Kamilla Rodrigues

Kamilla Rodrigues Email and Phone Number

Account Manager @ Limerick, IE
Limerick, IE
Kamilla Rodrigues's Location
Limerick, County Limerick, Ireland, Ireland
About Kamilla Rodrigues

I recently graduated with a Master of Science in Digital Marketing, where I learn the latest trends and tools in online marketing, analytics, and e-commerce. Eager to begin a new path in Digital Marketing and make an immediate impact.Prior to transitioning to Digital Marketing, I garnered over a decade of experience in Hospitality in Brazil. This diverse background has instilled in me a unique combination of customer-centricity and strategic insight, traits that I bring to every role I undertake. My journey in the hospitality industry has provided me with a unique skill set, blending operational excellence with strategic vision. I am excited to apply in my future endeavours within the digital landscape.✔ Mastered tools: Google Analytics, Google Search Console, Google Trends, Google Ads, Looker Studio (former Data Studio), Balsamiq, Shopify, SEMrush, Screaming Frog, SERanking, etc.

Kamilla Rodrigues's Current Company Details
MustBook.ie

Mustbook.Ie

Account Manager
Limerick, IE
Kamilla Rodrigues Work Experience Details
  • Mustbook.Ie
    Account Manager
    Mustbook.Ie
    Limerick, Ie
  • Zara
    Sales Assistant
    Zara May 2024 - Sep 2024
    Limerick, County Limerick, Ireland
    ● Drive sales by assisting customers and providing product recommendations.● Manage inventory and uphold visual merchandising standards.● Provide excellent customer service, process transactions at the till, and contribute to store operations.● Contribute to a dynamic sales environment through product knowledge and teamwork.
  • Holiday Inn Fortaleza
    Marketing And Group Sales Specialist
    Holiday Inn Fortaleza Feb 2018 - Jan 2020
    Fortaleza, Ceará, Brazil
    ● Managed inbound marketing activities, acting as the client’s main point of contact for quoting, rate negotiation, and contract finalization for group bookings ranging from 10 to 150 rooms, representing up to 50% of hotel revenue during peak periods.● Completed competitive analysis on how competitors were promoting the property and ranking on digital platforms (OTA – Online Travel Agency); ● Collaborated closely with commercial and events departments to tailor offerings and provide optimal conditions for clients, leveraging market analysis and event forecasting to inform pricing and availability strategies, adjusting rates and booking restrictions as needed.● Negotiated and coordinated accommodations for international groups, ensuring seamless stays and adherence to payment deadlines.● Enhanced budgeting spreadsheets to provide detailed breakdowns of room rates and amenities, improving transparency and facilitating informed decision-making for clients.● Managed inventory status across e-commerce platforms to maximise hotel revenue (online availability and rates);● Established relationships with both, new and existing accounts.● Organizing and conducting inspection visits and monitoring follow-up;● Covered Revenue Manager during annual leave periods: o Oversaw inventory management and pricing strategies across online platforms, conducting regular competitive analyses and forecasting revenue trends. o Led weekly meetings with the IHG Brazil Revenue Manager to develop pricing strategies and promotional initiatives for the upcoming year, ensuring alignment with revenue targets and market trends. o Managed a team of two reservation assistants, providing guidance and support in achieving departmental goals and delivering exceptional customer service.Achievements: Provided strategic insights, thorough market analysis, and events forecasting that strongly contributed to the hotel's competitive positioning and revenue optimisation.
  • Holiday Inn Fortaleza
    Sales Marketing Assistant Ii
    Holiday Inn Fortaleza Aug 2017 - Feb 2018
    Fortaleza, Ceará, Brazil
    • Provided supplier and end customer service, with a greater emphasis on email follow-up and telephone answering. • Responsible for processing reservations in the hotel management system.
  • Holiday Inn Fortaleza
    Sales Marketing Assistant
    Holiday Inn Fortaleza Aug 2016 - Aug 2017
    Fortaleza, Ceará, Brazil
    • Offered customer service to suppliers and end customers; follow up on emails and answered phones, greater emphasis on processing reservations in the hotel management system.
  • Decolar Brasil
    Ecommerce Specialist
    Decolar Brasil Jun 2014 - Jan 2016
    Brazil
    Latin American leading Online Travel Technology Company● Managed copywriting, content creation, third-party photographers, and online product editing for hospitality listings on the platform, significantly increasing the online presence and sales for the respective hotels and properties. ● Identified and implemented best practices for updating and maintaining hotel websites, ensuring content and imagery were up to date and evolving in line with business priorities, and optimising listings for improved visibility and ranking within the platform.● Collaborated with Account Executives to negotiate rates and increase commission structures, enhancing opportunities for better positioning on the Decolar.com portal.● Conducted performance analysis and oversaw KPIs, using web analytics tools and Google Sheets, providing insights to drive strategic decision-making and maximise revenue potential.● Analysed competitor hospitality listings to benchmark performance and identify areas for improvement, staying informed about market trends and competitive positioning.● Provided technical support for hospitality partners in the Northeast region of Brazil, utilising two different systems (Decolar Extranet and Jupter). Conducted initial setup and training for partners to manage their listings independently.Achievements: Implemented a CRM system (Sugar) to streamline communication and track interactions with hospitality partners. Managed email campaigns, conducted deliverability testing, and monitored key performance indicators (KPIs) such as open rates, click-through rates, and conversions to optimise marketing strategies and drive engagement.
  • Maredomus Hotel
    Marketing And Sales Executive
    Maredomus Hotel Nov 2012 - Jun 2014
    Fortaleza, Ceará, Brazil
    ● Developed and executed email marketing campaigns to promote offers during low occupancy periods. Evaluated campaign success by tracking reservations in the Property Management system (PMS) and analyzing deliverability and conversions monthly.● Implemented and managed segmentation strategies for email lists based on customer profiles, including leisure, corporate, and event travel agencies, and national and international tour operators.● Managed the upkeep of online sales portals, ensuring real-time availability updates aligned with hotel occupancy. Maintained rate parity across channels and ensured that the hotel's direct channel rates remained competitive.● Addressed technical queries and usability issues by liaising with platform support teams, guaranteeing correct procedures were followed on each online channel.● Collaborated with the Director of Sales to establish pricing strategies, restrictions, and promotions. Implemented a pricing increase of 5-10% compared to the previous year, with promotions tailored to advance purchase and length of stay, aiming for a 60% occupancy rate with up to 30 days' notice.● Based pricing decisions on competitive analysis and anticipated demand during events and holidays. Observed participant size and expectations during events to adjust strategies accordingly.Achievements: Successfully negotiated a contract with the official Football World Cup 2014 operator, resulting in a fourfold increase in average daily rate. Tailored pricing based on the final customer profile and secured a minimum 3-night stay agreement, maximizing revenue during the event.

Kamilla Rodrigues Education Details

Frequently Asked Questions about Kamilla Rodrigues

What company does Kamilla Rodrigues work for?

Kamilla Rodrigues works for Mustbook.ie

What is Kamilla Rodrigues's role at the current company?

Kamilla Rodrigues's current role is Account Manager.

What schools did Kamilla Rodrigues attend?

Kamilla Rodrigues attended Technological University Of The Shannon, Estácio, Instituto Federal De Educação, Ciência E Tecnologia Do Ceará.

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