Global Marketing Strategy: Develop and implement tailored marketing strategies for international markets. Campaign Planning & Execution: Lead the planning, development, and execution of multi-channel marketing campaigns to drive business growth. Strategize and execute organic and paid media campaigns across platforms such as Google, YouTube, Facebook, LinkedIn, Instagram, and Twitter for optimal reach and engagement.Email Marketing: Plan and execute email marketing campaigns using automation tools like Salesforce Pardot and Zoho CRM Plus.Website Optimization for Marketing: Work closely with web development and design teams to analyze and improve website performance, ensuring optimal results for marketing campaigns.Sales Research & Strategy: Conduct in-depth research to identify new opportunities and strategies for boosting sales of the company’s products and services.Campaign Monitoring & Optimization: Track campaign performance, analyze key metrics, and make data-driven adjustments to optimize for desired outcomes.Event Sponsorship: Propose and manage sponsorships for regional and global technology events, focusing on brand awareness and lead generation.Vendor Management: Oversee the procurement process for marketing vendors, including vendor selection, onboarding, payment, and contract renewals.Campaign Reporting: Organize and present campaign performance reports on a daily, weekly, and monthly basis to track progress and outcomes.

• Conduct market research and competitive analysis through various tools for Media Planning.• Plan & execute paid media campaigns on platform like Google, YouTube, Facebook, LinkedIn & Twitter for Healthcare industry.• Plan & execute E-mail Marketing & SMS marketing campaigns.• Coordinate with the web development team or client and analyze site code to provide recommendations for better results on paid campaigns.• Research for generating and increasing Online Sales.• Monitoring campaign result, analyze key metrics and optimize campaigns as per the campaign objective.• Attend client meeting for new business acquisition and campaign review meeting with existing clients.• Organize campaign report for the client on daily, weekly and monthly basis.

• Research and competitive analysis through various tools for Media Planning.• Plan & execute paid media campaigns on platform like Google, YouTube, Facebook, LinkedIn, Instagram & Twitter.• Coordinate with the web development team or client and analyze site code to provide recommendations for better results on paid campaigns.• Research for generating and increasing Online Sales.• Monitoring campaign result, analyze key metrics and optimize campaigns as per the campaign objective.• Attend client meeting for new business acquisition and campaign review meeting with existing clients.• Organize campaign report for the client on daily, weekly and monthly basis.

• Research for generating and increasing Online Sales.• Conducting keyword research and competitive analysis through various tools to ensure best SEO practives.• Writing and Auditing title tags and Meta data on a regular basis for search engine optimization compliance.• Organizing content from content team and create web pages.• Coordinate with the development team to analyze site code and provide recommendations based on SEO practices.• Conduct keyword analysis for Paid Search Marketing and manage PPC campaigns.• Generating back links to the website through various linking strategies.• Incorporating Social Media Optimization to augment the traditional SEO activities.• Monitoring paid search campaign result, analyze key metrics and optimize organic traffic to the websites.• Reporting to the project head on weekly and monthly basis.

• Conducting keyword research and competitive analysis through various tools.• Writing and Auditing title tags and Meta data on a regular basis for search engine optimization compliance.• Organizing content from content team and create web pages.• Coordinate with the development team to analyze site code and provide recommendations based on SEO best practices.• Incorporating Social Media Optimization to augment the traditional SEO activities.• Generating back links to the website through various linking strategies.• Monitoring campaign result, analyze key metrics and optimize organic traffic to the websites.• Reporting to the project head on daily, weekly and monthly basis.

• Preparing Power Point Presentation on Website Architecture Recommendation for clients.• Conducting keyword research and competitive analysis through various tools.• Incorporating social media optimization to augment the traditional SEO activities.• Generating back links to the website through various linking strategies.• Reporting to the project head on daily, weekly and monthly basis.

• Off-page optimization for client’s websites.• Managing Human powered link popularity campaign such as One Way Linking (Directory Submissions), Two Way Linking (Reciprocal Linking) & Three Way Link Building Campaigns.• Forum Submissions & Article Submissions.• Reporting to the team leader & project head on daily and monthly basis.