Berry Street is dedicated to addressing the nutrition crisis in America by connecting patients with dietitians for 1-on-1 counseling covered by health insurance. With a vast network of nearly 1,000 Registered Dietitian Nutritionists, ranging from individual specialists to large group practices, and partnerships with major insurance providers nationwide, Berry Street drives improved patient outcomes while reducing overall healthcare costs.

Local Infusion aims to improve outcomes for patients with chronic auto-immune conditions, save time for physicians and make infusion therapy more affordable for everyone involved. With an industry leading patient satisfaction NPS of 99+, while saving an average of $40K per patient annually, Local Infusion is truly setting a new standard for infusion therapy and broader healthcare.

Build marketing infrastructure (site, content, PR, direct mail, social media, etc.) from ground up, with a focus on patient stories about the Local Infusion experience and driving insights from sales, product and operations to develop sales and marketing playbook. Establish hiring process. General advisory on team and talent.

As Interim Head of Product, I worked closely with Founder & CEO to align internal and external resources through rebrand process, oversee digital (UI and development) agency and internal engineering team, support in developing BI dashboards (for management, marketing and CX), drive CRO and retention initiatives, audit and revamp key customer touchpoints (email program, coaching program), create infrastructure to leverage clinical information in marketing, mentorship support for internal marketing team, general advisory on team and talent.Thesis nootropics are a powerful alternative to stimulants, providing similar benefits, minus the jitters, crash, and side effects. Powered by the world’s largest data set on the efficacy of nootropics and advised by neuroscientists from Yale, Penn and MIT, Thesis quickly and safely delivers increased focus, creativity, energy, and memory in capsule form. Thesis is backed by leading investors including Unilever Ventures, Redo Ventures and more.

STONE AND STRAND was founded back in 2012 with the goal of breaking the old school norms of high-end jewelry. We handcraft fairly priced fine jewelry, made of precious metals and gemstones, with every piece designed to be an accessible indulgence. Available online and in retail. What I worked on: Organizational structure and hiring strategy, auditing marketing infrastructure, streamlining data and operations.

Serving as a fractional or interim executive leader, independent consultant and advisor for early stage companies (seed through Series B), on a contract basis. Working with a maximum of 3 companies at a time. Responsibilities and projects include:- Partner with cross-functional teams to formulate, execute against, and measure progress on operational roadmap - Develop positioning and go to market strategy- Drive user-focused research, design experiments to validate concepts before scaling and hiring resources to support initiative - Form organizational structure, consider where to insource vs outsource, building operational processes and culture; audit and identify areas of efficiency - Develop marketing and sales infrastructure (marketing channel planning, budget/forecasting and content calendar, goals and measurement, creative and collateral, partnership frameworks, team structure and incentives) - Marketing agency and technology / HR vendor RFPs and onboarding processes- Recruiting and hiring full time and freelance team members in Marketing, Operations, Finance, Content/Creative, Supply Chain, Customer Support- Work as key partner to C-suite / executive leadership team

Proper is reinventing how America gets better sleep. The only solution that combines natural & evidence-backed sleep formulations developed by medical and scientific experts, with personalized, telehealth-delivered guidance and tools. Proper is available online, on Amazon, and in 900+ CVS locations nationwide. Proper is incubated and backed by Redesign Health, and raised Series A funding with Casa Verde Capital.

ACTIVATE is a creator marketplace and influencer technology company, with flexible tools to help you manage influencer discovery, influencer relationship management (IRM), program workflow, measurement, and analytics. Clients included Brooks Brothers, Harmless Harvest, FabFitFun, Tinder, Walmart, Ketchum PR, Current Global, Soylent, Rent the Runway, Levi’s, Dollar Shave Club, Estee Lauder, Reebok and more — we helped them to launch new products, brands, and build a deeper community through content, social and IRL. ACTIVATE was acquired by Impact in 2020 to kickstart their influencer marketplace & technology business.

- Elevated and repositioned company in market, leading successful re-brand from Bloglovin' to ACTIVATE (PR, social, content marketing) - Raised VC round to support strategic pivot (Northzone Ventures, White Star Capital)- Launch of ACTIVATE platform, drive steady cadence of product launches to drive SaaS adoption - Rebuilt and operationalized sales and marketing effort to widen funnel and improve conversion, adopt content/thought leadership-driven lead generation, leading to over 3X growth in inbound leads and 2X improvement in client sell-through within first year - Developed consultative approach to client partnerships with launch of ACTIVATE Studio, working with best in class brands and agencies (including Walmart, Rent the Runway, Dollar Shave Club, Tinder, and more)

- Oversaw finance, strategy, partnerships, and operations; acting as #2 to CEO during this time- Developed thesis to pivot from consumer-facing media platform (Bloglovin') to B2B platform offering influencer marketing technology and services to brands and agencies- Led acquisition of Sverve Inc. to fast track the strategic and operational pivot- Built multi-channel B2B marketing effort, inclusive of content, social, events, email, and partnerships- Managed strategic relationships (including Pinterest, Facebook/Instagram, and Twitter)- Supported in board management - board materials preparation, attended as board observer

Develop partnership opportunities, assess viability and go-to-market for retail model, potential M&A scenarios.

Strategic growth opportunities and market intelligence on new trends and emerging technologies relevant to Ralph Lauren's Global Digital & eCommerce business.

Investment opportunities in the eCommerce and digital media industry.

Advised companies on the M&A and public equity funding processes. Deal execution experience (IPOs, Follow-ons, Convertibles, M&A, divestitures) in transactions totaling over $115 billion.