MARKETING RESPONSIBILITES- Communicated with clients regularly to ensure marketing needs were being met, and would upsell when appropriate.- Designed marketing content (social media ads & posts, direct mail, email campaigns, blogs, website design) for clients. - Analyzed and reported on the results of various marketing (email campaigns, social media, SEO & PPC, competitive analysis, brand awareness).- Part of hiring team for talent recruitment.Used the following software/skills: Adobe Creative Suite, Google Suite (Docs, Sheets, Slides), MS Office, WordPress, Elementor, Canva Pro, Social Media (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok), Google Analytics, Salesforce, Pardot, MailChimp, Monday.com.

MARKETING RESPONSIBILITIES- Worked with internal and external teams (primarily advisors and accountants) to determine and support B2B and B2C marketing.- Developed, scheduled, and tracked various organic and paid B2C marketing campaigns (A/B testing, among others) to analyze success and room for improvement using CRMs.- Hired and trained talent to accomplish necessary tasks.OTHER RESPONSIBILITIES- Implemented a corporate shared network and cloud backup. - Created marketing collateral suite (corporate brochure, recruiting packet, event flyers, training manuals, etc.) for company and independent advisors’ individual brands.- Developed/maintained B2B and B2C websites, including registration forms, surveys, and password-protected client portals.Used the following software/skills: Adobe Creative Suite, MS Office, MS Teams, WordPress, Elementor, CRM (Salesforce, Infusionsoft), Constant Contact, MailChimp, marketing, budgeting and accounting.

DESIGN RESPONSIBILITIES- Analyzed recent sales data and popular trends, and selected items that have a high potential of sales.- Developed branding and annual themes for items sold, and expanded our sales reach significantly.- Designed logos/colors harmonious with products available.- Created promotional materials to spread the word within the school and community for available products.SALES RESPONSIBILITIES- Hired an all-volunteer sales staff to manage concurrent multiple sales locations.- Exceeded expected sales goals year over year, raising additional funds for the school.- Prepared for all sales, ensuring sufficient inventory, proper facilities, petty cash, credit card machines, etc.- Expanded sales significantly by embracing modern payment methods.Use the following software/skills: Illustrator, InDesign, Photoshop, Excel.

MARKETING RESPONSIBILITIES- Worked with a design firm to rebrand the company, and created new templates for dozens of corporate templates in Word, Excel, PowerPoint, InDesign, Acrobat.- Acted as the in-house subject matter expert when upgrading the corporate website from a basic HTML website to a dynamic CMS-run website.- Created an ebook (in .epub and .mobi) for promotional event.- Responsible for visual design requests for posters, publications, handouts, event programs, invitations and evites.CLIENT-SIDE RESPONSIBILITIES- Created custom graphics and charts for various economic reports for legal cases, publications, promotions, and Congressional requests.- Created or located appropriate stock imagery to correlate with written materials.- Provided tech support, tutorials (written and dynamic) and training classes for employees to use in-house Microsoft templates.Use the following software/skills: Photoshop, Illustrator, InDesign, Acrobat, LiveCycle Designer, Dreamweaver, Word, PowerPoint, Excel, HTML, CMS (Point & Clique), Captivate.

DIRECTOR RESPONSIBILITIES- Determined new B2C messaging for television advertising, social media, and newspaper media- Hired talent to accomplish necessary tasks on a tight deadline.- Considered media buys based on demographic research.- Coordinated with vendors for product/services quotes & proofs.BRANDING/ADVERTISING RESPONSIBILITIES- Created a new suite of marketing collateral including a website, pamphlets, direct mailers, television commercial scripts, business cards, etc., to clearly explain our complicated products.- Wrote original content for website, social media, advertorials.- Developed necessary website upgrades and updates as needed.Used the following software/skills: InDesign, Illustrator, Photoshop, WordPress, writing (for television commercials and scripts, advertorial content, social media blog content), Google: Docs, Sheets, Slides.

CANDIDATE RESPONSIBILITIES- Met with individuals, groups and organizations all over Douglas County, Teller County, and at the state level to determine the most pressing needs and the most viable solutions.- Spoke publicly, researched topics thoroughly, and answered requests for surveys and interviews.- Despite losing the seat, wrote a bill (CO HB19-1298), found sponsors, negotiated with stakeholders, worked with the media and social media influencers to get attention and support for the bill, testified on its behalf, and had it signed into law during the 2019 Session.BRANDING/PROMOTIONAL RESPONSIBILITIES- Developed my own branding, signage, marketing techniques, mailers, etc, which resulted in significant gains in a heavily gerrymandered district. (50+% increase over 2014 election)- Promoted my issues via social media, mailers, in-person meetings, and in public signage.Used the following software/skills: InDesign, Illustrator, Photoshop, WordPress, Social Media, SEO, Premiere, Word, Excel, public speaking, writing (correspondence, technical writing, fundraising, and explaining complex issues in a digestible manner).

