General Manager Marketing, Digital Media And Sports Production
Lahore
Spearheading the media rights evaluation of PSL and franchise brands with Repucom (Nielsen Sports), resulting in a media value of $112.4 million, a 191% growth in online media value.• Strategizing and structuring a consumer-facing digital media strategy that resulted in increased engagement and revenue growth.• Rolling out the first-ever Pakistan Women's cricket broadcast, increasing visibility and engagement with fans.• Developing innovative product offerings, including ball-by-ball, fantasy apps, virtual advertising for cricket, and OTT rights worth $6.8 million in revenue.• Implementing creative partnership building, event sponsorship, activation platforms, and consumer experience design to drive revenue growth and enhance fan engagement.• Leading broadcast production for PSL, domestic cricket, and international home series, ensuring high-quality content and seamless execution.• Overseeing all marketing and advertising activities, resulting in increased brand visibility and revenue growth in the UAE and Pakistan Market.• Spearheading 360-degree campaigns, opening and closing ceremonies of 3 consecutive PSLs, with budgets of $2.5 million. • Managing operations to deliver sponsor obligation and TV broadcast production with leading sport directors.• Serving as a member of the ICC Test Championship for marketing and communication, staying up-to-date on industry trends and best practices.