Responsible for sales and business development for product engineering services in various industry verticals including Manufacturing, Automotive, Retail, Pharma & Lifesciences, Consumer electronics etc. Engineering services include connectivity (Wireless technologies), Cloud and Data Platforms, Systems Design, VLSI, next generation Software Development and Testing, EDS, PLM, IoT and Industry 4.0.

Responsible for business engagements for Global-Inhouse-Centers (GICs)/Key Accounts in India and Middle East & Africa (MEA), growing both existing customers and generating new business.

InterMediapp is building next generation software platform to transform the Automotive Aftermarket ecosystem.Responsible for building new business, nurturing and managing customer relationships, and overall marketing and sales strategy at InterMediapp. • Launched VehicleTRx – a cloud based offering for bringing excellence in the operations and management of auto body-shops. First cloud based SaaS product in India to serve auto body-shops of all dealers. • Launched a Car Accessories SaaS based platform for auto dealers.

Developed a deep understanding of products, markets, competitors, and customer needs and executed marketing plans, communication strategies, and other corporate deliverables including but not limited to 1. Product Development and Support: Elevated strategic decisions or made judgment calls.2. Content creation and distribution: Provided execution support for all product marketing initiatives, in alignment with corporate strategy. 3. Tactical planning: Bridged business objectives and tactical execution to drive revenue.Accomplishments:• Launched a managed service offering called NETPro Store in April 2009 – offered Fortune 500 retailers a one-source solution providing a single point of contact for corporate and/or store personnel. • Launched a new website (www.nettechnology.com), branding and tagline for Network Engineering Technologies in April 2009• Developed a Certified Service Professional (CSP) Program at this company, to align our partners' skill sets and core competencies with our customers' exacting needs and requirements to support voice, data and video infrastructures and systems.

Successful development and delivery of integrated communications services for medium sized businesses. Developed, maintained, and executed a business plan for each assigned service. Ensured a successful go-to-market strategy. Provided support to the upstream team on the economic value of the products and opportunities to enhance the offerings based on customer response and market acceptance. Proactively assessed the competitive landscape and provided feedback on the market size, share, trends and competitive strengths and weaknesses. Determined pricing based on economic value to our customers and ensure financial targets are met including product margin analysis, service profitability and product cost reduction. Assisted the Director and Vice President of Sales and Marketing in the strategic planning process. Interfaced with sales to ensure ongoing support for products and services. • Created revolutionary VoIP services - IPLive and Hosted IPLive - a bundled product offering including Local, Long Distance, Internet and Enhanced Data services. • Identified opportunities to increase market share of Norlight products through a combination of market research, data analysis, industry expert consulting, and technology integration.• Formulated and implemented cost reduction strategies.