As the Seasoned Marketing Operations leader at a marketing agency 100% remote, I report directly to the CEO and lead our global marketing efforts with teams in Mumbai and Ho Chi Minh City. My role is defined by strategic vision, operational excellence, and client-focused execution.Key Responsibilities:• Lead a cross-functional marketing team across, India, and Vietnam, driving strategic vision and operational excellence.• Align marketing initiatives with business objectives to increase efficiency.• Optimise marketing operations across countries, ensuring seamless execution• Mentor cross-functional teams, fostering a collaborative, continuous learning, knowledge sharing and efficiency.• Implement and manage marketing technology stack to enhance data-driven capabilities

Led a remote digital marketing team, developing data-driven multi-channel strategies (SEO, PPC, social media) for B2B (SaaS), B2C, and E-commerce clients, and focusing on strategy development, team leadership, and performance optimisation.Key Achievements:• Built a high-performing digital marketing team, increasing employee engagement by 40% and reducing turnover by 25%• Implemented integrated digital strategies resulting in 60% increase in website traffic and 35% improvement in campaign ROI• Developed data-driven content plans that boosted click-through rates by 20% and conversion rates by 15%• Enhanced customer satisfaction by 10% through targeted market research and journey mapping

Co-founded and led VKBUZZ, a dynamic remote marketing consultancy, delivering comprehensive marketing strategies for SMEs across Portugal, Angola, and the UK. Specialising in digital transformation and strategic business direction for diverse industries, including hospitality, tourism, retail and e-commerce.Key Achievements• Developed and implemented comprehensive marketing strategies, resulting in a 25% average increase in client ROI. • Spearheaded digital transformation for technologically lagging businesses, creating end-to-end digital marketing roadmaps that increased online visibility by an average of 200% within six months• Conducted in-depth market analysis and competitor research, identifying key growth opportunities that informed strategic decision-making and resulted in a 30% average increase in market share for clients• Provided strategic business direction and marketing consultation, aligning marketing efforts with overall business objectives, leading to a 35% improvement in marketing-attributed revenueAreas of Expertise:• Brand Development: Crafted unique brand identities, elevating businesses in crowded marketplaces• Digital Strategy: Designed and guided the execution of organic and paid digital strategies that drove engagement and conversions• Content Creation: Developed SEO-optimised copywriting and compelling narratives, enhancing brand communication and reputation• Web Design: Conceptualised and implemented visually appealing, user-friendly website designsToolkit: Proficient in Shopify, Wix, WordPress, Google G Suite, Adobe Creative Suite (Photoshop, Illustrator), Canva, and ChatGPT for enhanced productivity and creativity.At VKBUZZ, we partnered with businesses to innovate, elevate, and maximise their potential in the ever-evolving digital landscape. Our tailored approach and strategic insights consistently delivered results and sustainable growth.

B2B Demand Generation Specialist in FintechAt Smartkarma, a dynamic SaaS fintech startup, I spearheaded integrated digital marketing strategies that drove significant growth and efficiency improvements.Key Achievements:• Developed and executed comprehensive digital marketing strategies encompassing SEO, content marketing, and social media, resulting in a 30% increase in qualified leads• Orchestrated new product launches leveraging Google Ads and multi-channel marketing campaigns across Facebook, LinkedIn, and Twitter• Collaborated with cross-functional teams to align marketing initiatives with business objectives and product roadmap, improving campaign relevance by 40%• Implemented marketing automation workflows, reducing manual tasks by 50% and increasing nurture campaign effectiveness by 30%• Optimised website performance through SEO best practices, compelling CTAs, and fresh landing pages, enhancing user experience and conversion ratesAreas of Expertise:• Content Strategy: Developed content calendars resonating across diverse time zones and markets• Website Optimisation: Implemented SEO best practices and integrated social media and email marketing for a seamless user experience• Global Marketing: Adapted campaigns to diverse markets and time zones, ensuring maximum impactToolkit: Jira, Confluence, HubSpot, TweetDeck, WordPress, Google Ads, Google Analytics, Google Search Console, Google Ads Editor, Google Trends, Google Keyword Planner, Google G Suite

