Senior Content Producer
CurrentAt Virgin, I manage the digital presence of Richard Branson, Holly Branson and C-suite executives including Virgin’s CEO and CPO. The role involves daily content production, copywriting (SEO optimised blogging, social media, interviews, newsletters, quotes, etc), creative direction, developing and executing communication strategies, editing, end-to-end social media management, detailed project management, agency liasion, sub-editing, reputation management, brand-building, reporting, and analytics. I also have two direct reports, and I work across multiple brand identity projects and global campaigns for the brand.