Kamia Vasconcelos Email & Phone Number

Dubai, United Arab Emirates

• As the Seasoned Marketing Operations leader at a marketing agency 100% remote, I report directly to the CEO and lead our global marketing efforts with teams in Mumbai and Ho Chi Minh City. My role is defined by.
• Lead a cross-functional marketing team across, India, and Vietnam, driving strategic vision and operational excellence.
• Align marketing initiatives with business objectives to increase efficiency.
• Optimise marketing operations across countries, ensuring seamless execution
• Mentor cross-functional teams, fostering a collaborative, continuous learning, knowledge sharing and efficiency.
• Implement and manage marketing technology stack to enhance data-driven capabilities

• Led a remote digital marketing team, developing data-driven multi-channel strategies (SEO, PPC, social media) for B2B (SaaS), B2C, and E-commerce clients, and focusing on strategy development, team leadership, and.
• Built a high-performing digital marketing team, increasing employee engagement by 40% and reducing turnover by 25%
• Implemented integrated digital strategies resulting in 60% increase in website traffic and 35% improvement in campaign ROI
• Developed data-driven content plans that boosted click-through rates by 20% and conversion rates by 15%
• Enhanced customer satisfaction by 10% through targeted market research and journey mapping

• Co-founded and led VKBUZZ, a dynamic remote marketing consultancy, delivering comprehensive marketing strategies for SMEs across Portugal, Angola, and the UK. Specialising in digital transformation and strategic.
• Developed and implemented comprehensive marketing strategies, resulting in a 25% average increase in client ROI.
• Spearheaded digital transformation for technologically lagging businesses, creating end-to-end digital marketing roadmaps that increased online visibility by an average of 200% within six months
• Conducted in-depth market analysis and competitor research, identifying key growth opportunities that informed strategic decision-making and resulted in a 30% average increase in market share for clients
• Provided strategic business direction and marketing consultation, aligning marketing efforts with overall business objectives, leading to a 35% improvement in marketing-attributed revenueAreas of Expertise:
• Brand Development: Crafted unique brand identities, elevating businesses in crowded marketplaces

Singapore, Singapore, SG

• B2B Demand Generation Specialist in FintechAt Smartkarma, a dynamic SaaS fintech startup, I spearheaded integrated digital marketing strategies that drove significant growth and efficiency improvements.Key Achievements:
• Developed and executed comprehensive digital marketing strategies encompassing SEO, content marketing, and social media, resulting in a 30% increase in qualified leads
• Orchestrated new product launches leveraging Google Ads and multi-channel marketing campaigns across Facebook, LinkedIn, and Twitter
• Collaborated with cross-functional teams to align marketing initiatives with business objectives and product roadmap, improving campaign relevance by 40%
• Implemented marketing automation workflows, reducing manual tasks by 50% and increasing nurture campaign effectiveness by 30%
• Optimised website performance through SEO best practices, compelling CTAs, and fresh landing pages, enhancing user experience and conversion ratesAreas of Expertise:

Dublin 2, IE

• Google Ads Strategist: Driving Global Growth Through Data-Driven CampaignsAt Accenture, I spearheaded high-performing demand generation campaigns across EMEA, MENA, North America, and Latin America, delivering.
• Led strategic optimisation planning and execution of large-scale Google Ads campaigns, resulting in a 45% increase in conversion rates
• Developed and implemented custom bidding strategies, improving Quality Score by 40% and reducing overall advertising costs by 15%
• Conducted in-depth keyword research and selection, identifying high-potential opportunities that increased search impression share by 40% for key client accounts
• Orchestrated campaigns optimised for maximum ROI based on pipeline, revenue, and MQLsAreas of Expertise:
• Global Ad Strategy: Crafted impactful ad strategies tailored to diverse regions

Luanda, Luanda, AO

As the Copywriter extraordinaire, I spun quality articles featured in Mercado, covering an array of marketing and business topics, including but not limited to customer journey mapping, free-market economics, digital marketing, retail strategy, brand architecture, and consumer-brand interactions, consistently achieving a 15% increase in reader engagement.

New York, New York, US

• Spearheading Colgate-Palmolive's Growth in AngolaLed the establishment and growth of Colgate-Palmolive's operations in Angola, driving market expansion and brand development, and consistently delivering results.Key.
• Managed a 20-member cross-functional merchandising team, leading the development and execution of consumer-centric marketing campaigns that achieved a 45% increase in sales revenue within 6 months
• Managed marketing budgets for various consumer packaged goods (CPG) product lines, ensuring alignment with strategic objectives and maximising ROI
• Spearheaded the development and implementation of innovative guerrilla marketing campaigns, exceeding brand awareness targets and driving significant sales growth
• Established strategic partnerships with key stakeholders, including distributors and supermarket managers, strengthening Colgate-Palmolive's market position and driving long-term growth
• Conducted comprehensive market research and consumer behaviour analysis to inform product positioning and marketing strategiesAreas of Expertise:

Luanda, ., AO

Driving Market Expansion in Angola's HoReCa ChannelPioneered the establishment and growth of Angoalissar's HoReCa sales department, achieving rapid market expansion and brand introduction. Played a key role in identifying opportunities, securing high-value partnerships, and driving significant sales growth.Key Achievements:- Successfully brought on board.

Master'S Degree In Science, Marketing

Business Management Program For Executives (Pde Certificate), Business Administration And Managament

Bachelor Of Arts (Hons), Business & Politics

Certificate, Multimedia