Buyer of fresh flowers from countries around the world.

Establish and develop the Mass Market Division of Kendal Farms. Bouquet design and cost modeling including price setting within a specified profit margin. Development and implementation of marketing and advertising programs on a National level. Production management and product procurement for both Wholesale and Mass Market Divisions of the company. Procurement of fresh floral product as well as hard goods.

Design and costing of bouquets to achieve specified profit margins as well as targeted customer profits based upon a desired retail price. Expansion of the Mass Market Division to include bouquets resulting in an expanded customer base. Development and implementation of a National advertising campaign utilizing various forms of print and electronic media. Sales on a business to business level between farms and bouquet makers.

Create and manage the Fresh Flower Division from the ground up for Clearwater Nursery. Production floor and cooler design. Staffing and training. Production management. Procurement of all requirements of the Fresh Flower Division. Bouquet and floral arrangement design, costing and price determination. Product packaging. Procurement of hard goods and supplies for all divisions of the company. Procurement of decorative wraps and containers for the Potted Plant Division. This included working closely with importers on all aspects of containers from design concepts and color selection to the logistics of purchasing from China. Clearwater Nursery is an industry leader as a supplier of florist quality blooming potted plants to mass market retailers throughout the United States.