I lead the company’s marketing efforts with a focus on driving brand visibility, customer engagement, and business growth. My role involves shaping and executing comprehensive marketing strategies that elevate Techverx as a premier technology solutions provider in the US market

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• Developed a 5-year product strategy that resulted in the opening of new profit centers for both existing and new categories, enabling the organization to expand its market reach.• Transformed and revitalized a globally sold 90-year-old heritage brand by building top-of-mind awareness and strengthening brand loyalty through new packaging, brand repositioning, and a people-centric approach.• Developed a comprehensive marketing strategy, annual marketing plans, and content platforms for consumer engagement, resulting in increased brand visibility and consumer engagement.• Successfully planned and executed the digitization of sales channels, HR, and operations by rolling out SAP, SalesFlow, and Decibel, streamlining processes and improving operational efficiencies.• Led the development of an e-commerce ecosystem for the organization as a greenhouse project, which resulted in a sustainable and self-sufficient platform to support the organization's growth and meet the needs of its customers.• Led factory operations and optimization through the introduction of systems and people-centric approach, generating a savings of $800,000.• Launched a new recipe mix category, adding a new revenue stream to the organization's portfolio.• Built brand presence and ensured availability in the GCC, Canada, and European markets, resulting in increased market penetration and revenue growth.

Created Pakistan’s first YouTube sports channel covering sports 360. Raised investment to live stream Pakistan Super League Partner program with the leading digital creative agency Bdigital

Spearheading the media rights evaluation of PSL and franchise brands with Repucom (Nielsen Sports), resulting in a media value of $112.4 million, a 191% growth in online media value.• Strategizing and structuring a consumer-facing digital media strategy that resulted in increased engagement and revenue growth.• Rolling out the first-ever Pakistan Women's cricket broadcast, increasing visibility and engagement with fans.• Developing innovative product offerings, including ball-by-ball, fantasy apps, virtual advertising for cricket, and OTT rights worth $6.8 million in revenue.• Implementing creative partnership building, event sponsorship, activation platforms, and consumer experience design to drive revenue growth and enhance fan engagement.• Leading broadcast production for PSL, domestic cricket, and international home series, ensuring high-quality content and seamless execution.• Overseeing all marketing and advertising activities, resulting in increased brand visibility and revenue growth in the UAE and Pakistan Market.• Spearheading 360-degree campaigns, opening and closing ceremonies of 3 consecutive PSLs, with budgets of $2.5 million. • Managing operations to deliver sponsor obligation and TV broadcast production with leading sport directors.• Serving as a member of the ICC Test Championship for marketing and communication, staying up-to-date on industry trends and best practices.

As a digital marketing professional with a focus on the cricketing industry, I have successfully developed communication strategies that drive brand visibility and revenue growth. My expertise includes designing pricing and packaging strategies for content products that resonate with fans and drive engagement.I have consistently met revenue targets from digital assets, leveraging my expertise in e-commerce to increase global market share for Pakistan Cricket within the cricketing industry.My achievements in this area include:• Developing and implementing successful communication strategies that increased brand visibility and drove revenue growth for Pakistan Cricket.• Designing pricing and packaging strategies for content products that resonated with fans and drove engagement.• Leading campaign management efforts that resulted in measurable results and exceeded revenue targets.• Building an e-commerce platform that increased global market share for Pakistan Cricket within the cricketing industry, resulting in increased revenue and fan engagement.As a digital marketing professional with a passion for the cricketing industry, I am committed to delivering measurable results and driving revenue growth. I am confident that my experience and skills will be an asset to any organization in the sporting industry or digital content creation.

I led the development and rollout of a digital media unit that successfully drove brands in the realm of digital media marketing. In my role as Market Lead for the Digital Acceleration Team at Nestle, I was responsible for delivering global digital marketing initiatives and programs that increased brand awareness, health and top-of-mind presence.I successfully spearheaded the market adoption of Paid, Owned and Earned Media, ensuring positive ROI for business units, and rolled out e-commerce for "Nestle Billion Brands". Additionally, I managed working media spend of $4.5 million to drive brand share-of-voice.My achievements in this area include:• Developing and motivating a high-performing team of digital marketers that drove successful results for the organization.• Building and strengthening strategic relationships with vendors, advertising agencies and leading media buying partners.• Delivering valuable insights on marketing campaigns that enabled the organization to assess performance against goals.• Spearheading the roll out of full stack of Radian 6 (Salesforce) for real-time consumer insights, which provided the organization with valuable insights on consumer behavior.• Delivering the first-ever technology and experience activation in the FMCG market, driving growth opportunity with the startup culture.

• Strategically lead digital/social media at corporate level• Leading and implementing Listening, monitoring and engaging platform for the organization (Radian 6 by Sales Force)• Manage all internal and external communications• Liaise with all format of media and journalist for the positive corporate image of the company.• Partner with World Bank for startup growth culture• Exploit Business partnership with Google, Facebook and Twitter for data and partner with creative hubs for Nestle Brands.• Manage Corporate Marketing P&L• Build top of mind awareness for Corporate CSR initiatives and activities• Market first roll out of Nestle Healthy Kids in Zone AOA.

• Managed internal communications leveraging modern and traditional communication mechanisms.• Assist the consumer crisis and corporate communication team• Manage Nestle Global communication voice and websites• Enrolled with the Global Digital Acceleration Team• Develop and drive insights with Data Dashboard Development for Corporate Assets• Assist to develop Global Digital Corporate road map for deployment in the Pakistan Market• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion with the millennial universe.• Engage with global creative and media partners (Google, Facebook and Twitter

Brand development & build strategic measures to ensure consumer engagement and statistics systems for digital media. To support and progress deal negotiations for new digital deals and partnerships in the territory.To monitor global opportunities, liaising with regional teams and Research.To keep across all future product developments of our clients and negotiate optimum positioning for company content as a result of any developments.Marketing Strategy for e-commerce products. Brands Engaged: Land Rover (MENA), Tetra Pak, Rose Petal, ICI Dulux, Route2 Health, Levi's, Lipton & Ponds.

Working for the world's largest WiMax operation. Offering broadband and VOIP services across Pakistan and soon across the globe to.Working on consumer business portfolio which includes brand management for Wateen Broadband, Voice, VAS(online gaming & Portal Building product as brands for WiMax-broadband, DSL, Video Phone, Online Gaming, Getmo and Calling cards.Developing Communications Strategies & Marketing Activities.- Responsible for Creating & Implementing Marketing Plans- Effective Implementation and Evaluation of Current Communications Strategy- Managing Communication Budgets- Planning Media for Effective Reach and Implementation of Communication- Ensuring smooth delivery of marketing campaign activity- Briefing & Managing Agencies (media, advertising, web)- Handling Sponsorships and Event Management- Developing synergies with Various media vehicles for effective reach of brand- Strategic Communication execution for Churn and Loyalty- Vendor Contract Management

Creating marketing launch strategies for Wateen corporate brand. Launch of Wateen Telecomdevelop marketing campaigns for Wateen Consumer market (Telephony, Internet and Gaming)To liaison with advertising agencyMaintaining Wateen portal traffic Via SEOScanning the market Marketing Research

Worked on Educational research projectWorked on thier Upcoming TV channel. created programm concepts.

Worked as a free lance director and producer and Event organiser for different companies such as Netsol, The resource group and orthoclear. Projecting them on the media marketing scale.

 Manage Productions Directing and Producing Programs fro Lahore station Quality assurance Plan program format and research scripts managing contracts with external organizations/Talents Production of major business programs (Entrepreneur and Big fish) Business Plus Directed Dockers style at work Documentary for Privatization of PTCL and other industries