19+ yrs of Advertising,Marketing and Production experience in Media and Entertainment Industry.Educational specialisation with Under graduation in Visual Communication and Post graduation in Psychology.In my Hybrid Experience,started as a Programming professional with Television and continued the same with Radio industry for few years.And had a career shift in a situation,where I got in to Sales and Marketing of Television industry.Finally after several years of experience,better understanding of the product helped me succeed my career shift to Business Development into the Marketing industry.Content is King !Communication is all that Matters !Right choice of Medium at the Right Timeline !Human emotions and understandings across the globe are the same, it’s just that each Geography need it’s own Customisation and Challenges needs to be Addressed.Educating and Updating and Learning New Skills is all I do to Succeed.