I've acquired extensive competencies and knowledge in the following areas: over 4 years of experience in Pay Per Click (PPC) and Search Engine Marketing (SEM), creating marketing & business growth strategies, project management, and performance marketing. Starting as a freelancer on Fiverr, I was fortunate enough to meet hundreds of entrepreneurs worldwide while helping them grow their Shopify e-commerce businesses with Google Ads. I quickly realized repeating patterns with poor Google Ads account structures, incorrect conversion tracking, and conversion rate optimization issues occurring across many websites I've audited. I'm currently combining my Business & Marketing academic degree with years of practical experience to generate spine-chilling ROI via paid advertising for B2C eCommerce store owners across the globe, who work with my marketing agency - Exceedios.com.