• I developed and scaled industry solutions key and collaborated with Salesforce sales, advisory, alliance, and partner teams to address the most pressing issues for Retailers and Consumer Good companies. • Led global cross-functional relationships and collaborated with key stakeholders to ensure alignment of efforts, maximize results, and deliver exceptional customer experiences. My leadership skills enabled me to drive successful business outcomes across different teams and geographies.• Drove business growth through innovative content and experience marketing strategies. My focus is on building and augmenting brand awareness, generating demand, and increasing sales pipeline to deliver tangible results for the industry group• Pioneered innovative organic and paid social media programs for Retail and Consumer Goods, working closely with key leaders to prioritize compelling content designed to elevate visibility and drive engagement and opportunities. The targeted and impactful social media campaigns delivered exceptional results, driving remarkable revenue growth and customer engagement.

• As a global evangelist, envisioned and crafted Salesforce's first-ever Grocery and FMCG Strategy and offering. Conducted training sessions for Account teams, led strategy sessions with clients worldwide, and facilitated executive grocery roundtables at major conferences• Developed highly effective industry solutions for digital marketing, messaging at scale, and future of workforce, driving significant business impact for clients across the globe.• Empowered field teams worldwide by developing a comprehensive solution toolkit, complete with assets for each stage. Aligned with key strategic accounts and industry GM to drive Annual Contract Value (ACV) growth, developing retail imperatives, solutions, and plays that closely aligned with key industry priorities.• Spearheaded approaches to maximize field productivity by scaling expert points of view (POVs), delivering high-quality training sessions, and providing actionable insights.• Facilitated access to the right insights and assets in the sales journey for Account teams, utilizing global channels, hubs, and collaboration tools to achieve unparalleled success in driving business growth and customer success.

• Reinvented the loyalty industry by spearheading the development of a Loyalty Strategy and Solution that paved the way for Salesforce Loyalty Management. Collaborated with Salesforce Innovation team to incubate future loyalty concepts, and piloted new solutions alongside the innovation team.• Distinguished as a global loyalty Subject Matter Expert (SME), white-boarding solutions in customer meetings and presenting at industry events worldwide. Consistently delivered innovative loyalty solutions that exceed customer expectations.• Led the Retail Industry Solutions advisory for US East and Central region, and Canada, delivering multiple high-impact points of view (POV), solutions, and plays for Retail and Consumer Goods industries.

• As an expert industry strategist, I was part of a global team that provided thought leadership and digital transformation roadmaps to global retail and consumer goods companies. Our team enabled Salesforce customers to push the boundaries of innovation by harnessing the power of digital technologies.• Advised C-level leaders worldwide through high-touch and collaborative consulting, developing vision and strategy supported by a comprehensive rollout plan and business value assessment.

I developed digital, analytics and AI solutions and strategies which drove results through optimization of channels, experience, platforms, and analytics. The engagements included digital transformation, AI and analytics, customer experience/ journey mapping, customer segmentation and acquisition/retention/cross-sell/loyalty initiatives. I also managed consulting and analytics teams staffed on projects for big data, customer analytics, predictive modeling, digital marketing, and performance measurement.Key Accomplishments-1) I created a unique approach for data partnership between affiliated businesses eg airlines and hotel groups to gain deeper insights into their common customers and enhance personalization and experience resulting in higher share of wallet and margins2) To solve a unique challenge for a major US automotive client, I invenbted a patented platform which utilized artificial intelligence, predictive models and omnichannel engagement with customers. The smart platform learnt with each cycle to make next interaction more focused and successful. The AI platform continues to deliver unprecedented success for clients and is delivering significant results never before seen in the industry.Key Clients:2 of the top 10 US luxury retailersTop US e-retailerTop US marketplaceTop 5 Asian digital marketplace3 of the top 5 US Airlines2 of the top 5 US hotel chains

