Hi, I am Kamal Luthra and I am a creative person at heart and the mere excitement of bringing in a change and doing something new, get’s me going. I have always believed in a famous saying “Life is not a matter of chance...it is a matter of choice” hence, I picked up Brand and Marketing as my career stream which drives me to work and makes me think and do things creatively every single day.• A result oriented professional with rich experience in operations entailing Process Management, Brand & Corporate Communications and Customer Relationship Management.• Expertise in formulating & implementing Marketing strategies including ATL, BTL, on-line marketing concepts as a part of brand building & market development.• Distinguished for identifying brand growth opportunities & exploring changes in existing strategies with the changing environment.• Experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms.• Preparing Campaign briefs, handpicking Media Options & devising Creative Strategy to implement.• Demonstrated abilities in working independently and as part of a team to meet business deadlines.• An effective communicator & team leader with strong analytical, problem solving & organizational abilities. Possesses a flexible & detail oriented attitude.Specialties: Strategic Planning | Brand Management | Marketing Initiatives | Media PlanningCorporate Communication | Key Account Management | Resource Management | Integrated Marketing | market Research | Leadership | Product Management