Leading 1B+ TL revenue at Home Care.

- Managing Quality, Growth and Engagement KPIs of Grocery accounts.- Responsible for half of Turkey with high-caliber 2 direct reporter & 7 territory responsible- Designing process, structure, and tools for effective account management.

• Responsible for National Food Accounts• Managing P&L from gross sales to net revenues by implementing division and channel strategy into accounts’ needs.• Sharing and executing joint business plan with accounts.• Making and following annual agreements of accounts in accordance with company goals aligned with targeted account P&L.• Planning and implementing all sell-in & sell-out related activities in a harmony with Customer Care & Supply Chain & Finance & Trade Marketing & Marketing & E-commerce and Digital teams.• Tracking of reconciliation/open account and payment.• Controlling forecast accuracy.

• Responsible for Hair Coloration & Deodorant categories.• Analyzing market data, competition and building concrete channel/account specific actions with sales team.• Planning annual Promo & POS budget in-line with brand investment and tracking budget realization monthly.• Leading promo planning to optimize category profitability & volumes.• Developing in-store execution guidance like planograms and tailor made activities for all channels.• Defining merchandising needs by channel to navigate merchandising specialists.

• Conceiving and implementing TM strategies in liaison with head of TM for specific products in specific channels• Being responsible for all shopper marketing operations included planogram, creative insert catalogues, POSM and co-pack design started from agency briefings to delivery to customer.• Assisting to establish channel strategies and implement the associated plans• Assisting trade marketing operational activities in liaison with Sales, Marketing, Supply Chain and demand planning.

• To meet / exceed forecasts for multiple KPI’s including growth, new business, sales, orders,activity and retention• Being responsible for Kadikoy Area (2000 representatives) for running their own business &increasing revenue through two primary channels: recruitment of new representatives/SalesLeaders and increased sales and recruitment productivity through the independent salesrepresentative population• Managing, developing and growing a highly engaged and passionate team of self-employedRepresentatives and Sales Leaders to achieve their full earnings potential• Communicating financial results to leverage team spirit and cohesion, creating friendlycompetition and inspiring them to meet their goals• Holding weekly engaging and informative meetings for the team• Training and giving orientation to new Avon Area Sales Managers

• Directly reporting to Head of Commercial Activation• Leading to “Avon Plaza Women Project” which is aimed to appoint new representatives fromPlaza world. 500 new representative appointments are accepted from 20 different plazas• Being as a lead member of "Avon Real Experience Project", which aims to create a new"Youth’’ segment for university students within game platform, responsible for all leadgeneration strategies• Assisting to create all sales activities & programs to enhance sales, prepare business plansand follow up the budget• To cooperate with related Departments in order to make follow up of sales programs easierfor the field team and to make these programs run in the system without any failure• To cooperate with Purchasing Department in order to select incentive materials needed forsales programs on time, as planned• To keep in touch with field team to make them give feedback about sales programs

• Making researches which are focused on youth with coordination in all universities in Turkey• Managing, analyzing and reporting quantitative and qualitative researches for customers• Coordinating 380 pollsters who conduct some surveys to university students

• Being responsible for brand events in university as a communicator between university andclient• Being as a leader of working groups, presenting the advertisement products to studentsand people in the campus and stores, additionally organizing the working teams, activitiesand also new product’s promotion and sale campaigns• Organizing penetration, sales promotion and guerilla marketing activities and participatingin annual focus group research for local and global brands• Participating to meetings with brand managers and also analyzing and monitoring theresult of sales volumes, penetrate activities and market share trends.• Developing, planning and managing a coordinated marketing strategies of products to newand existing customers on the university campus, social media and public fields.The brands I worked to: Vodafone, Unilever, Avon, Eczacıbaşı, Finansbank, Akbank, Philip Morris,Sony, Coca Cola, Patos, First, Garantibank, Cafe Crown, Doritos, Blackberry.