I developed omnichannel solutions and strategies which drive results through optimized channels, experience, platforms, and analytics. The engagements included digital transformation, customer experience/ journey mapping, customer segmentation and acquisition/retention/cross-sell/loyalty initiatives. I also managed consulting and analytics teams staffed on projects for big data, customer analytics, digital marketing, and performance measurement.Key Accomplishments-1) I created an omnichannel ecosystem for a top 5 US department store. The focus was closed loop strategies for programmatic, digital, display, native, mobile, location, online audio and video campaigns, as well as measurement and attribution platforms. In 18 months the ecosystem grew from 4 to 75+ partners.2) co-created productized solutions in the area of loyalty, 2nd party data marketplaces, big data and brought them to market. Supporting sales teams as an SME in pursuits, and leading consulting and delivery teams as QA and overall project leadKey Clients:Top 5 US retailerTop 5 US luxury retailer2 of the top 5 US Airlines2 of the top 5 US hotel groupsTop 5 Automotive ManufacturerTop 10 Auto aftermarket services retailerTop 5 US tech manufacturerTop 5 global social media platform Top 5 global online payments platform

I brought retail digital marketing approaches to automotive segment. I managed a team & portfolio of automotive data and marketing solutions serving portals, manufacturers, lenders, rentals, auctions, insurance and retail. The portfolio represented 65% of the business unit revenue. My team launched multiple new solutions, extensions and enhancements which were instrumental in delivering double digit annual growth to the business unit.Key Clients- GM, Mazda, BMW, Honda, Ferrari, Penske, KBBSample Initiatives; - Digital Effectiveness, Conversion Optimization, Marketing Analytics and Digital Analytics- Strategy Roadmap - digital, mobile, loyalty - Automated modeling and profiling solutions- Event and Trigger based marketing- Customer Insight Center (1st party/ 3rd party/ structured/ unstructured data exploratory analytics)

I developed strategy and solutions for Digital Effectiveness. This included aligning and marketing internal capabilities of email marketing, consumer data, predictive models, and digital data, plus creating multiple partnerships (e.g. Adobe (Omniture), Webtrends, Sitetuners) for joint propositions and marketing intitiativesOne quick turnaround but strategically critical project was automating analytic tools. Automation decreased model creation time by over 90% enabled frequent model refreshes and improved marketing performance of our clients.Key Clients- Amazon (Audible), Williams-Sonoma, Burberry, Freecreditscore.com, AutoCheck.com, Google, Yahoo, MSN, USAA, State Farm

I served as the global leader for Nielsen Answers Access Platform. The platform delivered digital, retail, media data and analytics to users in 30+ countries in 13 languages and supported $1.5B of revenue. I led the development of a global strategy to evolve the portal into a collaborative, social hub with personalized user experience. Key Clients- Coca Cola, Fox Networks, McDonalds, Unilever, Colgate-Palmolive, Church & Dwight, Target, Walmart.

As global Go To Market & commercialization lead for Nielsen Answers Platform, I created and implemented global and regional commercialization strategy. This included complete marketing collateral, digital assets, Creation of global and regional solution packages, and pricing. On the process side we noticed revenue impact of a slow centralized quoting process which I revamped as an automated and decentralized process to reduce quote time from 3 weeks to 24 hours as step 1, and then down to 1 hour as the final step. I received formal leadership recognition and awards for this initiative.

I moved from a consulting role to a marketing role and owned the global positioning for 3 of the 6 key solutions offered in the Nielsen Answers BI platform. I partnered with external agencies and Product leaders to launch new products, extensions and versions. This included training global sales and consulting teams, as well as developing joint programs with partners.

As part of internal consulting team I led numerous internal and client facing projects. Key ones included- Pilot of the new Business Intelligence Platform with a top 5 global CPG company- Launch first 5 global clients on the new Business Intelligence solutions. - Streamlined production of 11K marketing intelligence databases w/ tens-of-trillions of data records- Modernized technology and tools utilized at thousands of stores to acquire survey/sample retail data