Responsible for driving the growth and development of MoneyX, a one-stop personal financial management app offering tailored guidance through AI and Machine Learning for managing finances, tracking spending, and exploring financial products.

Responsible for leading end-to-end product vision by aligning strategies and roadmaps with overarching business goals. I steer cross-functional collaboration, liaising with departments including design, engineering, marketing, and external partners to ensure product feasibility and timely launches. By diligently analysing consumer trends, I execute A/B testing and leverage data analytics to refine products and optimise UX, ultimately driving value for the business and the users-------------------------------------------------------------------------------------------CARSOME is Southeast Asia’s largest integrated car e-commerce platform. With a presence across Malaysia, Indonesia, Thailand, Philipines and Singapore, we aim to digitalize the region’s used car industry by reshaping and elevating the car buying and selling experience with end-to-end solutions for consumers and used car dealers.

My responsibilities and accomplishments were collaborating closely with clients to understand their advertising needs to devise and deliver tailored marketing solutions. I shaped innovative campaigns by harmonising the client’s vision and data-centric strategies. Enhanced budget effectiveness, refined communication methods and streamlined procedures, ensuring seamless campaign roll-out across various media channels with cross-functional teams.---------------------------------------------------------------------------------------OMNiA is an omnichannel solution provider that offers creative services and integrated marketing solutions across all Media Prima platforms, Malaysia's largest and leading integrated media company.

I led customer engagement to promptly address concerns by delivering tailored solutions. I consolidated monthly performance, overseeing daily inventory and sales report finalisation. I directed teams for streamlined operational execution and ensured adherence to protocols. I optimised new hire integration using comprehensive training checklists and materials. In addition, I managed financial processes, including cash reconciliation and minor disbursement administration.

As the Marketing Lead, I steered the complete product lifecycle by establishing pivotal supplier partnerships, defining business requirements for e-commerce product strategy and refining pricing for alignment with dynamic market trends.

I built robust client and partner relationships and ensured timely campaign updates. I streamlined creative production processes by adhering to strict project milestones and cost containment.Clients: Ministry of Sports and Youth, Classtreet and Careems Jewellers