Experience (Page speed, Core Vitals(LCP, FID, CLS), Mobile Usability(Responsiveness), HTTPS (SSL Certificate), Sitemap & Robot.Txt, Schema markup, canonical tags, OG Tags, HTTP status code, Redirects (301 & 302), broken links, internal linking (with proper anchor text mapping to relevant pages), Disavowing bad BacklinksWEB ANALYTICS* Analyzing website activity in terms of traffic/Users flow to the website, conversion tracking based on goals.* Analyzing daily traffic from different channels and sources.* Analyzing elements like bounce rate, sessions, Page per session, and avg. Session duration, setting up goals and tracking organic and paid conversion, Analyzing page views from specific landing web pages and landing pages.* Based on all analysis preparing comprehensive reports to optimize the pages.SEO (Search Engine Optimization)* Implementing on-page and best off-page practices to improve the keyword ranking and improving organic traffic.*Recommending the incorporation of landing pages with proper sales & marketing Funnel based on Audience behavior to capture user data and conversion.SOCIAL MEDIA MARKETING & OPTIMIZATION (Organic)* Creating Social Media Calendars on monthly basis based on Post Types, Post categories (Image, Info-graphic, Carousel, small videos), and Post Timing.* Copy-writing for the post (Image content) & Description* HashTag Research * Analyzing Specific Social Media platforms Analytic to understand the Post reach, engagement on it for better further optimization

Worked as a Digital Marketing Executive, responsible for product's ( propertyadviser.in ) branding, driving traffic, and its better performance in SERP. * worked on On-page strategy and implementation. ( Meta tags optimization, heading tag, internal linking, content optimization )* Off-page Activity to build quality backlinks to get referential signals from relevant websites to increase DA and keyword ranking as well as drive relevant traffic to the website.* Monitoring search console for better performance, checking and analyzing the errors to rectify them with help of the technical team.* Monitoring and analyzing Google Analytics to understand the traffic flow to websites, users' behavior through different channels & mediums, tracking conversion by setting specific Goals, based on analysis making comprehensive organic traffic reports for understanding the specific web page traffic for future optimization.* Quora Activity to get relevant traffic.* Social media optimization and its promotion on different platforms for driving traffic and branding.* Handling YouTube channels (optimizing content with respect to YouTube SEO guidelines). * Creating PPC campaigns and Monitoring on DSPs like AdWords, Facebook Ads, LinkedIn Ads. Preparing Campaign Report based on Campaign Goal (Lead, Conversion, Traffic), coordinating with the specific team on lead reviews to further reoptimizing the campaign.

Projects:1. https://www.handsetrecycle.com2. https://www.yasyas.com#Worked as an SEO analyst, responsible for Website Traffic and Branding, and have knowledge of Amazon SEO (A9 algorithm guideline).#Performed off-page submissions to build quality backlinks for SERP Ranking, keyword research ( primary keywords & secondary keywords, LSI, Long Tail, so that they can be rightfully placed in the important Meta tags and within the contents.#Prepared SEO Audit Report(for on-page optimization).Amazon SEO:Product Listings, on page optimization for the listings(Titles, Bullet Description, Description, Image, Backend seller central keywords), promotions for getting external traffic.

Project: https://www.marketintelreports.com