Social Media Manager
Washington, District Of Columbia, United States
Managed and oversaw the National Geographic brand Facebook, LinkedIn, Reddit, WhatsApp, and Pinterest accounts including strategy, posting, and copywriting. Launched two original LinkedIn newsletters in July 2023 garnering a combined 1.3M followers across both newsletters. Wrote and produced content for both newsletter, driving users to subscribe to National Geographic. Launched National Geographic's first WhatsApp channel in December 2023, growing the account to 4.5M followers in 5 months. Spearheaded engagement strategy for consistent growth and audience interaction through polls and emoji reactions.Lead audience strategy for National Geographic's ecommerce program, identifying opportunities for growth across social platforms and revamping the brand's presence on Pinterest to reach relevant audiences. Worked with social media team to develop strategies for enterprise stories, affiliate marketing program, National Geographic TV title campaigns, and National Geographic books.