Digital Media Senior Associate
CurrentManage end-to-end optimization and performance of Google Ads accounts, ensuring campaigns meet client objectives and deliver measurable results.Plan and execute PPC strategies, leveraging automated bid strategies like Maximize Conversions to drive high-quality traffic and conversions.Troubleshoot campaign-related issues, including ad disapprovals, location targeting, and policy compliance, while maintaining clear and professional client communication.Provide tailored recommendations on ad copy, targeting, and landing page optimization to enhance campaign effectiveness and user experience.Analyze campaign performance using tools like Google Ads and Google Analytics, delivering actionable insights to improve ROI.Collaborate with internal teams to address client concerns and ensure smooth campaign delivery and issue resolution.Conduct training sessions and share best practices with colleagues to enhance overall team performance and knowledge.