I look after Data & analytics projects, Data Infrastructure, Insights, Technology Projects & analytics.Key Achievements: - Collaborated with bureau to enrich lead data- Created an entirely seperately work-flow to route, enriched/high-income leads into dedicated campaign - Built option to customer to schedule the call on the website, basis which call center can call back the customer - Setup the cloud based Data-warehouse for the new CRM (Dynamics 365)- Created reports for Department-wise KPIs basis new CRM- Collaborated with performance marketing Team to set up the process of feedback on campaign performance to google. This helped turn the ROAS positive for the online business- Negotiated & scrubbed entire data from campaign Tool (Adobe CMT) for data enrichment- Collaborations with vendors for POC of multiple AI/ML solutions- Finally, Getting things Done!