o Responsible for all digital consumer engagement to strengthen sales, loyalty and retention of Royal Caribbean’s international email marketing database programs.o Introduced real-time customer segmentation emails based on past purchases, increased click-through rates by +10%.o Implement e-email testing and customer segmentation for our pre-cruise email program; shared best practices with global teams.o Deliver real-time reporting on campaigns, utilizing Power BI dashboards to record and manage campaign results.o Implemented quality assurance programs for internal and external stakeholders.o Collaborated with cross-functional teams to transition the Domestic pre-cruise email program to in house development.o Work closely on new brand initiatives with Go to Market, Call Center, and other teams to support key product launches; then dismantle key takeaways with global teams.o Lead and manage a team of six direct report, while overseeing day to day work, strategizing and planning for upcoming initiatives and maintaining high quality work.

o Led, strategized and successfully launched a new pre-cruise email program composed of 30+ email campaigns for Mexico and South America markets.o Strategized, developed, implemented, and tested pre-cruise email programs and customer journeys for United Kingdom, Spain, France, Germany, Austria, Switzerland, Italy and Singapore markets.o Analyzed, reported, and implemented campaign optimizations based on data and revenue results.o Assembled a skilled team, and developed team processes, to operate self-sufficiently in order to meet department forecast and meet deadlines.o Led weekly program road mapping with the team to establish priorities and milestones for the development and delivery of new campaigns.

• Develop and execute content strategy across the Cruise Planner web platform for pre-cruise products including new product launch, offer update, merchandising enhancement, and content updates.• Strategized and oversaw design plus implementation of the user experience for the Black Friday/ Cyber Monday sale for the Cruise Planner website and mobile experience.• Spearheaded and successfully executed 30+ flash sales for NA Cruise Planner site. • Oversaw offer updates and merchandising initiatives during non- sale periods.

o Collaborate with Account Manager on all public relations and marketing matters pertaining to the (5) five Shake Shack’s in Florida.o Assist in the event production of large scale culinary events such as: the Food Network Channel South Beach Wine & Food Festival, Dwyane Wade Community Bike Ride and the Reid & Fiorentino Celebrity Dinner & Golf Classic Tournament, in order to raise funds for non-profit organizations such as Wades World Foundation, Lauren’s Kid and Dades School Foundation. o Manage The Villages, Evergreen Wellness account by coordinating large scale events, drafting press releases, and keeping in contact with key account holders.o Manage, synthesis and record all data related to the Miami Dolphins Budlight Fins Boat Promotion Sweepstakes.

o Collaborated with a team of six (6) MBA students as part of a Global Business Consulting project sponsored by the Center for International Business and Educational Research partnering with Janssen Pharmaceutical to add value added solutions to one of the company’s main clients. o Executed an extensive research on Mexico’s healthcare system that included reading academia reports, news article, interviews with internal account executives, important representatives from the government and local professionals within the healthcare system. o Analyzed and researched financial statements and inventory reports in order to gain an understanding on the client’s financial position.o Established a methodology that added value services to one of it’s largest clients in the public market sector despite legal restrictions, lack of resources, and other external factors.

o Participated in the student management fund with a main goal of actively investing in energy sector equitieso Used direct cash flow models and comparable company models in order to analysis and prudently invest in publicly traded stocks

o Prepared and researched Technical Proposals and Letters of Interests (LOI’s)o Assisted staff in preparation of Basis of Design Reports (BODS) and Technical studieso Compiled field data and created tracking databases for various projectso Assisted and managed the digital management of company website

o Cultivated legal research skills by navigating WestLaw Next.o Briefed various case law precedents including: Mapp v. Ohio, Katz v. U.S., Florida v Jardines, and Strickland v.Washington.o Deciphered U.S Constitution Statutes and Florida State Statutes pertaining to the 4th, 5th, and 6th amendment of the U.S Constitution.o Researched mandatory sentencing for criminal charges including but not limited to: trafficking in drugs, false imprisonment, aggravated battery, grand theft, robbery, aggravated robbery, etc.