Katarzyna Maria Marek Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

DIGITAL/DPC:- key contact person and coordinator of collaboration with digital agency, digital teams in Europe, DPC team within EE- owner and initiator of processes, unified ways of working or procedures and tools within Omnichannel department, aiming at the improvement of adidas position in digital within activated channels and accounts, e.g.: perfect digital lunch, digital reporting & post analysis- owner and executor of European and Global strategies and procedures within the omnichannel digital area in EE- present for the business meetings with identified digital winning accounts and contribute to driving account digital strategy- consultant for the DTC channel in terms of a membership program

Warszawa, Woj. Mazowieckie, Polska

- online product portfolio management in cooperation with all Samsung 3rd party agencies- drive improved quality traffic through owned and paid campaigns to increase conversion to sales- aligning with Sales, Marketing and Media teams to deliver the most effective communication for e-commerce activities and marketing promotions- working on performance analytics to understand current traffic and conversion funnel performance and analyze data to learn how users interact with e-commerce platform on Samsung.com- delivering the best user experiences in the most technically efficient manner- working at a regional level and effectively communicate with global and local, internal and external stakeholders- reporting on a regular basis to Head of Marketing, Product Management and other stakeholders- managing & Administrating digital and media budgets, estimate monthly costs and reconcile discrepancies (SAP)

Warszawa, Woj. Mazowieckie, Polska

Digital communication campaigns for the dedicated business unit (Home appliances category)- designing the perfect path to purchase- creating digital content with determining the direction of communication in each channel- managing current websites (global/local productions): content improvements, conversion optimization- creating reports and analysis- driving and monitoring search campaigns- supporting marketing/sales/product teams with digital expertise

Warszawa, Woj. Mazowieckie, Polska

Working closely with local and global teams in order to develop and successfully grow email marketing channel.Scope of work:- planning and executing email communications- developing email marketing programs to increase customer engagement and loyalty- benchmarking overall email performance and providing ongoing analytics and reporting to drive continuous improvement- production budget management- developing and implementing database lead acquisition campaigns (Facebook lead ads, display campaigns)

Warsaw, Masovian District, Polska

Co-planning and delivering CRM campaigns to encourage customer retention and customer loyalty

Warszawa, Woj. Mazowieckie, Polska

Brands' web pages management and social media activation for all CPD brands: maybelline.pl, lorealparis.pl, garnier.pl - online media campaign projects: planning and executing display campaigns in cooperation with external agencies and international marketing teams- supporting digital manager and marketing teams in all online activities- cooperating with local and international advertising agencies, media houses, 3rd party contractors

Master'S Degree, E-Business, Interactive Marketing

Bachelor'S Degree, Branding & Marketing

International Business

Bachelor Of Arts (B.A.), Graphic Design

Diploma in Polish, programme in the field of Graphics with major in Two-dimensional Graphic design