Kamlesh Chouhan Email and Phone Number

• Define GTM strategy for achieving Annual Budget and organizational goal; Price innovation for faster revenue realization; drive ARPU, ER & profitability. • Collaborate with Facebook, Google, and Viber to run special promotions and Digital Campaigns for MPT.• Collaborate with Sales team in developing alternate channels for acquisition and communication of the marketing promotions.• Increase Revenue and Retention through segmented consumer Offers for Mobility and Enterprise customers • Set up, expand & enhance CVM & BTL capabilities from conceptual design, planning, taking approvals and supporting configuration of products and campaigns to execution and reporting.• Roll out of Pilot campaigns to create new ideas /products for ATL• Analyze the Company Subscriber and Revenue performance Month on Month Vs Annual plan and recommend areas of improvement.• Design promotions and Offers to increase MPT4U app penetration amongst users through App based engagement programs. • Support Marketing Strategy and Planning for business analysis and recommendation.• Collaborate with Brand team for Research/Survey/Cohorts initiatives to identify preferences, segments & propositions.• Collaborate with Customer care team to recognize and resolve Customer feedback, pain-points, experience on varied touchpoints.

• Lead Marketing function for Gujarat for products - Mobility, Jio Phone and Jio Fiber to ensure targeted Revenue and Customer market share • Work closely with the State business head to formulate GTM strategy and local state specific programs to drive business from the urban market (JC) and rural market (JP)• Nurture Team of 7 Segment Managers to drive segment wise Acquisition and Revenue programs for HNI / Youth and Mass segment and team of 2 Brand Managers for ATL / BTL & retail visibility initiatives • Drive Revenue, Pricing and ARPU upliftment programs in close coordination with the front end Jio Center teams.• Work closely with NHQ Product and pricing team for customized products and pricing for enterprise segment.• Operationalized New Commerce project in Ahmedabad city with the team of 20 CSO and drive B2B and B2C business from 1100+ Kirana merchants.• Engage with brands for digital advertising revenue through Platform of Jio Engage with solution of customized BOTs, Interactive Quiz and contest.• Competition benchmarking and Comparator to drive USPs of Jio products across Channel and sales team• Liaison with colleges for Wi-Fi agreements, ILL and Enterprise solutions• Jio Brand Engagement through association in major Cultural and Social events like Navratri Mahotsav, Vibrant Gujarat.

• Ensure Revenue delivery across all products as per the Annual Plan for the Madhya Pradesh & Chhattisgarh Circle.• Handled a Team of 11 Product Managers for UnR, Acquisition, Data & VAS, Roaming, Data warehouse & Campaign Management.• Prepared the Annual Revenue Plan pertaining to the Revenue streams of Prepaid / Postpaid and ensured timely delivery plan on RES, Revenue, ARPU, RPM and MOU.• Designed acquisitions and UnR Offers, also developed Market Ready strategy for new products and schemes.• Designed and executed Real Time trigger-based revenue campaigns. Refined Segments, Promotions and Campaigns based on evaluation of Campaign Conversion, Retention and ROI.• Revenue initiatives driven from retail, inbound and outbound call center for upselling & online activation of bonus cards with best offers.• Created segment for 121 offers to remain competitive in the market and enhance Revenue Growth.• Created, Managed and Executed the CLM campaigns to ensure segment promotions completed as per schedule, on a regular basis.

Worked in the profile of CLM, U&R and Revenue planning

Business analyst to the CEO for Mumbai and Maharshtra circle