Kamal Aliyev Email and Phone Number

Adjunct Lecturer of the Marketing Management course for the BBA programs.

- Developed and managed the execution of integrated marketing stunts (image, entertainment and loyalty campaigns, diversified sales promotions which increased online ticket sales by 47% in 2018 and 30% in 2017 vs. previous year;- Managed the planning and execution of event’s iconic look & feel, created strong and aggressive brand presence both on offline and online communication channels, on and off-track zones;- Created “Street F1ghters” concept as the selling label of Azerbaijan Grand… Show more - Developed and managed the execution of integrated marketing stunts (image, entertainment and loyalty campaigns, diversified sales promotions which increased online ticket sales by 47% in 2018 and 30% in 2017 vs. previous year;- Managed the planning and execution of event’s iconic look & feel, created strong and aggressive brand presence both on offline and online communication channels, on and off-track zones;- Created “Street F1ghters” concept as the selling label of Azerbaijan Grand Prix. Show less

- Leading and execution of brand communication strategy, developing and executing associated plans, campaigns and activities;- Supervising the development of a creative brief to define diretions for the Advertising Agencies and right coordination of the work in frames of a certain project;- Maintaining and increasing brand's positive image, strengthening its position on the market;- Coaching;

- Leading cross-functional launch of the lines-of-business and partnerships together with Product Development, Analytics, VAS, Roaming, Mobile Financial Services, Sales units;- Creating a detailed work/project plan to identify and sequence the activities needed to successfully implement the project;- Taking the lead to identify and manage partnerships that can raise brand recognition, expand customer reach, increase market share and maximize profitability; -Determining the resources… Show more - Leading cross-functional launch of the lines-of-business and partnerships together with Product Development, Analytics, VAS, Roaming, Mobile Financial Services, Sales units;- Creating a detailed work/project plan to identify and sequence the activities needed to successfully implement the project;- Taking the lead to identify and manage partnerships that can raise brand recognition, expand customer reach, increase market share and maximize profitability; -Determining the resources (time, money, etc.) required to complete the project; determining the objectives and measures upon which the project is evaluated upon completion;-Tracking metrics to evaluate the effectiveness of communications activities; Show less

- Leading execution of brand communication strategy, developing and executing associated plans, campaigns and activities;- Developing a creative brief to define directions for the Advertising Agencies in frames of a certain project;- Day-to-day liaison with suppliers/vendors to maximize outcomes;- Maintaining and increasing brand’s positive image, strengthening its position on the market.

Management Trainee (MT) : Global graduate development program outlining rotations in key sub-departments of main function (Trade Marketing, Brand Marketing, Strategy, Planning & Insights)Brand Marketing MT - Implementation of key assignments covering creative and analytical tasks of brand management- Developing and implementing the strategic brand plans in order to ensure that brand objectives are achieved as planned- Recommending and managing all brand activities to ensure… Show more Management Trainee (MT) : Global graduate development program outlining rotations in key sub-departments of main function (Trade Marketing, Brand Marketing, Strategy, Planning & Insights)Brand Marketing MT - Implementation of key assignments covering creative and analytical tasks of brand management- Developing and implementing the strategic brand plans in order to ensure that brand objectives are achieved as planned- Recommending and managing all brand activities to ensure fit with the brand strategy and corporate guidelines- Briefing relevant agencies for all brand activities, reassuring their commitment for competitive proposals, high quality materials and OTIF delivery- Managing external agencies to ensure all brand activities are in line with the requirements of the brief- Managing the respective allocated budget- Ensuring workflow is being done according to company’s processes and procedures- Analyzing consumer needs, market that leads to the development of new product initiatives, drive innovation projects based on consumer insights- Building organization via personal development and strengthening one team spiritTrade Marketing MT - Working closely with Area managers, Head of Trade, Business Development- Applying BAT Trade Marketing & Distribution best practices.- Working as an Area manager for a definite period of time: managing people, evaluating set tasks of the field forces’, establishing close & professional relationship with key stakeholders- Resource implementation and supervision in terms of area management Show less

- Develop Contract Management Process:- Update SOV tracker file on regular basis- Ensure monthly rental budget tracker is updated as per latest ARFs/PRs/POs- Assist Business Development Executive in development of the Cycle Instruction Plan, ARFs, PRs and subsequent Trade activity evaluation- Collect & analyze data on market dynamics, on regular basis & provide regular update to Marketing community & input to Cycle planning process- Work closely with Trade Marketing Field… Show more - Develop Contract Management Process:- Update SOV tracker file on regular basis- Ensure monthly rental budget tracker is updated as per latest ARFs/PRs/POs- Assist Business Development Executive in development of the Cycle Instruction Plan, ARFs, PRs and subsequent Trade activity evaluation- Collect & analyze data on market dynamics, on regular basis & provide regular update to Marketing community & input to Cycle planning process- Work closely with Trade Marketing Field Force & Marketing Finance teams to ensure accuracy of the information- Develop/design & follow up/update of any Ad Hoc report Show less