• Directed the organic social media presence across multiple brands within the Better Being, Co. portfolio, including Zhou Nutrition, KAL Vitamins, Dynamic Health, and Nature's Life Vitamins.• Orchestrated influencer initiatives for Zhou Nutrition, KAL Vitamins, and Nature's Life Vitamins, resulting in the generation of over 1,200 content pieces from 200 influencers, achieving an average Cost per Engagement (CPE) of $0.36.• Led the coordination of multi-brand photoshoots to support new product launches, campaign debuts, and other strategic initiatives.• Offered continual insights and recommendations for social strategy enhancement through quarterly analysis of platform performance.• Managed the social media content calendar for key brands (Zhou, KAL, and Nature's Life), overseeing daily postings, crafting engaging captions, generating content, and implementing consumer engagement strategies.• Directed the expansion of the affiliate program for Zhou and KAL brands.• Provided forward-thinking product innovation suggestions to the team based on online marketplace trends.• Collaborated closely with cross-functional teams including brand management, content creation, copywriting, creative, and additional marketing departments to ensure seamless execution of campaigns.• Directed outreach efforts and facilitated onboarding for a team of user-generated content (UGC) creators focused on supporting Zhou and KAL brands.

• Created branded data sheets for new product launches, capabilities statements, and print materials for tradeshows. • Spearheaded website redesign and ongoing updates through WordPress.• Implemented chatbot and created/mapped AI conversation flow. • Managed social media presence and online brand presence. Oversaw LinkedIn and Google Adwords campaigns generating 200% YoY growth in website traffic.

• Designed customer facing print and digital materials for in person and virtual trainings. • Oversaw website management and updates. • Developed and implemented social media strategy across Instagram and LinkedIn.

• Designed cover and internal materials for the company's first mass-production game, Murders at the Speakeasy. • Assisted with launch of Kickstarter campaign to promote game, resulting in 246 backers (161% over goal). • Oversaw brand's Instagram account, resulting in 37% increase in followers. • Implemented Instagram Reels strategy and creation based on trending content.

• Oversaw all social platforms for Freedom Forever, including Instagram, LinkedIn, Facebook, Twitter, and launched a Pinterest brand account. Increased impressions by 33.9%, engagements by 37%, and post link clicks by 10% across all platforms, completely organically. Maintained an average engagement rate of 5.4% across all platforms. • Oversaw Freedom Forever’s podcast, Solar Disruption Theory, including guest research, scheduling, drafting outlines, and coordinating with our design, production, and leadership team for final production. • Managed Freedom’s “Super Dealer” social media accounts for Instagram, LinkedIn, and Facebook. Including creating a content calendar, post scheduling, reporting, and recommendations.

• Oversaw all social media channels and crafted monthly content calendar for national, franchisee, virtual coach, and Walgreens’ kiosk stores, including all social copy and content creation. • Proactively tracked and reported on industry trends, competitors, and internal organic social performance. • Managed ongoing social campaigns that have increased engagement YoY by 56.3%, impressions by 103%, and new sign ups by 175%. Maintained 3.4% follower growth (all organic). • Lead re-brand strategy for Jenny Craig’s social channels, including design templates, brand voice, and content strategy. • Managed quiz platform and monthly quiz creation that have garnered 150K+ new contacts and over 1 million data points on customer behavior and interests.

• Community management across all social channels and crafted monthly content calendar for national and franchisee level, including giveaways, photoshoots, graphics creation, and copywriting.• Managed bi-annual recipe video and photo shoot, including a $12K budget, location scouting, schedules, cross-team coordination, and working with videographer to procure content in a timely manner. • Photographer and graphic designer for all organic social content.

• Oversaw all social media channels and managed monthly content calendar for 1,000+ franchisees. Managed company’s first influencer campaign, featuring 50+ influencers with two “influencer events” at local Curves’ clubs, resulting in over 1 million impressions. • Helped to oversee all franchise Facebook pages and provide customer and technical support, monthly training calls, and strategy recommendations for individual Curves’ clubs. • Responsible for entire $20K social budget, planned boosting schedule, and content optimizations that garnered a 4,636.84% increase in appointments from organic social while maintaining a low CPR.

• Creation and management of online reports tracking business growth and individual project timelines, initial setup of projects, monitoring projects through completion, and ensuring all necessary requirements are met. • Worked cross functionally with business development and design teams to ensure successful completion of project by necessary deadlines.• Support of client relationships and satisfaction.

• Oversaw seven social media accounts across a variety of platforms (including Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest) and helped develop and implement marketing strategies, including ad creation, SEO optimization, and brand reputation management.• Responsible for maintaining a weekly blog, writing posts for social media pages, and tracking growth for seven social accounts on Facebook, Twitter, and Instagram using Google Analytics.

• Reviewed and analyzed store’s sales performances and worked with general manager to implement new marketing strategies.• Responsible for onboarding and training new team members on store policy, customer service, and company policies. • Oversaw day-to-day shift operations and managed a group of team members around reaching daily sales goals.

• Performed data checks on various marketing materials and ensured all products and documents were free from error. • Supported communication between internal team regarding updates to materials and documents needed.