In my role, I focus on enhancing the user experience of mobile and web applications, as well as SaaS products. I design and conduct usability studies, develop testing scenarios and questionnaires, and create comprehensive reports for clients. My recommendations for improvements are based on these findings, considering usability and perception principles. I also coordinate with developers to implement these changes. Additionally, as a co-owner of our family business, I apply these insights to adjust our marketing strategies, ensuring our offerings resonate effectively with our target audience.

In my role at "Your City Guides," I led a team with a copywriter and graphic designer, focusing on producing great content. My main tasks included reviewing and posting articles to our website, keeping our tour descriptions and prices updated, and handling our social media channels. This job involved making sure our online content was always fresh, interesting, and user-friendly, helping our audience easily find what they need on our site and engaging with them on social media.

- Creating questionnaires- Entering surveys into Qualtrics and SurveyMonkey- Data cleaning- Analysing customer survey responses using SPSS and Excel- Analysing open answers using SPSS- Creating reports with key findings in PowerPoint- Conducting usability and product-related studies

Supporting Market Research Manager in daily tasks.

Web usability expertise and eye tracking research.