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Irvine, Ca, Us

Irvine , Ca, Us

As the Senior Vice President of Global Marketing and Customer Experience at ToughBuilt Industries, I play a pivotal role in sculpting and elevating our Marketing and Communications strategy, both domestically and globally. My collaborative efforts with the CEO ensure our brand's story not only engages but also deeply resonates with our audience, solidifying our standing in the marketplace.In this executive capacity, I craft and deploy groundbreaking marketing strategies that elevate our brand's image, boost customer engagement, and increase conversions. My comprehensive oversight of the customer journey touches every brand interaction point— from dynamic marketing campaigns and advertising endeavors to the visual branding in retail environments. Leveraging detailed analyses of consumer behavior and market trends, I ensure ToughBuilt Industries remains at the forefront of innovation, making every customer experience with our brand not just satisfactory, but truly unforgettable.- Pioneered the Global Launch of Over 170 SKUs: My leadership in the rollout of an extensive range of products has fortified our market presence, driving significant gains in brand visibility and consumer reach across diverse markets.- Catalyzed Award-Winning Creative Campaigns: Under my direction, our team crafted compelling creative assets, securing 3 Telly Awards within months of my arrival and clinching a Platinum MarCom Award for our innovative Super Bowl ad—a testament to our cutting-edge brand storytelling and creative prowess.- Elevated Customer Experience: Integrating the Customer Experience department into our marketing fold, I boosted our satisfaction rating to 95%, showcasing our unwavering commitment to consumer-centric excellence and operational synergy.

Irvine , Ca, Us

I came on board at ToughBuilt to forge the company's inaugural in-house marketing and creative team. Under my leadership, this exceptional team swiftly achieved industry acclaim, capturing three Telly Awards within just three months of our formation.A foremost objective was the strategic overhaul of our media and advertising expenditures, where I introduced significant cost-saving measures that simultaneously propelled consistent monthly sales growth.Building on this foundation, I architected a comprehensive global marketing strategy, deeply rooted in the principles of behavioral science, enriched with data analytics, and infused with creative insights. This approach significantly amplified our brand's organic presence and propelled social media engagement to new heights with each key product launch.- Transformed Social Media Footprint: My strategic overhaul of our social media footprint exponentially grew our Instagram reach from 1.4K to over 1 million, establishing ToughBuilt as a digital powerhouse and significantly amplifying our brand voice in the competitive arena.- Mastered Crisis Communication: Navigating a product line leak with strategic finesse, I turned a potential crisis into a 3.5M sales triumph, demonstrating my expertise in crisis management and adaptive communication strategies.

Beverly Hills, Us

In my role as Chief Marketing Officer at Reverge, I was at the forefront of marketing innovation, merging state-of-the-art technology with studio-level creative to drive success for high-profile clients across the entertainment and sports industries, including giants like Paramount, Sony, Warner Bros, and elite sports franchises such as the Los Angeles Lakers and Dodgers. My commitment to innovation and strategic vision led to the launch of transformative campaigns and technological advancements, setting new standards in the industry.- Immersive VR Campaigns: Developed pioneering VR experiences for Sony and Universal Music, significantly boosting fan engagement and setting new standards in immersive storytelling.- Innovated Cinematic VR Development for Facebook: Led the modification and deployment of Facebook’s first Surround 360 camera for field use, contributing to the advancement of Cinematic VR, showcased at premier tech conferences around the globe.- Second Screen and Real-Time Digital Innovations: Led the development of a real-time, cloud-based second-screen experience for the LA Lakers, enhancing fan interaction during games, and introduced a real-time API for the LA Dodgers, integrating live game data into digital ads, revolutionizing fan engagement and advertising effectiveness.- Innovative Digital Triumphs: Spearheaded PBS's election campaign through a unique web and print platform, capturing national attention and clinching the coveted Revere Award. Revolutionized The Salvation Army's online strategy with a Webby-winning website, dramatically amplifying their web and social footprint.- Engineered a Machine Learning Tool for Well Composed: Guided the development of a comprehensive wellness platform, providing personalized mental health resources to users worldwide, marking a pioneering step in accessible health technology.