LONG RANGE PLANNING, INTERNATIONAL BOARD OF TRUSTEES (03/2011 - 08/2017)- Developed and marketed JDI’s new branding across print, web, social media, promotional handouts, business cards, etc. with a purpose of reaching a new generation of girls.- Conducted focus groups of various players to ensure accurate and inspiring messaging.- Spearheaded a branding/promotional fundraiser, including writing a proposal with detailed cost analysis, ROI, branding opportunities, artwork design, planned execution, and the appropriate marketing plan. Results: The fundraiser net more profit than all other fundraisers combined for the previous year.- Developed an ebook of the ritual in both English and Portuguese, and distributed via Amazon and Nook bookstores.- Created a yearbook of Colorado’s events that served as both a promotional piece, as well as a fundraiser for the organization.WEBMASTER, Virginia Website (www.jdiva.org) (07/2003 - 09/2012)- Responsible for all code, content, images, design and maintenance of website, and supporting social media which is accessed over 1,000 times per month.- Official Website Photographer of all statewide events, including meetings and special occasions, 2003–2011.- Did a complete overhaul of Virginia’s website in 2011 as a sample of what was possible with new branding, blending it with new technologies.- Current website uses WordPress CMS (and a team of contributors), as well as social media to reach our target audience.- Provided training to additional website contributors on how to use CMS, best practices, etc.- Previous version of the website used custom/hand-coded HTML, CSS, Flash, JavaScript, and PHP.Used the following software/skills: Photoshop, Illustrator, InDesign, wireframing, Dreamweaver, Word, Excel, proposal writing, Flash, CMS (WordPress), HTML5, CSS, JavaScript, PHP, Acrobat, PowerPoint.

PRINT ADVERTISING- Created B2C ads for newspapers, magazines, billboards using dynamic data.- Developed new efficient process for ad creation for multiple vendors.WEBSITE/CRMCreated graphics for television commercials, website, company blog, social media outlets, CRM (ConstantContact) campaigns, display ads.Used the following software/skills: Photoshop, Illustrator, InDesign, CMS (Drupal), CRM (Salesforce, Constant Contact) Eloqua, Axure, Word, Excel, PowerPoint, Acrobat.

DESKTOP PUBLISHING- Composed Commission publications for distribution via print or electronic distribution to Congress, the President, USTR, etc.- Responsible for visual design requests for posters, publications, special covers, invitations, event programs, business cards.- Worked with the Commission’s in-house print shop and outside printing companies to ensure a quality product, including proof reviews and press inspections.GRAPHIC AND WEBSITE DESIGN- Developed dynamic fillable templates for all departments’ needs.- Took customers’ abstract ideas and presented them in a visual manner for use in presentations.- Created/located appropriate imagery for written materials.- Assisted in redesign, maintenance of USITC website, intranet.Used the following software/skills: Photoshop, Illustrator, InDesign, Acrobat, LiveCycle Designer, Dreamweaver, Contribute, SmartDraw 2009, Word, WordPerfect, Excel, PowerPoint, HTML, CMS (Teamsite).

GRAPHIC ARTIST- Designed graphics and layouts for handouts, marketing materials, proposals, press releases, and invitations.MARKETING COORDINATOR- Developed and executed company’s successful conference booth set-up, layout, handouts, and “exhibit booth lure” to attract customers and make contacts.Used the following software/skills: Photoshop, Illustrator, InDesign, Flash, Dreamweaver, PowerPoint, HTML, CMS (Mambo, Sharepoint).

U.S. ARMY ORDNANCE CORPS TRAINING- Graphics Director for 47 seat-hours of course based training (CBT).- Used 3D environments to make realistic and engaging interfaces and interactivities.FT. SILL FIELD ARTILLERY SCHOOL- Worked closely with ISDs, client feedback to develop instructionally-sound graphics for interactive courseware used to train military students.Used the following software/skills: Flash, 3D Studio Max, Photoshop, ActionScript, Project.

COURSE-BASED TRAINING & PRINT MANUALS- Graphics Director for all necessary animations and graphic content.- Created supporting multimedia pieces for use in training exercises.- Created graphics for aesthetic look and feel and to keep branding.- Desktop Publishing Lead for all accompanying manuals, including graphic themes, color schemes, and layout templates.- Edited copy for print including streamlining course flow.MISCELLANEOUS- Developed numerous marketing pieces for IDSI corporate branding, including posters, exhibits, corporate capabilities, pamphlets, and handouts.- Created countless custom graphics for RFPs, DoD Bake-offs, and other proposals.- Technical Editor for conversion of CBRNE (Chemical, Biological, Radiological/Nuclear, and High-Yield Explosives) Web-based training to paper-based and 508-compliant training manual.- Performed Quality Assurance for all projects.Used the following software/skills: Flash, Photoshop, Illustrator, ActionScript, PowerPoint, Publisher, Acrobat, Word, Excel.