As the Director of the Digital Business Unit at Assystem Radicon, a premier engineering and technology consultancy in Saudi Arabia, I bring over 15 years of experience in strategy, business development, and digital transformation. I lead efforts to establish and expand our market presence in KSA, delivering digital solutions that align with our core capabilities and customer needs.I leverage my deep industry knowledge and extensive network to identify and seize new business opportunities, conduct market research and analysis, and implement strategic initiatives that drive growth and innovation. I manage the P&L and lead a high-performing team, ensuring operational excellence and customer satisfaction.With a robust background in energy management, cybersecurity, AI, IoT, PMIS, Virtual Design Construction, PLM, Digital Twin and low current systems, I provide integrated, value-added solutions across various sectors, including education, hospitality, healthcare, and energy. My mission is to empower organizations to achieve a safe and successful digital transformation.