I’m leading the insourced Biddable Media Team that takes full strategic and operational accountability of all biddable digital media disciplines from brand to performance.

KPIs and business result-related responsibilities:
- ownership of PPC and programmatic display media channels
- ownership of the digital performance media budget (yearly 900k+ EUR)
- paid media KPI setting based on sales targets
- quarterly defining most important paid media building blocks that enable KPI delivery
- working with my team to deliver building blocks
- budget planning based on sales targets, paid media KPI-s and commercial roadmap
- leading the creation of paid media measurement plans and implementation workflow together with web development and analytics teams

Campaign performance-related responsibilities:
- supporting team members on brand and performance campaign planning
- ensuring brand and performance campaign synergy, breaking down silos
- using Google Ads, Meta for Business, Adform DSP & adserver, Adobe Analytics, Adobe Audience Manager (DMP), Doubleverify, Google Data Studio and Supermetrics for Google Sheets on day to day basis to monitor campaign performance and ensure best practices are applied
- stakeholder management including Digital Funnel Team, Brand Media Team, business segment teams, media agency and Group Performance Marketing Community
- creating and refining processes for my team (eg. campaign tagging, campaign evaluation, storytelling with data)
- supporting the UPC/Vodafone rebranding campaign

People management-related responsibilities:
- managing 7 direct reports: regular 1on1-s, coaching and feedback deep dive sessions, team meetings, working on team culture
- yearly goal setting for my direct reports with quarterly review and feedback
- continuously fine tuning team structure and tasks based on company needs and my direct reports strenghts and interests
- hiring, onboarding and mentoring new team members

Reprise Digital is a full-service performance marketing agency backed by the global pedigree of IPG Mediabrands and operate in 71 offices in over 40 countries with 2,300 team members.

Main responsibilities:
- improving digital revenue
- increasing the quality of digital service provided to clients
- launching new revenue line: Search Engine Optimization (SEO)
- supporting our partner agencies (UM, Initiative) to give better and sell more services to their clients
- supporting Mediabrands to win new clients
- building and maintaining good relations with the key persons on the client’s side
- building and managing productive relationship between Reprise and its partners
- controlling the quality of the team’s work
- training and educating team members, media planners and our clients on PPC and SEO
- managing 7 direct reports: regular 1on1-s and team meetings, working on team culture

Other:
- planning branding and performance campaigns for key clients
- managing Google Ads, Facebook Ads, Youtube and Instagram campaigns
- managing SEO projects for clients like Disney, Volkswagen, Škoda (conducting SEO audits, SEO KW research and on-page optimization)
- reporting to clients and the company managing director

Key Clients: Webshop Experts, Shoprenter, Robotguru, Bélyegző Expressz, Sasszemklinika, Focus Medical, Hotel Xavin****.