• Implement marketing plan and promotion, pricing, product mix & distribution policies of the company in the zone for retail & projects business.• Ensure implementation of sales promotion schemes.• Review dealers network, strengthen for effective coverage & ensure timely availability of stocks at dealers end through right forecasting.• Implement sales incentive schemes and suggest improvements and scheme cost controls.• Plan and ensure implementation of demand creation activities and improve dealer service levels. Maintain and build relationship with key dealers.• Manage the dealers and maximize their performance by institutionalizing and monitoring the processes.• Market share gain and performance against targets and competitions. • Gather information on competitors’ activities in the region and act upon it for Berger paints benefit.• Enhance market potential and reach. • Inventory management & Ensuring adequate after sales service to the dealers. • Coordinate with marketing for new product introduction, pricing and promotions and quality.• Coordinate with logistics for product availability in stock point and sales outlets in the depot.• Coordinate with finance and Commercial for working capital requirement and support for controlling finished goods inventory, Outstanding etc.• Ensure new dealer and new Colour Banks are identified at potential locations and to install them and to provide support in order to gain profitability for the new counters. • Run new Master painter schemes like “Lift and Win” and sell out schemes for the Territories and Registered 2500 painters in 17-18.• Manage Inventory & Demand generation with Market expansion. • Ensure adequate after sales service to the dealers.

• Worked across both urban and rural markets handling the Prepaid and postpaid Sales & Distribution for Mangalore zone. • Gained maximum exposure working with different product lines - Mobility, Mobile Internet, DTH and Airtel Money.• Retail Sales, Channel Sales, Business Development, COCO & Franchise Operations• Sales & Operations: Successful launch of franchise/company outlets & driving sales with annual revenue of INR 2 Cr• Partnership, Alliances & Business Development: Identifying potential Franchise partners and Corporate Accounts and closing deals after regular and positive follow ups.

 Proficiently handled the verticals of GSM & CDMA through Retail channel and formulated the sales plans and forecasted the availability of the products and reduction of ageing stocks.  Increased the Width and Depth of distribution at both levels Pivotal in increasing the Retailer level by executing the Samsung experience Zone at MBOs and exclusive foot prints from the launches of Samsung Smart Phone Cafes Played a stellar role in ensuring strict adherence to the systems & process – DMS billing, GMCS uploads.  Holds the distinction of achieving the:• Best Volume , Value & Smart Phone Market Share for Samsung in the Country (Feb 2012 GFK)• Best implementation of DMS in the country

- Responsible for signing up franchisees and rollout of FOFO stores and handling sales and service issues in the districts of Chittoor, Anantapur, nellore, Kurnool, Ongole and Kadapa dist with a team of 8 Channel partners operational & a strength of 15 CRE.- Involved in supervising activities, alternate channel, tele calling, cold calling, and adhering to the policies of organization to ensure the profitability of the franchisee and the CRE. - Verifying the credibility of the customers and ensuring the credit policy is strictly adhered to- Ensuring optimum stock levels are maintained in order to meet contingencies of activities. - Making frequent visits to franchisees and market visit with CRE to create new avenues of business.- Training the CRE on POS and CRM frequently and on need basis to ensure smooth process of meeting the customer requirements and for resourceful presence in the market place.- Retention of customers through activating the right kind of STV to customer, ensuring the customer stays on books for a considerable time.- Organizing influencer level activities to pool in database and thereby telecalling them and converting to sale.- Organizing customers meet frequently in order to understand and facilitate customers dynamic needs and to increase the ARPU.

• Responsible for handling Sales and profitability of stores at Chittoor, Cuddapah, Nellore, Anantapur and Prakasam districts with 7 stores, 5 shop in shops, and strength of 5 store managers and 21 duty managers as reportees (all on company payroll).• Responsible for the process compliance in the stores.• Responsible for periodical audits of stock. • Responsible for the overall stock levels, Sales, Profitability and smooth function of Stores across five districts.• Ensuring that the serviceability to customers is met.• Training the duty managers and store managers on process and sales.

Responsible for handling sales and service issues in the districts of Karimnagar, Nizamabad, Mahboobnagar and Medak dist with a team of 7 Channel partners & a strength of 57 FOS.- Involved in supervising alternate channel, tele calling, cold calling, and adhering to the policies of organization to ensure the profitability of the channel partner and the FOS. - Verifying the credibility of the customers and ensuring the credit policy is strictly adhered to- Ensuring that the turnaround (of 24hrs) is maintained for activations and service levels. - Making frequent visits to channel partners and market visit with FOS.- Training the FOS frequently and on need basis to ensure resourceful presence in the market place.- Retention of customers, ensuring the customer stays on books for a considerable time.- Organizing influencer level activities to pool in database and thereby telecalling them and converting to sale.- Organizing customers meet frequently in order to understand and facilitate customers dynamic needs and to increase the ARPU.

- Handling a team 57 dealers and was responsible for meeting the sales targets in terms of value, volume and product wise. - Ensuring the communication of schemes to the dealers and profitability of dealers through the concept of ROI.Significant Contributions - Pivotal in setting up Color Worlds at counters.- Successfully organised influencer level meets like painter meets, architects meets & builders meets. - Ensuring collections are made from the dealers in time and thereby maintaining the CEI.- Adjourned as Second Runner Up in a contest called ‘Jaan mein dum’ which was designed taking into consideration the following; o Target vs Achievement both in terms of value and volume, o Product wise sales volume and growth and value growth over the previous year, o CEI and New dealers opening and Color World Installations in the year 2004.• Annual Business Planning and Budgeting, Scheme designing, input planning, overhead expense budgeting, Freight cost management, Inventory management. • Constant interaction with the Product management group for new product support and improvement. • Monitoring competitor market activities, designing plans for various influencer levels on the data collected (retail, painter, contractor and consumer audits).• Co-ordination with Other Functions