Google Ads Strategist: Driving Global Growth Through Data-Driven CampaignsAt Accenture, I spearheaded high-performing demand generation campaigns across EMEA, MENA, North America, and Latin America, delivering measurable results for enterprise clients.Key Achievements:• Led strategic optimisation planning and execution of large-scale Google Ads campaigns, resulting in a 45% increase in conversion rates• Developed and implemented custom bidding strategies, improving Quality Score by 40% and reducing overall advertising costs by 15%• Conducted in-depth keyword research and selection, identifying high-potential opportunities that increased search impression share by 40% for key client accounts•Orchestrated campaigns optimised for maximum ROI based on pipeline, revenue, and MQLsAreas of Expertise:• Global Ad Strategy: Crafted impactful ad strategies tailored to diverse regions• Data-Driven Optimisation: Leveraged online insights to continuously improve campaign performance• Budget Management: Meticulously managed expenses, ensuring efficient allocation and maximised return on ad spend• Comprehensive Campaign Ownership: Managed end-to-end Google Ads campaigns and budgets for Fortune 500 companiesToolkit: Google Ads, Google Analytics, Google Search Console, Google Ads Editor, Google Trends, Google Keyword Planner, Google G Suite

As the Copywriter extraordinaire, I spun quality articles featured in Mercado, covering an array of marketing and business topics, including but not limited to customer journey mapping, free-market economics, digital marketing, retail strategy, brand architecture, and consumer-brand interactions, consistently achieving a 15% increase in reader engagement and a 10% growth in readership.

Spearheading Colgate-Palmolive's Growth in AngolaLed the establishment and growth of Colgate-Palmolive's operations in Angola, driving market expansion and brand development, and consistently delivering results.Key Achievements:• Managed a 20-member cross-functional merchandising team, leading the development and execution of consumer-centric marketing campaigns that achieved a 45% increase in sales revenue within 6 months• Managed marketing budgets for various consumer packaged goods (CPG) product lines, ensuring alignment with strategic objectives and maximising ROI• Spearheaded the development and implementation of innovative guerrilla marketing campaigns, exceeding brand awareness targets and driving significant sales growth• Established strategic partnerships with key stakeholders, including distributors and supermarket managers, strengthening Colgate-Palmolive's market position and driving long-term growth• Conducted comprehensive market research and consumer behaviour analysis to inform product positioning and marketing strategiesAreas of Expertise:• Market Expansion: Led strategic growth through data-driven strategies and collaboration with supermarkets• Effective Marketing: Crafted and executed impactful ATL/BTL marketing campaigns, boosting consumer engagement and conversion• Collaborative Leadership: Motivated and empowered a team of 20+ merchandisers, fostering a performance-driven culture• Strong Partnerships: Negotiated key distributor contracts and nurtured pivotal partnerships, overcoming cultural differences• Market Expertise: Cultivated a deep understanding of the Angolan market, adapting communication strategies for cultural and economic nuancesKey Responsibilities:• Established Colgate-Palmolive's office in Angola from the ground up, including operations setup, staff recruitment, contract negotiations, and logistics management• Optimised pricing and grew brand share through insightful market analysis

Driving Market Expansion in Angola's HoReCa ChannelPioneered the establishment and growth of Angoalissar's HoReCa sales department, achieving rapid market expansion and brand introduction. Played a key role in identifying opportunities, securing high-value partnerships, and driving significant sales growth.Key Achievements:- Successfully brought on board major global catering giants like Newrest and Sodexo, significantly boosting the company's market presence and revenue streams in the HoReCa sector.- Led the introduction of premium brands like Evian and Knorr to the Angolan market, alongside renowned names such as Nestlé Professional and Gallo, boosting our product offerings.- Established the HoReCa sales department from scratch, setting up processes, KPIs, and mentoring a team of five food service professionals. Achieved a remarkable 250% increase in active accounts within eight months (from 20 to 70).- Spearheaded the market entry strategy for Evian, securing 37 new major accounts, driving immediate brand presence and customer engagement.Areas of Expertise:- Identified and capitalised on growth opportunities, driving the successful introduction of global FMCG brands.- Built and led a high-performing sales team, fostering a results-driven culture and delivering on key performance metrics.- Cultivated lasting partnerships with key stakeholders in the HoReCa channel, enhancing brand loyalty and market penetration.- Developed and executed go-to-market strategies, successfully introducing new products and maximising market reach.