Culver City, Ca, Us

In a pivotal leadership role at GSN, a Sony subsidiary and leader in the Gaming and Game Show market, I drove the network to unparalleled heights of success and audience engagement. My tenure was marked by visionary strategies and innovative digital campaigns that redefined the brand and its reach.- Historic Launch Success: Spearheaded the launch of GSN's most successful show and accompanying mobile app, which skyrocketed with 500K downloads in its debut week, setting a new precedent for the network.- Operational Excellence in Digital Leadership: Oversaw the comprehensive management of GSN's digital footprint, including websites, social media, video channels, and mobile applications. I fostered collaboration across Ad Sales, Promotions, Partnerships, PR, On-Air, Print, and Affiliates to craft and execute compelling digital marketing campaigns and robust growth strategies.- Audience Expansion and Brand Reinvigoration: Revolutionized GSN’s social media strategy, vastly expanding our audience base and elevating the network to a formidable presence in the marketing and advertising realm. My strategic initiatives transformed GSN’s image from a rerun-centric network to a premier destination for first-run content.- Groundbreaking Marketing Campaign: Conceived and executed a 360-marketing campaign that engaged an entirely new demographic, catapulting the show to become the network’s highest-rated show.- Digital Platform Innovation: Achieved a tenfold increase in web traffic by modernizing the GSNTV.com website with sleek design updates, enhanced CRM, and deeper social media integration. Pioneered GSN’s first cross-platform TV app, amassing over 10M games played by 600K+ users and successfully capturing the attention of a younger audience.- Launched GSN’s inaugural real-time social experience platform, fostering interactive viewer engagement and second-screen participation through Twitter and Facebook, significantly boosting viewership numbers.

New York City, Ny, Us

At NBC | Universal, my role was to elevate the network's television viewership. Leading a talented team, we achieved record engagement and earned widespread acclaim, culminating in several prestigious industry awards year-over-year for our achievements.- Strategic Creative Vision: Directed all facets of digital marketing and advertising, managing a dynamic digital design team of eight and collaborating closely with an extended team of over 50 professionals, with a budget exceeding $20M. My leadership ensured that the latest design trends and technology advancements were harnessed to elevate the NBCUniversal brand and its properties, including Bravo, MSNBC, CNBC, and NBC Sports.- Record-Breaking Digital Campaigns: Orchestrated digital advertising strategies that achieved the highest click-through rates in NBCUniversal's history, significantly boosting premiere viewership across the network.- Cost-Saving Innovations: Pioneered the use of rich-media advertising within standard media, a strategy that significantly reduced costs while maintaining high-impact digital advertising quality. This approach revolutionized NBCUniversal's digital advertising efforts, delivering exceptional media value at a fraction of the traditional cost.- Award-Winning Leadership: Spearheaded innovative campaigns that won numerous Promax and Clio Awards, recognizing our groundbreaking work in pushing the frontiers of online advertising creativity and effectiveness.- High-Performance Team Cultivation: Built a high-performance, efficient team adept at managing multiple multimillion-dollar projects in a fast-paced environment. My strategic foresight and planning ensured seamless project execution amidst rapidly changing priorities.- Innovative Collaboration Solutions: Developed and coded a collaboration infrastructure that streamlined brand consistency and facilitated digital asset sharing across NBC Entertainment Marketing, enhancing cross-departmental synergies.

West Hollywood, California, Us

Creative Direction and Design for Online Advertising on the Honda ATV and motorsports account. Email campaigns, Rich Media Advertisements and Creative Marketing Presentations to internal stakeholders.

Tokyo, Jp

► Conceptualized and rolled out the most successful banner ads in client history that outperformed marketing KPIs ► Won a Digital Addy and Audio/Visual Addy ► Pushed the boundaries of digital product marketing, delivering innovative new-media and interactive campaigns for clients such as Suzuki Automotive and Sharp Electronics.Translated client and internal stakeholder business goals into innovative, award-winning new media and interactive campaigns for an international advertising and PR company and the 5th-largest ad agency network in the world. ACHIEVEMENTS:✦ Orchestrated creative development and direction including custom media player design and branding, in-game advertising (Xbox), social media design, build, and strategy, and rich-media takeovers on high-traffic sites such as Yahoo, MSN, AutoTrader, and Kelley Blue Book.✦ Demonstrated clear linkages between business strategy and creative through influential internal and client presentations leveraging prototyping technologies such as Ajax, Flex, ActionScript, and JavaScript.✦ Stretched resources, delivering $300K worth of advertising with $100K budget on a major social network through renegotiation of deals with media agencies. Repurposed successful ads across multiple formats. ✦ Functioned as a custodian of creative quality and continually developed and mentored team, delivering only the most exceptional work to the Creative Director, clients, and vendors. EXPERTISE HONED:Creative Direction │ Strategic Business Partnering │ Negotiation │ Digital Marketing │ Emerging Trends & Technologies │ Team Leadership │ Social Media Strategies │ Interactive Campaigns │ Customer Acquisition │ Marketing Innovation

Executive Masters Of Business Administration, Mba

Ba, Design