• Meet with client to align on overall strategy, current work and detailed insights that can help to achieve marketing success. • Collaborate with brand management, external partners and creative teams to surface campaign insights and support overarching business goals. • Work cross-functionally to create paid ads & influencer activations that collaborates with email, PR ecom, and other advertising campaigns. • Develop and grow media buying skills to direct media planning/buying team ensuring most effective use of client’s budget to achieve marketing objectives. • Producing regular and ad hoc reports and documentation for clients as requested. • Suggest and propose new content directions to increase and further brand engagement on chosen channels.• Identify and adapt to new social media channels and technologies, in line with industry trends